"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
Literature in translation has long been reliant on indie presses to bring work such as the South Korean author’s to wider audiences• South Korea’s Han Kang wins 2024 Nobel prize in literature – as it happenedThe announcement of the South Korean writer Han Kang as the 2024 Nobel Literature... Continue reading at The Guardian
[ The Guardian | 2024-10-10 17:04:48 UTC ]
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No Sally Rooney, one clear favourite and a novel set in space - this is a longlist of unexpected discoveries and big ideas• Three British novelists make Booker 2024 longlist among ‘cohort of global voices’It is 10 years since the Booker prize expanded its remit to include American novelists. The... Continue reading at The Guardian
[ The Guardian | 2024-07-30 13:04:15 UTC ]
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A Conversation with Translators Charlotte Collins and Ruth Martin, by Aitana Bellido Interviews [email protected] Mon, 07/08/2024 - 15:14 Charlotte Collins (left) and Ruth Martin (photo courtesy of Michael Jershov)With the Open University of... Continue reading at World Literature Today
[ World Literature Today | 2024-07-08 20:14:29 UTC ]
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The award-winning Irish author on losing his father at 18, the drawbacks of English editors and the theme of imprisonment in his workMike McCormack was born in London in 1965 and raised on a farm in County Mayo in the west of Ireland. He published his first story collection, Getting It in the... Continue reading at The Guardian
[ The Guardian | 2023-11-11 18:00:01 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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The industry must source talent in innovative ways and focus on hiring differently and looking outside London if any tangible progress is to be made on representation, The Bookseller’s FutureBook Conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 01:33:30 UTC ]
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A Pulitzer Prize all but guarantees a book a wider audience. Not so long ago it could also mean a new edition as an audiobook. A look at the winners and finalists of the 2021 Pulitzers, however, shows how thoroughly readers, publishers, and authors have embraced this alternate form of reading.... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-22 08:50:43 UTC ]
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Allen Lane has two titles shortlisted for the £40,000 Wolfson History Prize, which celebrates excellence in research and historical writing combined with readability for a wider audience. Continue reading at The Bookseller
[ The Bookseller | 2021-04-21 02:05:49 UTC ]
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Here’s hoping more books like “The Calcutta Chromosome” and “Machinehood” will reach a wider audience. Continue reading at The Washington Post
[ The Washington Post | 2021-03-22 15:33:17 UTC ]
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We take a look at how the coronavirus has prompted art and design professionals to adjust their process in innovative ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-17 05:00:00 UTC ]
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No one can say with certainty when conferences, trade shows and other large gatherings can resume. What is certain is that when they do, they're going to feel different. But new guidance from Questex—a B2B publisher which, until three months ago, drove 70% of its revenues from live... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-28 17:56:25 UTC ]
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Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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There’s somewhat of an automatic assumption that animated features today will have a certain level of sophisticated production, whether it’s hyperrealistic backgrounds or mouth and facial movements that match a character’s speech and emotions perfectly. However, comic book artist and author Dash... Continue reading at Fast Company
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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A pair of Wellington women with a combined 25 years experience in the children's book world are getting ready to share their passion with a wider audience. Continue reading at Stuff
[ Stuff | 2017-02-05 00:00:00 UTC ]
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HC Espanol acquired two originally self-published books Camejo, a young romance novelist they're excited to bring to a wider audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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As the first full day of Comic-Con unfolded in San Diego, one of the biggest stories is the continuing push, from publishers, to release more diverse material for a wider audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday
[ Digiday | 2015-06-11 00:00:00 UTC ]
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