Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The highlights of that discussion have been transcribed into this ebook, “The LinkedIn Advertising Agency Roundtable 2016.” Download the ebook now. Sponsor content by LinkedIn. The post Download: 5 lessons from the advertising agency roundtable appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-08 00:00:00 UTC ]
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Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #sponsor content


Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp


Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with: #ad tech #legal battle #supply chain #e-book


‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize

Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-13 04:01:37 UTC ]
More news stories like this | News stories tagged with: #advertising industry #collective bargaining


5 Refreshing Lessons From Elizabeth Warren's Personal Finance Book

She wrote 'All Your Worth' in 2005. Here's how her advice holds up nearly 15 years later. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-24 23:06:24 UTC ]
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Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broader readership


My Job in 5: Sarah O'Halloran, Literary Agent, Madeleine Milburn Agency

Describe your role It’s my job to support the authors I represent through the whole publishing process. This includes everything from working with them editorially and pitching their work to editors, to negotiating contracts on their behalf. What do you like best about your role? As a brand... Continue reading at The Bookseller

[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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Poets for Corbyn gets 5,000 downloads in first week

A collection of poetry inspired by the left wing Labour leadership candidate Jeremy Corbyn has achieved 5,000 downloads in its first week. Altogether 20 poets including Michael Rosen, Pascale Petit, Nicholas Murray and Ian Pindar have submitted 20 poems for the free ebook Poets for Corbyn,... Continue reading at The Bookseller

[ The Bookseller | 2015-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pascale petit


5 agencies trying their hands at magazine publishing

Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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5 Under 5: Audiobooks Under 5 Hours for One-Day Listening

If you're looking for the satisfaction of finishing a great book in a day or two, check out these short audiobooks under 5 hours. Continue reading at Book Riot

[ Book Riot | 2020-05-06 10:37:37 UTC ]
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LitAg Short Takes: Kalem Agency and Italian Literary Agency

Quick snapshots from two long-time Frankfurt veterans, Kalem Agency and Italian Literary Agency, on their latest projects. The post LitAg Short Takes: Kalem Agency and Italian Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 12:05:43 UTC ]
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5 Black comic book creators with 5 ways of seeing this inclusive superhero moment

Black superheroes are popular onscreen thanks to the work of Black creators of comic book characters and stories that anticipated this racial reckoning moment. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-29 12:00:48 UTC ]
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5 Haunted Libraries in 5 Different Countries

Take a virtual tour of some of the world's most haunted libraries, and learn the history behind the hauntings of these bookish spaces. Continue reading at Book Riot

[ Book Riot | 2020-11-02 11:30:00 UTC ]
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Agency Rights Update: Athens’ Ersilia Literary Agency

Adult fiction and a middle-grade environmentally engaging series are on Evangelia Avloniti's list in the run-up to Frankfurt Book Fair. The post Agency Rights Update: Athens’ Ersilia Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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Salomonsson Agency Acquires Storytellers Agency

Storytellers Agency, a literary agency owned by Swedish publishing group Bonnierförlagen and authors Alexandra and Alexander Ahndoril, is being sold to the Salomonsson Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #publishing world #long time #media businesses


Trio of Literary Agencies Merge Into an Italian Super Agency

Three literary agencies in Italy — Marco Vigevani, the International Literary Agency, and Luigi Bernabo — merged to form The Italian Literary Agency. The post Trio of Literary Agencies Merge Into an Italian Super Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agencies