Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create lush, interactive ads that played to the advantages of Yahoo’s platform. Working with major publishers, especially through private marketplaces, gives brands the best of both worlds: large media reach and a premium inventory. Sponsor content by Adform. The post Viewability: Publishers are taking the brunt, but the buck stops with brands appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-11 00:00:00 UTC ]
News tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content

Other Publishing stories related to: 'Viewability: Publishers are taking the brunt, but the buck stops with brands'


Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Six roles at risk as Reach publishing team takes over Mirror Books

All six roles at Mirror Books have been placed at risk of redundancy as the imprint is taken over by the Reach publishing team. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 04:48:24 UTC ]
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Publishers splash the cash at virtual FBF, as Garmus and Brown take centre stage

Deals for big-issue books were still being struck for substantial sums, despite the Frankfurt Book Fair taking place virtually as a result of the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 16:05:23 UTC ]
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Wildfires Taking Toll on Booksellers, Publishers

As wildfires spread across the West, Oregon's Blackstone Publishing has started a GoFundMe campaign in support of eight employees who have lost their homes, while Binc begins to aid booksellers in need. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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Serpent's Tail to publish 'uniquely trans take on love and parenting' by Torrey Peters

Serpent's Tail will publish Torrey Peters’ debut novel Detransition, Baby, described as a "uniquely trans take on love and parenting".  Continue reading at The Bookseller

[ The Bookseller | 2020-06-05 09:01:28 UTC ]
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The Coronavirus Takes Its Toll on Publishing

As the virus’s spread continues, another conference is canceled, more stores close, and disruptions ripple across the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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Woody Allen memoir published in US after protest stops first attempt

The controversial film director’s autobiography Apropos of Nothing had been dropped by its original publisher Woody Allen’s memoir, dropped by its original publisher after widespread criticism, has found a new home.The 400-page book, still called Apropos of Nothing, was released on Monday by... Continue reading at The Guardian

[ The Guardian | 2020-03-23 15:19:32 UTC ]
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Publishers take stock following the cancellation of the London Book Fair

Publishers and agents react to the cancellation of one of publishing’s most significant events and seek new ways to host meetings scheduled for the fair Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 08:52:23 UTC ]
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Q&A: Reagan Arthur on taking the reins of book publisher Alfred A. Knopf

Reagan Arthur on becoming head of Alfred A. Knopf, publisher of Toni Morrison, Stieg Larsson and many others. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-01-29 21:12:26 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
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Craven wins CWA Gold Dagger; No Exit takes inaugural publisher's award

Novelist M W Craven has won the prestigious Crime Writers Association Gold Dagger for best crime novel of the year for The Puppet Show (Constable/Little, Brown). Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 19:31:10 UTC ]
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The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
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New CUP journal 'takes radical approach' to research publishing

Cambridge University Press is bringing out a new Open Access journal, Experimental Results, “to provide an outlet for standalone research that currently goes unpublished.” Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 17:37:40 UTC ]
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Mexican newspaper to stop publishing print edition after bomb attack

El Monitor de Parral said it will continue its digital edition, but will not cover any crime stories or news with a ‘political slant’A newspaper in northern Mexico has announced it will temporarily stop publishing its print edition after unidentified assailants tossed gasoline bombs at its... Continue reading at The Guardian

[ The Guardian | 2019-08-01 15:39:43 UTC ]
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Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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Publishers Wait for Daunt to Take B&N

As Elliott Advisors’ bid for B&N moves forward, publishers pin their hopes on incoming CEO James Daunt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
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