TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]

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PW Notables 2024: Nigel Newton

The founder and CEO of Bloomsbury Publishing has made no secret of his desire to expand in the U.S., and he succeeded extraordinarily in advancing that aim this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-12-18 05:00:00 UTC ]
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Fyodor fever: how Dostoevsky became a social media sensation

White Nights, the author’s 1848 novella, sounds an unlikely candidate to go viral, but the story of lovelorn loneliness is now a favourite among TikTok and Instagram usersBeing popular on TikTok can make just about anything fly off the shelves, from beauty products to cucumbers, which became one... Continue reading at The Guardian

[ The Guardian | 2024-12-17 17:45:43 UTC ]
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Reni Eddo-Lodge launches her own imprint with publisher HarperCollins

The author will serve as editor-at-large of Monument Books, helping to find authors that champion ‘ideas, stories and culture, as well as uplifting or refashioning past legacies’Reni Eddo-Lodge, the author of the 2017 bestseller Why I’m No Longer Talking to White People About Race, has launched... Continue reading at The Guardian

[ The Guardian | 2024-12-16 17:04:41 UTC ]
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New HarperCollins Imprint to Focus on Pop Culture

HarperPop “will partner with high-profile brands and personalities to craft unique books for their fans and communities” under a new imprint to be overseen by executives from HarperCollins Children's Books and Morrow’s Dey Street Books imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-12-04 05:00:00 UTC ]
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Verlagsgruppe HarperCollins To Acquire Gräfe und Unzer

A leader in lifestyle and guidebook publishing in Germany, Hamburg's Gräfe und Unzer is being acquired by Verlagsgruppe HarperCollins. The post Verlagsgruppe HarperCollins To Acquire Gräfe und Unzer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-26 02:39:03 UTC ]
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Costco to Keep Book Sections in 100 Outlets Year-Round

After word spread that Costco was planning to sell books in only the final three months of each year beginning in 2025, various sources now say the mass merchandiser has committed to keeping bookstore sections year-round in 100 of its more than 600 locations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-25 05:00:00 UTC ]
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Bloomsbury Opens an Audiobook Distribution Agreement With Spotify

Bloomsbury Opens an Audiobook Distribution Agreement With Spotify The post Bloomsbury Opens an Audiobook Distribution Agreement With Spotify appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-22 22:27:19 UTC ]
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Murdoch family retains majority control of News Corp after shareholder vote

Activist investor Starboard Value had challenged ownership structure, as Murdoch family controls 41% of company votesLachlan Murdoch faced down a shareholder vote on Wednesday aimed at weakening the Murdoch family’s control over their media empire.The activist investor Starboard Value had... Continue reading at The Guardian

[ The Guardian | 2024-11-20 18:57:31 UTC ]
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HarperCollins to allow tech firms to use its books to train AI models

Some nonfiction backlist titles will be used to train artificial intelligence with authors’ permissionPublisher HarperCollins will allow some of its titles to be used to train AI models, with the permission of authors.The company “has reached an agreement with an artificial intelligence... Continue reading at The Guardian

[ The Guardian | 2024-11-19 16:24:59 UTC ]
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Agents, Authors Question HarperCollins AI Deal

HarperCollins has become the first Big Five publisher to strike an AI licensing deal, which authors and agents appear to be approaching with caution, skepticism, and a measure of hope. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
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Bloomsbury Restructures Academic Division After R&L Integration

Bloomsbury Publishing has restructured its academic division, integrating teams from the recently acquired academic division of Rowman & Littlefield. The reorganization involved some layoffs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Profits, Sales Up at WH Smith in Fiscal 2024

North America, especially U.S. airport stores, is becoming a major growth engine for the U.K.-based bookstore chain. Sales in North America rose 9% in fiscal 2024, to £401 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-14 05:00:00 UTC ]
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Digital Sales Drive Gains at HarperCollins

Led by digital audiobooks, sales at HarperCollins rose 4% in the quarter ended September 30 over the comparable period a year ago, and profits jumped 25%. 'Hillbilly Elegy' by J.D. Vance sold 1.5 million copies in the quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Deals of the Day: Oct. 24

LeasesPublishing house inks Midtown South leaseAddress: 1359 Broadway, ManhattanLandlord: Empire State Realty TrustTenant: Bloomsbury PublishingLease size: 24,209 square feetAsset type: OfficeBrokers: CBRE’s Paul Amrich, Neil King III, Emily Chabrier and Meghan Allen represented the landlord,... Continue reading at Crains New York

[ Crains New York | 2024-10-24 17:05:48 UTC ]
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With Romantasy Still Soaring, Bloomsbury Hits Another Record

Booming sales in its consumer division, driven by huge demand for books by Sarah J. Maas and the acquisition of the Rowman & Littlefield academic group, resulted in revenue jumping 32% at the publisher, with earnings doubling in the first half of fiscal 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-24 04:00:00 UTC ]
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Pope Francis to publish Hope, the first memoir from a sitting pontiff

Due out in January, the book deals with ‘some of the crucial moments of his papacy and some of the most controversial questions of our present times’Pope Francis has written an autobiography, publisher Penguin Random House (PRH) has announced. Hope, which will be published globally in January... Continue reading at The Guardian

[ The Guardian | 2024-10-16 15:07:45 UTC ]
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Bloomsbury Launches In-House Sales Team in North America

Bloomsbury US is launching an in-house sales team for North America, selling all trade titles, including those published by its academic division, direct to national accounts. The team is headed by Sarah Rucker, who comes to the house from HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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Riding on Romance and Romantasy, Print Book Sales Edge into Positive Territory

Sales of print books were up 0.1% for the first nine months of 2024 at outlets that report to Circana BookScan, with titles by Colleen Hoover, Sarah J. Maas, and Rebecca Yarros dominating the top 10 list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-09 04:00:00 UTC ]
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