Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
News tagged with: #header bidding #publishers monetize #playing field #pay attention #sponsor content

Other news stories related to: "Get the guide and bypass the RTB waterfall"


Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But... Continue reading at Digiday

[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsor content #pay attention #smooth sailing #playing field #publishers monetize #header bidding


A Gastronome’s Guide to Graphic Novels

Just in time for Thanksgiving menu planning: a list for the culinarily curious among us looking to crack open a visually stimulating read alongside a cold one at the end of the day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novels


A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients

The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public.  Continue reading at Digiday

[ Digiday | 2024-08-15 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing platform #general public #media agency #broader initiative


Bible Study Guides Take Flight

Rising demand has prompted editors to reexamine and redesign their Bible studies with several expanding how many they publish and juicing up their offerings with video links, reflection points for individual study, and discussion prompts for small groups. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


5 New Travel Guides to Dream Destinations

Books from Accidentally Wes Anderson, Atlas Obscura, and others take readers on the adventures of a lifetime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #atlas obscura #travel guides


Bible Study Guide Sales Boom

Editors say believers turn to guides for fresh perspectives on scripture and prompts for applying its wisdom in their lives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Now Streaming: 'A Good Girl’s Guide to Murder'

An adaptation of Holly Jackson’s bestselling YA novel 'A Good Girl’s Guide to Murder' made its U.S. debut on Netflix on August 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya novel #holly jackson #good girl


San Diego Comic-Con for Newbies: A Survival Guide

SDCC is a marathon of panels, signings, meetings, and sightings, and advance planning is essential to survival. If you’re lucky enough to have snagged a ticket—or your company is sending you for the first time—here are a few tips from vets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #survival guide


The Essential Manga Guide Is for Everyone, Not Just Otaku

Crunchyroll senior features editor Briana Lawrence's 'The Essential Manga Guide: 50 Series Every Manga Fan Should Know' offers a sprawling primer on an ever-expanding art form for longtime fans and newcomers alike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #manga #manga fan


How ‘The Cautious Traveller’s Guide to the Wastelands’ by Sarah Brooks Got Made

An inside look at the publication process for the author’s debut historical fantasy novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publication process


The Ultimate Updated Guide to YA Short Stories

What short stories have your favorite YA writers published? This guide will help you find them. Continue reading at Book Riot

[ Book Riot | 2024-05-21 11:30:00 UTC ]
More news stories like this | All news stories tagged with: #short stories


Panel Mania: 'A Witch’s Guide to Burning' by Aminder Dhaliwal

Aminder Dhaliwal’s new graphic novel 'A Witch’s Guide to Burning' transforms the grim notion of burning witches at the stake into an epic quest in a fantasy world marked by magic, demons, and a search for lost memories. A six-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #six-page excerpt #epic quest


Paperback Reader: Your Guide to Spring 2024 YA Paperback Releases

There are so many excellent paperback YA books hitting shelves this spring. Dive in and discover your next favorite book. Continue reading at Book Riot

[ Book Riot | 2024-04-03 11:30:00 UTC ]
More news stories like this | All news stories tagged with: #paperback #favorite book


The Ultimate Guide to Spring 2024 YA Book Releases

This spring's 2024 YA releases have something for everyone, including compelling nonfiction, immersive fantasy, sweet romances, and so much more. Continue reading at Book Riot

[ Book Riot | 2024-04-02 11:30:00 UTC ]
More news stories like this | All news stories tagged with: #ya book #ultimate guide


Remembering India’s Asoke Ghosh: ‘Friend, Mentor, and Guide’

Called by some 'the father of Indian publishing,' publisher Asoke Ghosh was active in the International Publishers Association's work. The post Remembering India’s Asoke Ghosh: ‘Friend, Mentor, and Guide’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-06 23:12:12 UTC ]
More news stories like this | All news stories tagged with: #publishers association's #indian publishing


Your Guide to Reading More Short Stories and Anthologies

Short stories and anthologies can open up new horizons in reading. If you want to explore more short fiction, here are some tips. Continue reading at Book Riot

[ Book Riot | 2024-01-08 11:32:00 UTC ]
More news stories like this | All news stories tagged with: #short stories #short fiction


Colm Tóibín! Geraldine Brooks! A guide to killing time! 19 books out in paperback this January.

2o24 is approaching! It’s hard to believe that 2023 is over, but a new year means new possibilities (always), new resolutions (maybe), and new books (once again, always). But it also means a new chance to pick up some excellent reads from 2023 that you might have missed when they first came out,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-22 14:01:02 UTC ]
More news stories like this | All news stories tagged with: #geraldine brooks #colm tibn


Your definitive guide to Goodreads ratings. (Or: why does your favorite book have 3 stars?)

If you use Goodreads at all, you’ve likely noticed that the platform allows you to “rate” your “reads” using “stars” (those are scare quotes). If you use Goodreads regularly, you probably know that the ratings system is, in a word, fucked. Why does literally every Colleen Hoover book have over... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-21 17:28:32 UTC ]
More news stories like this | All news stories tagged with: #favorite book #definitive guide


All The Public Libraries Offering Free Access to Banned Books: A Comprehensive Guide

A comprehensive guide to the public libraries offering free access to banned books. Here's where and how. Continue reading at Book Riot

[ Book Riot | 2023-10-23 10:40:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries #comprehensive guide #banned books


Your Ultimate Guide to Fall 2023 YA Book Releases

From new series to high fantasy, rom coms to chilling horror, your guide to fall 2023 ya book releases has everything. Continue reading at Book Riot

[ Book Riot | 2023-09-28 10:36:00 UTC ]
More news stories like this | All news stories tagged with: #ya book #high fantasy #ultimate guide