Get the guide and bypass the RTB waterfall

Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But life beyond the falls isn’t all smooth sailing. Pay attention, header bidding class is in session. Sponsor content by OpenX. The post Get the guide and bypass the RTB waterfall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-12 00:00:00 UTC ]
News tagged with: #header bidding #publishers monetize #playing field #smooth sailing #pay attention #sponsor content

Other Publishing stories related to: 'Get the guide and bypass the RTB waterfall'


Penguin Business signs Gratton's 'definitive' hybrid working guide

Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 04:46:51 UTC ]
More news stories like this | News stories tagged with: #penguin business


Nafousi’s manifesting guide goes to PMJ

Self-development coach and “manifesting queen” Roxie Nafousi’s debut has been signed by Penguin Michael Joseph.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-31 16:23:18 UTC ]
More news stories like this |


S&S lands The Secret author Byrne's guide to love, health and money

Simon & Schuster UK has landed The Secret to Love, Health and Money by Rhonda Byrne, author of international bestseller The Secret.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 08:49:18 UTC ]
More news stories like this | News stories tagged with: #ss lands


Pinter & Martin acquires birthing guide for Black women

Independent publisher Pinter & Martin has snapped up Kimberly Seals Allers' "positive, empowering" birthing guide for Black mothers. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 08:31:58 UTC ]
More news stories like this | News stories tagged with: #black women #independent publisher


Octopus signs Krissy Cela's 'feel-good fitness' guide

Octopus is to release Happy Healthy Strong, the new exercise and lifestyle guide from fitness technology entrepreneur, personal trainer and author Krissy Cela. Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 18:33:00 UTC ]
More news stories like this | News stories tagged with: #personal trainer


Chimp Paradox creator Peters returns with 'comprehensive' new guide

Professor Steve Peters, author of the bestselling self-help book The Chimp Paradox (Ebury), has written a new guide based on its principles for Mindfield Media. Continue reading at The Bookseller

[ The Bookseller | 2021-08-15 15:44:14 UTC ]
More news stories like this |


Walker scoops Caught's 'positive and uplifting' teen LGBTQ+ guide

Walker Books has landed Queer Up: An Uplifting Guide to LGBTQ+ Love, Life and Mental Health by award-winning podcaster, writer and speaker Alexis Caught. Continue reading at The Bookseller

[ The Bookseller | 2021-08-05 10:09:49 UTC ]
More news stories like this | News stories tagged with: #uplifting guide #walker books


Scholastic lands guide by Britain's Got Talent dog trainer Butler

Scholastic UK will publish Happy Puppy, Happy Dog: How to Train your Best Friend, by dog trainer and winner of "Britain’s Got Talent", Ashleigh Butler.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-07 04:06:53 UTC ]
More news stories like this | News stories tagged with: #scholastic uk #scholastic


Second Scottish travel guide from 'Outlander' stars to Hodder

Hodder & Stoughton has acquired The Clanlands Almanac: Seasonal Stories from Scotland, a second title from Sam Heughan and Graham McTavish, stars of the historical drama series "Outlander" and authors of 2020 title Clanlands (Hodder).  Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 03:43:36 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #graham mctavish #hodder


Mirror Books to publish ITV meteorologist Tobin's guide to climate change

Mirror Books will publish a guide to reducing your carbon footprint from ITV meteorologist and climate change expert Laura Tobin.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-12 18:03:38 UTC ]
More news stories like this | News stories tagged with: #mirror books #climate change


A Guide To The Fantasy And Science Fiction Awards Scene

Take a deep dive into fantasy and science fiction awards with Jenn, as she looks at the many out there and why you should care. Continue reading at Book Riot

[ Book Riot | 2021-05-27 10:39:00 UTC ]
More news stories like this | News stories tagged with: #deep dive #science fiction


Blue Guides launches literary imprint

Travel publisher Blue Guides is launching a new imprint called Blue Danube, releasing central European literature in translation. Continue reading at The Bookseller

[ The Bookseller | 2021-04-13 16:21:16 UTC ]
More news stories like this |


A Beginner’s Guide to Shōnen Manga

Trying to wrap your head around Shonen Manga? We have the basics ready for you including the best Shonen Manga to start you off! Continue reading at Book Riot

[ Book Riot | 2021-04-02 10:36:00 UTC ]
More news stories like this | News stories tagged with: #shōnen manga #manga


Sphere snaps up Evie Meg's Tourette's guide

Sphere will publish My Nonidentical Twin: What I Want You to Know About Living With Tourette’s? by 20-year-old TikTok celebrity Evie Meg.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-26 16:41:19 UTC ]
More news stories like this | News stories tagged with: #sphere snaps


Viking sashays away with Bimini Bon Boulash's guide to life

Viking has snatched up a book on the transformative power of drag from east London contender on "Ru Paul’s Drag Race UK" season two, Bimini Bon Boulash. Continue reading at The Bookseller

[ The Bookseller | 2021-03-26 15:46:11 UTC ]
More news stories like this | News stories tagged with: #transformative power


A Beginner’s Guide To SFF Novelettes

Inspired by the Locus Recommended Reading List and the Nebula Award finalists, enjoy this beginner’s guide to SFF novelettes, including “Omphalos” by Ted Chiang from Exhalation. Continue reading at Book Riot

[ Book Riot | 2021-03-24 10:36:00 UTC ]
More news stories like this | News stories tagged with: #ted chiang


Your Ultimate Guide on Where to Buy Ebooks

Confused about where to buy ebooks without breaking the bank? Here's your ultimate guide to finding discounts and sales for your next read. Continue reading at Book Riot

[ Book Riot | 2021-03-01 11:35:00 UTC ]
More news stories like this | News stories tagged with: #ultimate guide #buy ebooks #ebooks


Guide to the classics: Alice’s Adventures in Wonderland — still for the heretics, dreamers and rebels

First published in 1865, Lewis Carroll's children's book has never been out of print. It continues to appeal to adults who prefer childhood. Continue reading at The Conversation

[ The Conversation | 2021-02-16 18:52:59 UTC ]
More news stories like this | News stories tagged with: #lewis carroll #children's book


A New Guide to the Black Comic Book Community

'The Access Guide to the Black Comic Book Community 2020-2021', is the first in a series of reference works that will showcase creators of color who released books in 2020 as well as industry institutions and events that spotlight their works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Atlantic Books acquires ‘dazzlingly original’ guide to fandom in politics

Atlantic Books has acquired I Heart Politics: Why Fandom Explains What's Really Going On, Phoenix C S Andrews’ "dazzlingly original" guide to fandom in politics.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-27 03:40:54 UTC ]
More news stories like this | News stories tagged with: #atlantic books