Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
News tagged with: #header bidding #publishers monetize #playing field #smooth sailing #pay attention #sponsor content

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Scholastic lands guide by Britain's Got Talent dog trainer Butler

Scholastic UK will publish Happy Puppy, Happy Dog: How to Train your Best Friend, by dog trainer and winner of "Britain’s Got Talent", Ashleigh Butler.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-07 04:06:53 UTC ]
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Second Scottish travel guide from 'Outlander' stars to Hodder

Hodder & Stoughton has acquired The Clanlands Almanac: Seasonal Stories from Scotland, a second title from Sam Heughan and Graham McTavish, stars of the historical drama series "Outlander" and authors of 2020 title Clanlands (Hodder).  Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 03:43:36 UTC ]
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Mirror Books to publish ITV meteorologist Tobin's guide to climate change

Mirror Books will publish a guide to reducing your carbon footprint from ITV meteorologist and climate change expert Laura Tobin.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-12 18:03:38 UTC ]
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A Guide To The Fantasy And Science Fiction Awards Scene

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[ Book Riot | 2021-05-27 10:39:00 UTC ]
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Blue Guides launches literary imprint

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[ The Bookseller | 2021-04-13 16:21:16 UTC ]
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A Beginner’s Guide to Shōnen Manga

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[ Book Riot | 2021-04-02 10:36:00 UTC ]
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Sphere snaps up Evie Meg's Tourette's guide

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[ The Bookseller | 2021-03-26 16:41:19 UTC ]
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Viking sashays away with Bimini Bon Boulash's guide to life

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[ The Bookseller | 2021-03-26 15:46:11 UTC ]
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Your Ultimate Guide on Where to Buy Ebooks

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Guide to the classics: Alice’s Adventures in Wonderland — still for the heretics, dreamers and rebels

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[ The Conversation | 2021-02-16 18:52:59 UTC ]
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[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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[ The Bookseller | 2021-01-27 03:40:54 UTC ]
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[ The Bookseller | 2021-01-26 11:34:50 UTC ]
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