The programmatic premium club: 3 steps to induction

Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-07 00:00:00 UTC ]
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3 Ways to Start a Two-Person Book Club with a Friend

One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot

[ Book Riot | 2020-10-06 10:35:00 UTC ]
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Get 'Smart Work -- How to Boost Your Productivity in 3 Easy Steps' ($10 value) FREE for a limited time

Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
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Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday

[ Digiday | 2016-09-28 00:00:00 UTC ]
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Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
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More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek

[ AdWeek | 2014-12-24 00:00:00 UTC ]
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Best Online Book Clubs: 15 Online Clubs to Join in 2020

So you want to join a book club but don't have time to commit to real-life meetings? Here are the 15 best online book clubs to join right now. Continue reading at Book Riot

[ Book Riot | 2020-02-27 11:38:07 UTC ]
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Arvon takes inclusive steps for 50th anniversay and Borthwick steps down

National writing charity Arvon has made a raft of changes to encourage inclusivity, through discounted places for young people and online tutorials, as part of its 50th year celebrations. Continue reading at The Bookseller

[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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A Book Club Book Club

You certainly don’t have to be a Fifty Shades of Grey fan to enjoy Book Club, the new romantic comedy that stars Diane Keaton, Jane Fonda, Candice Bergen, and Mary Steenburgen. But the movie, in which four women’s lives are forever changed by reading E.L. James’ infamous series, is bound to... Continue reading at Slate

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Tomaszewska steps up as Virago editorial director

Virago’s Rose Tomaszewska has been promoted to editorial director, two years after joining the company.   Continue reading at The Bookseller

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Reese’s Book Club’s Latest Pick

Check out the latest pick from Reese's Book Club--a YA historical fiction set in the New South--and #ReadWithReese this summer. Continue reading at Book Riot

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Hachette launches Health Charity Book Club with Tesco

Hachette UK has partnered with Tesco to support the retailer’s first Health Charity Book Club, exclusively featuring titles from the publisher.   Continue reading at The Bookseller

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Vote for the Tonight Show’s Annual Summer Reads Book Club Selection

Cast your vote for one of the six books on the list to become the next #FallonSummerReads book club selection. Votes are due July 18th! Continue reading at Book Riot

[ Book Riot | 2021-07-15 18:52:12 UTC ]
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3 great new audiobooks for your drive, your walk, your laundry folding ...

Update your playlist with ‘The Passenger,’ ‘The Thursday Murder Club’ and ‘Red Island House Continue reading at The Washington Post

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High five for The Thursday Murder Club at the top of the charts

Richard Osman's The Thursday Murder Club (Penguin) has scored a fifth week as the UK Official Top 50 number one, selling 29,953 copies.  Continue reading at The Bookseller

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Mikyla Bruder Steps Up at Amazon Publishing

The forthcoming head of Amazon's publishing arm, a 10-year veteran at the business, looks toward its future. Continue reading at Publishers Weekly

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Oprah’s latest Book Club pick, ‘The Sweetness of Water,’ is a miraculous debut

Nathan Harris sets his novel in Georgia during the murky twilight of the Civil War. Continue reading at The Washington Post

[ The Washington Post | 2021-06-15 07:08:15 UTC ]
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Book Club Picks for June 2021

Book clubs are over the moon for Zakiya Dalila Harris's 'The Other Black Girl,' Oprah announces her latest pick, and more. Continue reading at Publishers Weekly

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Portuguese-Language SDG Book Club: Open for Business

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[ Publishing Perspectives | 2021-06-10 14:49:12 UTC ]
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How to watch Charles Yu explore his award-winning novel at the L.A. Times Book Club

National Book Award winner Charles Yu discusses 'Interior Chinatown' with Times film critic Justin Chang at the L.A. Times Book Club Continue reading at Los Angeles Times

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