Spinning data into gold: How smaller publishers can compete with the Condés

Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to handle it right if they’re going to compete with the giants in the people-based marketing game. How can a not-Conde get from here to there? Use this four-step plan to ensure your clients’ precious ad spend brings maximum results and repeat IOs. Sponsor content by D360. The post Spinning data into gold: How smaller publishers can compete with the Condés appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-10-07 00:00:00 UTC ]
News tagged with: #smaller publishers #conde nast #tech world #mid-sized publishers #sponsor content

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German publishers are pooling data to compete with Google and Facebook

German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments... Continue reading at Digiday

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33Across Acquires Publishing Data Gold Mine Tynt

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Canadian Publishing 2018: Is Diverse, Data-Driven Wattpad Publishing's Future?

The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly

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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

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Brought to book: how a publishing gold rush pinned Trump to the page

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Booklaunch unveils spin-off publisher EnvelopeBooks

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South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

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What Can Heal the Publisher-Library Divide? Data

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Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

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How Publishers Are Using Data to Transform Their Marketing Operations

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As Comic Book Industry Grows, Smaller Publishers Learn to Adapt

Midtown Comics in New York. Movie and TV adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year. Continue reading at The New York Times

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Palm Coast Data Sold to Irish Magazine Publisher for $1 Million, Plus Rent

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