TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]

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‘God forbid that a dog should die’: when Goodreads reviews go bad

From cancelled books to ‘review bombing’, it might seem as though the website can make or break a career. But how influential is it really?Something dramatic happens on a social media platform every day. On Goodreads, the anachro­nistically designed website for logging, rating (out of five) and... Continue reading at The Guardian

[ The Guardian | 2024-02-17 09:00:10 UTC ]
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TikTokers help drive Sarah J Maas ‘romantasy’ boom for Bloomsbury

Publisher tells investors profits will exceed expectations, attributing this to release of House of Flame and Shadow The publisher Bloomsbury has lifted its annual profit forecasts after the latest novel from the fantasy author Sarah J Maas topped bestseller lists across the world, aided by fans... Continue reading at The Guardian

[ The Guardian | 2024-02-14 13:36:52 UTC ]
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With Sarah J. Maas Sales Booming, Bloomsbury Ups Its Financial Forecast

As 'House of Flame and Shadow' hits number one in numerous markets around the world, publisher Bloomsbury predicts that total sales for the company will increase by 10% over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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Profits Soar at HarperCollins as Audio Sales Boom

A 29% increase in sales of digital audio, coupled with lower costs, resulted in a 67% increase in profits at the publisher in the quarter ended December 31, 2023, over the comparable period a year ago. Total sales were up 4%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Sabrina McCarthy Named President of Bloomsbury USA

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[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Behind Elin Hilderbrand and Tim Ehrenberg's Bookish Podcast with Local Flavor

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PW Close-Up: Object Lessons

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Why Did Atria Books Send a TikTok Influencer on a Cruise to Antarctica?

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Women Ruled the 2023 Bestseller List

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The big idea: should we abolish literary genres?

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[ The Guardian | 2023-11-27 12:30:00 UTC ]
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PW Close-Up: Leah Babb-Rosenfeld on the History of 33 1/3

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Book Deals: Week of October 30, 2023

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Arnold Intelligence: Schwarzenegger Spoofs AI to Promote His New Book

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The surprisingly punk fashion of the Bloomsbury set, including Virginia Woolf and Vanessa Bell

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[ The Conversation | 2023-09-28 15:52:36 UTC ]
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Booksellers Stock Up on Genre Fiction

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[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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[ The New York Times | 2023-09-12 21:31:43 UTC ]
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[ The Guardian | 2023-09-07 16:19:38 UTC ]
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HarperCollins Expands Its Spanish-Language Business

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