Spinning data into gold: How smaller publishers can compete with the Condés

Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to handle it right if they’re going to compete with the giants in the people-based marketing game. How can a not-Conde get from here to there? Use this four-step plan to ensure your clients’ precious ad spend brings maximum results and repeat IOs. Sponsor content by D360. The post Spinning data into gold: How smaller publishers can compete with the Condés appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-10-07 00:00:00 UTC ]

Other news stories related to: "Spinning data into gold: How smaller publishers can compete with the Condés"


Condé Nast Culls Its C-Suite in Fresh Round of Layoffs

The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the... Continue reading at AdWeek

[ AdWeek | 2024-12-05 23:23:59 UTC ]
More news stories like this


Condé Nast Says It Has Reached Deal With New Yorker Union Amid Strike Threat

It seems that The New Yorker Festival may be picket-free this year. The magazine's union and management at Conde Nast reached a new tentative three-year agreement, the company's human resources department told staffers Monday. (THR) Continue reading at AdWeek

[ AdWeek | 2024-10-15 11:54:00 UTC ]
More news stories like this


The New Yorker Union Members Unanimously Authorize Strike Ahead of Festival

More than three years ago, The New Yorker's unionized employees authorized and threatened a strike during a contentious first contract negotiation that culminated with scores of protestors descending on the Greenwich Village home of Conde Nast executive Anna Wintour days... Continue reading at AdWeek

[ AdWeek | 2024-10-04 11:54:00 UTC ]
More news stories like this


Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks

Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek

[ AdWeek | 2024-06-21 17:04:46 UTC ]
More news stories like this


The Tech World’s Greatest Living Novelist, Robin Sloan, Goes Meta

In which Robin Sloan writes Moonbound—a science fiction book about science fiction—and our writer writes his way into total insanity. Continue reading at Wired

[ Wired | 2024-06-11 11:00:00 UTC ]
More news stories like this


Longtime Condé Nast Chief Revenue Officer Steps Down

Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek

[ AdWeek | 2024-05-14 17:00:24 UTC ]
More news stories like this


At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports

Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek

[ AdWeek | 2024-04-30 18:00:00 UTC ]
More news stories like this


ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the... Continue reading at AdWeek

[ AdWeek | 2024-03-27 21:00:35 UTC ]
More news stories like this


Reddit is now a publicly traded company

Nineteen years after its debut, Reddit is now a publicly traded company. It was listed on the New York Stock Exchange as RDDT for the first time on Thursday, with mascot Snoo on hand to ring the opening bell. The company aimed to sell 15.3 million shares at $34 a pop to raise around $519.4... Continue reading at Engadget

[ Engadget | 2024-03-21 14:44:55 UTC ]
More news stories like this


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this


‘It was utterly wild’: the story of a 1970s erotic magazine for women

New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian

[ The Guardian | 2023-04-03 18:24:51 UTC ]
More news stories like this


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this


Deals of the Day: Sept. 30

Former Conde Nast space gets another sublet, and Black Spruce closes on a Midtown East apartment building Continue reading at Crains New York

[ Crains New York | 2022-09-30 17:10:40 UTC ]
More news stories like this


Remote Possibilities

Recently, Cathy Merrill, the chief executive of The Washingtonian, published an op-ed on “the risks of not returning to work in the office” as the pandemic abates. If employees aren’t around to participate in “extras” (birthday parties, answering questions in person), she argued, “management has... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-21 12:00:25 UTC ]
More news stories like this


Mateo Askaripour | 'The lines are intentionally blurred, which puts the responsibility on the reader to decide what’s what'

On publication in January, Iranian-Jamaican  Brooklynite Mateo Askaripour’s Black Buck became an instant New York Times bestseller. Described as “a crackling, satirical début novel”, and informed by the author’s own experiences in the tech world, the book has been compared to The Great Gatsby... Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 04:51:31 UTC ]
More news stories like this


‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this


‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this


A Black Salesman Tries to Bring Down Corporate Racism from the Inside

It’s no secret that the tech world has a troubling track record with diversity in the workplace, especially with the dearth of Black and Latinx employees in key roles. Author Mateo Askaripour confronts the lack of diversity within the workplace with satire in his debut novel Black Buck. Some... Continue reading at Electric Literature

[ Electric Literature | 2021-01-07 12:00:00 UTC ]
More news stories like this


Epicurious is righting cultural wrongs one recipe at a time

With a new Black editor in chief and ambitious promises to do better, a little corner of the Conde Nast universe is taking racial and cultural injustice one recipe at a time Continue reading at ABC News

[ ABC News | 2020-12-24 18:32:00 UTC ]
More news stories like this


Myth and folklore the pick of festive trends in children's

A number of independent and smaller publishers have revealed the titles they are backing to be a hit over Christmas, with myths prominent. Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 03:25:45 UTC ]
More news stories like this