Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the brands that have run Canvas campaigns in recent months, and Facebook opened up the full-screen ad format to all marketers in February. "It takes everything Facebook can do and puts it all into one place," said Gerry Graf, founder/chief creative officer at Barton F. Graf, which launched a campaign for Little Caesars this week using the ad format. "It is like the new microsite but you don't have to go anywhere. Half of the deal is getting people to interact with your stuff and not asking them to go through too many steps." Similar to its pitch for publishers to publish custom content through Instant Articles, Facebook is playing up its speed, data and reach to stay ahead of Snapchat's full-screen, vertical ads. Facebook reports that Canvas ads load 10 times faster than the average mobile website. To get that number, the company crunched load times on newsfeed links that lead to websites outside Facebook, which on average take eight seconds to fully load. "The key thing we realized is that we need to make creation really easy because while news agencies have RSS feeds, we knew we needed to create really visual creation tools for marketers," said Zack Hendlin, a product manager at... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-26 00:00:00 UTC ]
As the first full day of Comic-Con unfolded in San Diego, one of the biggest stories is the continuing push, from publishers, to release more diverse material for a wider audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let you tag your tweets with specific locations. Until now, including your location in a tweet only added the general area you were in, such as a city or... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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The 2015 Salon London Transmission Prize has been split between two winners this year– Margaret Heffernan and Julian Baggini. The winners were both given a case of vintage wine awarded at a Big Ideas Salon at Foyles flagship Charing Cross Road London bookshop tonight (12th February). The... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Macmillan and Southbank Centre have teamed up to put on an immersive theatre production to celebrate the 150th anniversary of Lewis Carroll’s Alice’s Adventures in Wonderland. As part of the Imagine Children’s Festival, sponsored The Book People, which takes place from Monday 9th February to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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Celebrating great writing by women and taking it to a wider audience than ever before are the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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More Americans are discovering what I did, after buying the original iPad more than two years ago: Reading ebooks, magazines and newspapers on a tablet is an immersive experience and often much more satisfying than print. Today, comScore says that in August, two out of every five US tablet... Continue reading at Betanews
[ Betanews | 2012-10-18 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 19/10/2011 - 14:51 Kobo has launched a tablet rival to the Kindle Fire, which it is launching in the US and Canada priced at $199. The surprise device is called the Kobo Vox eReader, and ships on 28th October, two weeks ahead of Amazon's Kindle... Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 15/08/2011 - 15:45 Sainsburys has signed an exclusive deal with independent publisher Constable & Robinson to sell Joan Collins new book. Publishing director at C&R Andreas Campomar said the company hoped to reach a wider audience for... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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