When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as digital-marketing budgets flowed toward audience-generating machines like Google's ad networks, Facebook and Twitter. But publishers are fighting back by building ad networks of their own. They're offering ad packages through tech-driven sales platforms designed to meet marketers and media agencies on the new playing field. "We should be thinking like a Google, Yahoo or Facebook," said Chip Schenck, VP-programmatic sales at Meredith. "The flow of money can begin to equalize."Four Things Publishers Should Know About Selling Custom AudiencesSELLING AUDIENCES WON'T KILL YOUR BRANDS Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
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Douglas Elliman Real Estate launches two lifestyle magazines that give established titles a run for their money. The post When Custom Publishing Is Not Custom Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
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In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Peterson’s Publishing has acquired the more than 800 titles of Barron's Educational Series Publishing. Ingram-owned Two Rivers Distribution is now handing sales and distribution for the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
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An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-04 00:00:00 UTC ]
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There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Audio shared with the New York Times appears to record executives discussing purchase of the US books giant to feed into its large language modelsStaff at technology company Meta discussed buying publishing house Simon & Schuster last year in order to procure books to train the company’s... Continue reading at The Guardian
[ The Guardian | 2024-04-09 15:36:14 UTC ]
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After a deal to sell Regnery Publishing appeared to be dead in November, Salem Media Group has signed an agreement sell the conservative publisher to Skyhorse Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-22 05:00:00 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Capen Publishing Company has acquired the Favorite Recipes Press, Quail Ridge Press, Beckon Books, Blue Sneaker Press, Greenwich Publishing, and Historic Hospitality Books imprints from Southwestern Family of Companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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As part of its effort to deepen its backlist, the Washington, D.C.–based conservative publisher has acquired the ISI Books imprint from the Intercollegiate Studies Institute, a conservative higher education nonprofit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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U.K.-based Welbeck Publishing was formed in 2019 by publishing veterans Mark Smith, whose credits include cofounding and serving as CEO of Quercus Books, and Marcus Leaver, one-time CEO of Sterling Publishing and Quarto Group. Sales in 2022 are expected to top £25million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian
[ The Guardian | 2022-11-23 06:01:50 UTC ]
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Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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