A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called duopoly of Google and Facebook. Publishers such as CBS, Publishers Clearing House, as well as IBM, are already on board for BritePool, which will offer people who allow brands to use their data the ability to earn rewards such as free Uber rides, for example. The move comes at a time when an increasing number of companies are attempting to create a standardized universal ID, one that preempts looming regulation while also providing marketers with a user base large enough to rival walled gardens. Companies such as Google and Facebook hold significant leverage over marketers because both have massive amounts of logged-in users that enable marketers to target consumers with ads. Outside the duopoly, however, advertisers are often forced to use cookie-based solutions, which are becoming increasingly irrelevant given the fragmented landscape. Browsers such as Apple’s Safari are blocking them altogether. BritePool, which is a commercial entity, has stakeholders that include industry veterans Bob Perkins, previously an executive at TBWA\Chiat\Day and a former Pizza Hut chief marketing officer, as well as David Moore, founder of 24/7 RealMedia, which sold for $650 million to WPP in 2007.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
The Google TV streamer, a Chromecast replacement, is truly an AI-first device, using Gemini to offer content summaries and screen savers. The Apple TV version, with Apple Intelligence, can’t be far behind. I’ve long been a fan of the Apple TV (Apple’s digital media player set-top, box–not to be... Continue reading at Fast Company
[ Fast Company | 2024-08-17 09:00:00 UTC ]
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A24 has developed a cult following for its movie merch, thanks in large part to the cult following of the designers who create it. In mid-July, cult clothier Online Ceramics, known for Deadhead-inspired tie-dye tees and stylistic screen prints that knife classic horror graphics with... Continue reading at Fast Company
[ Fast Company | 2024-08-01 09:30:00 UTC ]
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Citing a sharp decline in membership, Romance Writers of America has filed for chapter 11 bankruptcy. The organization's dwindling ranks are due in large part to controversies over issues of diversity that wrought internal havoc in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-30 04:00:00 UTC ]
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The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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The jury for the memoir category had raised concerns that the citizenship requirement was excluding a large part of American culture. Continue reading at The New York Times
[ The New York Times | 2023-09-12 21:31:43 UTC ]
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Controversial owner Wendy McCaw has shut down Santa Barbara News-Press, which won Pulitzer prize in 1962The longest-running newspaper in southern California has ceased publication after filing for bankruptcy.The Santa Barbara News-Press has posted its last online edition after ceasing print... Continue reading at The Guardian
[ The Guardian | 2023-07-24 12:36:36 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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The 43nd annual Los Angeles Times Book Prizes were awarded tonight at the University of Southern California's Bovard Auditorium. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-04-22 04:49:44 UTC ]
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To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian
[ The Guardian | 2022-11-17 16:49:24 UTC ]
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Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at Engadget
[ Engadget | 2022-10-30 14:30:31 UTC ]
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Paul Pringle's work exposed serious abuses at the University of Southern California, but the dispute with his former co-workers may overshadow his book. Continue reading at The Washington Post
[ The Washington Post | 2022-08-19 10:00:16 UTC ]
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July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age
[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
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Susan Straight's "Mecca" shows a Southern California that's far from the glitz of Hollywood. Continue reading at The Washington Post
[ The Washington Post | 2022-03-15 12:11:02 UTC ]
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Using “genotypic scores” could level the playing field in schools, Kathryn Paige Harden argues. Continue reading at The Washington Post
[ The Washington Post | 2021-11-19 13:00:00 UTC ]
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The Institute for Local Self-Reliance hosted a seminar on the topic of "Reining in Monopoly Power," where Congressman David Cicilline (D-RI) and others vowed to level the playing field for small businesses competing against Amazon and other dominant tech companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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The bestselling crime novelist plans a virtual book tour for his new title, "Broken," as the coronavirus keeps him home in Southern California. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-07 15:00:38 UTC ]
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From the title, you might think that On Swift Horses is about cowboys, horse wrangling, rural landscapes—and you wouldn’t be entirely wrong. Shannon Pufahl’s debut novel explores wide-open spaces and how people navigate them in a post-Depression, post-World War II, Baby Boomer era in Southern... Continue reading at Electric Literature
[ Electric Literature | 2019-11-21 12:00:00 UTC ]
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On this warm October day in Southern California, I walk the Venice canals and think of Kate Braverman. How in her sensational first novel Lithium for Medea she captured a Venice so distant that it’s difficult to accept that this version, which is polished and expensive and filled with tourists,... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-22 08:48:36 UTC ]
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