Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage legacy brand in a digital world where the old rules no longer apply. Sponsor content by Taboola. The post Money, mobile and maturing brands: What else is keeping publishers up at night? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-26 00:00:00 UTC ]
News tagged with: #town hall #digital world #longer apply #sponsor content

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Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
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Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Mobile, Idealism, More Mobile: What UK Publishers Worry They’re Not Worried Enough About

Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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‘Not enough money to go around’: US digital-media publishers curb international expansion

Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-26 04:01:12 UTC ]
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'Invest money in podcasts to reap greatest benefits,' publishers told

Publishers have been urged to put their money where their mics are when it comes to podcasting, to reap the most benefits. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 19:05:22 UTC ]
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Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
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Coronavirus Impact: Italy’s Publishers Keep the Pressure on the Government

The chief of the Italian publishers association tells Rome that its support for badly damaged cultural organizations is not enough: A family allotment for cultural spending is the next ask.  The post Coronavirus Impact: Italy’s Publishers Keep the Pressure on the Government appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-05 17:15:10 UTC ]
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Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support

Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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Publishing attempts to keep things on track after the coronavirus outbreak

Publishers are exploring flexible working arrangements with their staff as fears over the coronavirus grow, with the Booksellers Association warning that it is “extremely concerned” about the impact on bookshops.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 11:24:40 UTC ]
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Publishers keep a watchful eye on intricate non-fiction as LBF approaches

Despite fears around the coronavirus disrupting the London Book Fair, agents are reporting undimmed interest in highbrow but accessible non-fiction, with feminist fiction also faring well.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 02:35:06 UTC ]
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Publishing has to keep up with the world, not the other way round | Candice Carty-Williams

A survey of diversity – or lack of it – in the US books industry makes for dismal reading once moreThe results of a survey of diversity in the world of US publishing were released last month. The figures cover executives, editorial staff, sales, publicity and marketing as well as reviewers,... Continue reading at The Guardian

[ The Guardian | 2020-02-08 07:00:31 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
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Google Vows to Keep Investing in Journalism in Search for Sustainable Publishing Models

During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-04 18:00:50 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook News debuts with 'free money' for publishers

Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
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