When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as digital-marketing budgets flowed toward audience-generating machines like Google's ad networks, Facebook and Twitter. But publishers are fighting back by building ad networks of their own. They're offering ad packages through tech-driven sales platforms designed to meet marketers and media agencies on the new playing field. "We should be thinking like a Google, Yahoo or Facebook," said Chip Schenck, VP-programmatic sales at Meredith. "The flow of money can begin to equalize."Four Things Publishers Should Know About Selling Custom AudiencesSELLING AUDIENCES WON'T KILL YOUR BRANDS Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
We dig into the scope and scale of the historic wave of censorship attempts occurring today in the United States and talk with those who are doing the vital work of fighting back. Welcome to our Freedom to Read issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday
[ Digiday | 2024-06-03 04:01:00 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek
[ AdWeek | 2023-04-25 14:14:53 UTC ]
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Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at Engadget
[ Engadget | 2022-10-30 14:30:31 UTC ]
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Teens across the country are fighting back against censorship and book bans. This guide to how to start a banned book club can help. Continue reading at Book Riot
[ Book Riot | 2022-04-26 10:34:00 UTC ]
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Using “genotypic scores” could level the playing field in schools, Kathryn Paige Harden argues. Continue reading at The Washington Post
[ The Washington Post | 2021-11-19 13:00:00 UTC ]
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The Institute for Local Self-Reliance hosted a seminar on the topic of "Reining in Monopoly Power," where Congressman David Cicilline (D-RI) and others vowed to level the playing field for small businesses competing against Amazon and other dominant tech companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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The photography community is fighting back with print sales to raise money for struggling artists during the COVID-19 recession. As the coronavirus pandemic forces us to embrace living remotely, often limiting our connection to the outside world to digital platforms and images, professional... Continue reading at Fast Company
[ Fast Company | 2020-04-18 12:31:45 UTC ]
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Could a bespoke book subscription service break you out of your reading rut or encourage you to explore new genres?Heywood Hill bookshop has stood on the same spot since 1936. It inhabits a Georgian townhouse at 10 Curzon Street in Mayfair, London, a blue plaque outside commemorating its most... Continue reading at The Guardian
[ The Guardian | 2020-02-13 11:00:00 UTC ]
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Macmillan's embargo on new ebooks impacts public libraries, now scrambling to make materials available to patrons. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:32:08 UTC ]
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A Slovenian editor says withholding a manuscript for translation is bad business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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A powerful new memoir refuses to turn a blind eye to sexual abuse and offers survivors a way forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-12 04:00:00 UTC ]
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Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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News that the government may bring in an ‘Amazon tax’ to help “rebalance the playing field” between physical and online retailers has been welcomed by booksellers. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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Spiritual memoirs by celebrities from music to media to sports offer insights to their faith lives off camera, stage, pulpit or playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
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An upcoming article may reveal the creator of the infamous “Shitty Men in Media” list. Now women in the industry are fighting back. Earlier today, rumors began circulating on Twitter that a well-known magazine is planning to publish an article about the so-called “Shitty Men in Media” list. The... Continue reading at Fast Company
[ Fast Company | 2018-01-09 00:00:00 UTC ]
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Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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