Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create lush, interactive ads that played to the advantages of Yahoo’s platform. Working with major publishers, especially through private marketplaces, gives brands the best of both worlds: large media reach and a premium inventory. Sponsor content by Adform. The post Viewability: Publishers are taking the brunt, but the buck stops with brands appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-11 00:00:00 UTC ]
News tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content

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Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buying online #chief concern #ad viewability #check google


At Sharjah Publishing City, the Emirates Publishers Association Opens a ‘One Stop Shop’

Assistance on licensing, printing permits, ISBNs for new titles, trade inquiries, and more are available now to publishers in the UAE at a centralized resource hub located at Sharjah Publishing City. The post At Sharjah Publishing City, the Emirates Publishers Association Opens a ‘One Stop Shop’... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-08 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #paid media #ad policy


Avon to publish Goodwin's 'heart-stopping' debut in two-book deal

Avon Books has acquired Sarah Goodwin's debut Stranded, plus one more untitled novel.   Continue reading at The Bookseller

[ The Bookseller | 2021-06-25 00:42:01 UTC ]
More news stories like this | News stories tagged with: #publish goodwin #avon books


Dr. Seuss Enterprises will stop publishing these 6 books due to racist imagery

‘Ceasing sales of these books is only part of our commitment and our broader plan to ensure Dr. Seuss Enterprises’ catalog represents and supports all communities and families.’ Six Dr. Seuss books are being pulled from publication, the organization who manages the late author’s legacy accounted... Continue reading at Fast Company

[ Fast Company | 2021-03-02 08:06:15 UTC ]
More news stories like this | News stories tagged with: #dr. seuss #late author #racist imagery #stop publishing #seuss enterprises #seuss books


Kyle Books to publish artist's illustrated take on 'difficult year'

Kyle Books has acquired Together, a "gently philosophical and very relatable look at how we have dealt with a difficult year", by artist Luke Adam Hawker.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 07:58:34 UTC ]
More news stories like this | News stories tagged with: #difficult year #kyle books


Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era

Digiday’s Deep Dive: The Future of Publishing, is a collection of videos and key takeaways from our recent Publishing Summit Worldwide Live . The post Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 15:18:24 UTC ]
More news stories like this | News stories tagged with: #publishing summit #taking shape #deep dive


Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Six roles at risk as Reach publishing team takes over Mirror Books

All six roles at Mirror Books have been placed at risk of redundancy as the imprint is taken over by the Reach publishing team. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 04:48:24 UTC ]
More news stories like this | News stories tagged with: #mirror books


Publishers splash the cash at virtual FBF, as Garmus and Brown take centre stage

Deals for big-issue books were still being struck for substantial sums, despite the Frankfurt Book Fair taking place virtually as a result of the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 16:05:23 UTC ]
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Wildfires Taking Toll on Booksellers, Publishers

As wildfires spread across the West, Oregon's Blackstone Publishing has started a GoFundMe campaign in support of eight employees who have lost their homes, while Binc begins to aid booksellers in need. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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Serpent's Tail to publish 'uniquely trans take on love and parenting' by Torrey Peters

Serpent's Tail will publish Torrey Peters’ debut novel Detransition, Baby, described as a "uniquely trans take on love and parenting".  Continue reading at The Bookseller

[ The Bookseller | 2020-06-05 09:01:28 UTC ]
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The Coronavirus Takes Its Toll on Publishing

As the virus’s spread continues, another conference is canceled, more stores close, and disruptions ripple across the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Woody Allen memoir published in US after protest stops first attempt

The controversial film director’s autobiography Apropos of Nothing had been dropped by its original publisher Woody Allen’s memoir, dropped by its original publisher after widespread criticism, has found a new home.The 400-page book, still called Apropos of Nothing, was released on Monday by... Continue reading at The Guardian

[ The Guardian | 2020-03-23 15:19:32 UTC ]
More news stories like this | News stories tagged with: #memoir #woody allen #arcade publishing #widespread criticism #original publisher


Publishers take stock following the cancellation of the London Book Fair

Publishers and agents react to the cancellation of one of publishing’s most significant events and seek new ways to host meetings scheduled for the fair Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 08:52:23 UTC ]
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Q&A: Reagan Arthur on taking the reins of book publisher Alfred A. Knopf

Reagan Arthur on becoming head of Alfred A. Knopf, publisher of Toni Morrison, Stieg Larsson and many others. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-01-29 21:12:26 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
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Craven wins CWA Gold Dagger; No Exit takes inaugural publisher's award

Novelist M W Craven has won the prestigious Crime Writers Association Gold Dagger for best crime novel of the year for The Puppet Show (Constable/Little, Brown). Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 19:31:10 UTC ]
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