"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
News tagged with:
#buy side
#wider audience
#innovative ways
Kogan Page has acquired the new book from entrepreneur and public intellectual Julia Hobsbawm on how to keep things simple in a complex world. Continue reading at The Bookseller
[ The Bookseller | 2019-12-12 15:18:06 UTC ]
More news stories like this | News stories tagged with:
#kogan page
"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy side
#wider audience
#innovative ways
Publishers are exploring flexible working arrangements with their staff as fears over the coronavirus grow, with the Booksellers Association warning that it is “extremely concerned” about the impact on bookshops. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 11:24:40 UTC ]
More news stories like this | News stories tagged with:
#coronavirus outbreak
#booksellers association
Barnes & Noble's arrival in the UK has been so well-telegraphed, you might be surprised to learn that today's the day the units actually launch. You'll be able to pick up a Nook Simple Touch or awkwardly-titled Nook Simple Touch with Glowlight from retailers such as John Lewis, Sainsbury's... Continue reading at Engadget
[ Engadget | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk site
#barnes noble
#john lewis
A quarter century of a Gen X classic, a new children's literature museum opens, and yes everyone is trying to get you to play their crossword. Continue reading at Book Riot
[ Book Riot | 2024-04-01 20:48:47 UTC ]
More news stories like this | News stories tagged with:
#quarter century
#children's literature
British influencer posted a weekly video for 10 years, about everything from pegasus crossings to the National GridTen years ago, Tom Scott held up his phone camera and recorded a 90-second video about traffic lights on bridleways. In Britain, we have pelican crossings, toucan crossings and... Continue reading at The Guardian
[ The Guardian | 2024-01-05 12:00:22 UTC ]
More news stories like this | News stories tagged with:
#phone camera
#puffin
Online comics are racking up readers, and print book publishers are catching on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print book
Michelle Obama will perform the digital audiobook edition of WHERE THE WILD THINGS ARE, coming October 31! Continue reading at Book Riot
[ Book Riot | 2023-10-25 11:45:24 UTC ]
More news stories like this | News stories tagged with:
#michelle obama
#wild things
#audiobook
This year's ICv2 Insider Talks celebrated the 50th anniversary of the direct market sales channel, even as it acknowledged graphic novels—and particularly manga—as the primary driver for growth in the comics business today, and by a significant margin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novels
#primary driver
#significant margin
#comic con
Ever wonder how a dictionary, a NASA telescope, or a handcrafted wooden globe gets made? These new books will tell you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
More news stories like this |
In a climate crisis that feels huge and hopeless, these eight books — essays, fiction, memoir and poetry on the wild — will help you focus on small things Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-04 13:00:09 UTC ]
More news stories like this | News stories tagged with:
#small things
#climate anxiety
#climate crisis
#memoir
Tudum, Netflix’s in-house mix of Comic Con and shareholder presentation, took place this weekend. The company used the moment to tease plenty of forthcoming projects, including its live-action remakes of One Piece and Avatar: The Last Airbender. It also showed off its adaptation of the Pulitzer... Continue reading at Engadget
[ Engadget | 2023-06-19 11:15:23 UTC ]
More news stories like this | News stories tagged with:
#developing software
#continue operating
#comic con
Things That Disappear (an excerpt) by Jung Yong-jun Fiction [email protected] Mon, 06/12/2023 - 14:28 Photo by Why Kei / Unsplash Jung’s Yong-jun’s short story “Disappearing Things,” from his collection A Walk along Seoulleung, won the Moonji... Continue reading at World Literature Today
[ World Literature Today | 2023-06-12 19:28:50 UTC ]
More news stories like this | News stories tagged with:
#deep breath
#feel bad
#literary award
We Americans love to have ourselves a big old time. It's not just our waistlines that have exploded outward since the post-WWII era. Our houses have grown larger, as have the appliances within them, the vehicles in their driveways, the income inequalities between ourselves and our neighbors, and... Continue reading at Engadget
[ Engadget | 2023-06-04 14:30:20 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook market
#double-digit growth
#audiobook sales
#audiobook
America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate
[ Slate | 2023-05-26 09:50:00 UTC ]
More news stories like this | News stories tagged with:
#high schools
#harry potter
You may have subconsciously built up a tolerance for bad bosses and toxic colleagues, this executive coach says. It’s time for healthy change. Have you ever left a toxic workplace only to have the “bad luck” of finding yourself in the same situation shortly thereafter? Do you constantly make... Continue reading at Fast Company
[ Fast Company | 2023-05-08 03:45:00 UTC ]
More news stories like this | News stories tagged with:
#toxic workplace
#bad luck
#self-help book
The bestselling author urged all Republican lawmakers to stop the distractions and focus on this key issue. Continue reading at HuffPost
[ HuffPost | 2023-05-04 08:27:12 UTC ]
More news stories like this | News stories tagged with:
#stephen king
#lauren boebert
#key issue
#bestselling author
You want a middle-aged woman to run an ultramarathon or start a wellness empire? Can’t I just have a breakdown?There is good news for midlifers, so gird your loins for a flurry of off-brand optimism. Kicking off the list is a new prize for debut novelists over 50. “The reason we launched the... Continue reading at The Guardian
[ The Guardian | 2023-04-30 13:00:05 UTC ]
More news stories like this | News stories tagged with:
#gwyneth paltrow
#debut novelists
#lisa highton
#novelists
Officials in Llano County considered closing the entire library system in lieu of returning challenged titles to its shelves. Continue reading at The New York Times
[ The New York Times | 2023-04-13 23:55:21 UTC ]
More news stories like this | News stories tagged with:
#llano county
#public libraries