Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to handle it right if they’re going to compete with the giants in the people-based marketing game. How can a not-Conde get from here to there? Use this four-step plan to ensure your clients’ precious ad spend brings maximum results and repeat IOs. Sponsor content by D360. The post Spinning data into gold: How smaller publishers can compete with the Condés appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-10-07 00:00:00 UTC ]
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Although translated books dominate Turkish book sales, a growing audience of readers in Turkey means small publishers still have a chance to compete. The post In Turkey, Small Publishers Have a Chance to Compete appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-28 00:00:00 UTC ]
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A timely inquiry today, something for small publishers to consider. As my colleague Philip Jones wrote here at The FutureBook last week, the ebook market "that once was booming is now maturing. Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies.Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a $125 million print-centric business to a... Continue reading at Advertising Age
[ Advertising Age | 2015-07-02 00:00:00 UTC ]
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Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday
[ Digiday | 2015-06-01 00:00:00 UTC ]
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Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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Publishers are awash in data about readers' habits. Now: what to do with it all? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
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What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
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Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Conde Nast has named Chris Mitchell, VP-publisher of GQ, to the same position at sibling title Vanity Fair. Wired magazine VP-Publisher Howard Mittman will succeed Mr. Mitchell at GQ, the company said.No successor has been named for Mr. Mittman.The announcements come two weeks after Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
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Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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Conde Nast ended years of speculation on Monday about whether it would shutter Lucky or continue to print the sputtering magazine by instead spinning off Lucky into a separate company called The Lucky Group.The new company is a joint venture between Conde Nast and BeachMint, an e-commerce... Continue reading at Advertising Age
[ Advertising Age | 2014-08-12 00:00:00 UTC ]
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Just two weeks on from reporting a large increase in profits, Gannett has announced the splitting of its broadcast and publishing divisions into separate companies. It means that Gannett's British newspaper outfit, Newsquest, will find itself as part of the publishing arm and, quite possibly,... Continue reading at The Guardian
[ The Guardian | 2014-08-06 00:00:00 UTC ]
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Media giant to create two companies, one of which will focus on broadcasting and digital content and the other on publishingGannett, the publisher of USA Today, is to take full ownership of the auto website Cars.com and spin off its publishing assets into a publicly traded company as it focuses... Continue reading at The Guardian
[ The Guardian | 2014-08-05 00:00:00 UTC ]
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You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age
[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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Publishers like MotorTrend and Hearst's Jumpstart Automotive Group are using their reader data to offer up valuable insights to their ad partners. The post Auto publishers show how valuable data can be appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-24 00:00:00 UTC ]
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Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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A breakdown of which publishers share traffic data with their own writers -- and which don't.The post Why top digital publishers are betting on data dashboards for reporters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-24 00:00:00 UTC ]
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