Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the brands that have run Canvas campaigns in recent months, and Facebook opened up the full-screen ad format to all marketers in February. "It takes everything Facebook can do and puts it all into one place," said Gerry Graf, founder/chief creative officer at Barton F. Graf, which launched a campaign for Little Caesars this week using the ad format. "It is like the new microsite but you don't have to go anywhere. Half of the deal is getting people to interact with your stuff and not asking them to go through too many steps." Similar to its pitch for publishers to publish custom content through Instant Articles, Facebook is playing up its speed, data and reach to stay ahead of Snapchat's full-screen, vertical ads. Facebook reports that Canvas ads load 10 times faster than the average mobile website. To get that number, the company crunched load times on newsfeed links that lead to websites outside Facebook, which on average take eight seconds to fully load. "The key thing we realized is that we need to make creation really easy because while news agencies have RSS feeds, we knew we needed to create really visual creation tools for marketers," said Zack Hendlin, a product manager at... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-26 00:00:00 UTC ]
Literature in translation has long been reliant on indie presses to bring work such as the South Korean author’s to wider audiences• South Korea’s Han Kang wins 2024 Nobel prize in literature – as it happenedThe announcement of the South Korean writer Han Kang as the 2024 Nobel Literature... Continue reading at The Guardian
[ The Guardian | 2024-10-10 17:04:48 UTC ]
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No Sally Rooney, one clear favourite and a novel set in space - this is a longlist of unexpected discoveries and big ideas• Three British novelists make Booker 2024 longlist among ‘cohort of global voices’It is 10 years since the Booker prize expanded its remit to include American novelists. The... Continue reading at The Guardian
[ The Guardian | 2024-07-30 13:04:15 UTC ]
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If you’re looking to save some dough on a computer display, it’s a great time to hunt for monitor deals thanks to Amazon’s Prime Day and competing sales events from other retailers. I’ve scoured the web for the best deals on the best screens. PCWorld constantly reviews the latest... Continue reading at PC World
[ PC World | 2024-07-17 10:00:00 UTC ]
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A Conversation with Translators Charlotte Collins and Ruth Martin, by Aitana Bellido Interviews [email protected] Mon, 07/08/2024 - 15:14 Charlotte Collins (left) and Ruth Martin (photo courtesy of Michael Jershov)With the Open University of... Continue reading at World Literature Today
[ World Literature Today | 2024-07-08 20:14:29 UTC ]
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The award-winning Irish author on losing his father at 18, the drawbacks of English editors and the theme of imprisonment in his workMike McCormack was born in London in 1965 and raised on a farm in County Mayo in the west of Ireland. He published his first story collection, Getting It in the... Continue reading at The Guardian
[ The Guardian | 2023-11-11 18:00:01 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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A Pulitzer Prize all but guarantees a book a wider audience. Not so long ago it could also mean a new edition as an audiobook. A look at the winners and finalists of the 2021 Pulitzers, however, shows how thoroughly readers, publishers, and authors have embraced this alternate form of reading.... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-22 08:50:43 UTC ]
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Allen Lane has two titles shortlisted for the £40,000 Wolfson History Prize, which celebrates excellence in research and historical writing combined with readability for a wider audience. Continue reading at The Bookseller
[ The Bookseller | 2021-04-21 02:05:49 UTC ]
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Here’s hoping more books like “The Calcutta Chromosome” and “Machinehood” will reach a wider audience. Continue reading at The Washington Post
[ The Washington Post | 2021-03-22 15:33:17 UTC ]
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No one can say with certainty when conferences, trade shows and other large gatherings can resume. What is certain is that when they do, they're going to feel different. But new guidance from Questex—a B2B publisher which, until three months ago, drove 70% of its revenues from live... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-28 17:56:25 UTC ]
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Book subscription club Reading in Heels has rebranded as Reposed, promising an immersive experience for members. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 16:39:02 UTC ]
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Last week, Forbes launched its website redesign along with the newly created, artificially intelligent content management system, affectionately named Bertie after brand founder B.C. Forbes. Over the course of 18 months, Salah Zalatimo, head of product and tech, lead his team to build the CMS,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-20 00:00:00 UTC ]
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There’s somewhat of an automatic assumption that animated features today will have a certain level of sophisticated production, whether it’s hyperrealistic backgrounds or mouth and facial movements that match a character’s speech and emotions perfectly. However, comic book artist and author Dash... Continue reading at Fast Company
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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A pair of Wellington women with a combined 25 years experience in the children's book world are getting ready to share their passion with a wider audience. Continue reading at Stuff
[ Stuff | 2017-02-05 00:00:00 UTC ]
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HC Espanol acquired two originally self-published books Camejo, a young romance novelist they're excited to bring to a wider audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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A video showing a Huntington Beach police officer playing a game of hopscotch with an 11-year-old homeless girl is capturing hearts online. See more of our top stories on Facebook >> The short video was posted on the Huntington Beach Police Department Facebook page and shows Officer Zach... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-01 00:00:00 UTC ]
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"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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