Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and context. But it will take more than that. Premium publishers must work to educate brand planners, tackle viewability head on and ensure brand safety on all fronts. Sponsor content by Grapeshot. The post The programmatic premium club: 3 steps to induction appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and... Continue reading at Digiday
[ Digiday | 2015-05-07 00:00:00 UTC ]
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One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot
[ Book Riot | 2020-10-06 10:35:00 UTC ]
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Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews
[ Betanews | 2017-11-17 00:00:00 UTC ]
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Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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These are the books all of the book clubs are reading this month. Grab a copy and learn how to join in. Continue reading at Book Riot
[ Book Riot | 2023-11-10 11:36:00 UTC ]
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Which cookbook or foodie memoir would you like your book club to discuss and make the food from? Continue reading at Book Riot
[ Book Riot | 2024-03-13 17:00:00 UTC ]
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Here are the books that all the book clubs are reading for January 2024, plus how to join in the discussion. Continue reading at Book Riot
[ Book Riot | 2024-01-12 11:34:00 UTC ]
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Here are the books being read by all of the book clubs this month, as well as how to take part in the discussion. Continue reading at Book Riot
[ Book Riot | 2023-12-08 11:36:00 UTC ]
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What are the book clubs reading this month? Dive into eight picks for September book clubs and learn how to join the conversation. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:36:00 UTC ]
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Buying your first ebook? This comprehensive guide on how to buy Kindle books on Amazon for your different devices has got you covered. Continue reading at Book Riot
[ Book Riot | 2023-07-25 10:34:00 UTC ]
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Librarians, professors, and literary professionals offer their best advice on how to run a successful group. Continue reading at The Atlantic
[ The Atlantic | 2022-09-13 13:55:00 UTC ]
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Allow a budget of £4,000 to do-it-yourself, from the editing and design through to marketing“A top-of-her-game literary agent tells us she receives about 3,000 submissions a year,” says Joe Sedgwick, the head of writing services at The Literary Consultancy. “Of those, she requests to see the... Continue reading at The Guardian
[ The Guardian | 2022-08-09 06:00:19 UTC ]
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You'll be telling everyone about your latest group picks with these book club goods for your body, your tote, your notes, and more. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2022-03-14 10:33:00 UTC ]
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So you want to join a book club but don't have time to commit to real-life meetings? Here are the 15 best online book clubs to join right now. Continue reading at Book Riot
[ Book Riot | 2020-02-27 11:38:07 UTC ]
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National writing charity Arvon has made a raft of changes to encourage inclusivity, through discounted places for young people and online tutorials, as part of its 50th year celebrations. Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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You certainly don’t have to be a Fifty Shades of Grey fan to enjoy Book Club, the new romantic comedy that stars Diane Keaton, Jane Fonda, Candice Bergen, and Mary Steenburgen. But the movie, in which four women’s lives are forever changed by reading E.L. James’ infamous series, is bound to... Continue reading at Slate
[ Slate | 2018-05-22 00:00:00 UTC ]
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A trio of new contemporary romance offerings from Black authors beckon readers to settings as far-flung as small-town West Virginia and Panama City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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This spring has come with its fair share of excellent debut novels. Here are three more, for your reading pleasure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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