Why Did Atria Books Send a TikTok Influencer on a Cruise to Antarctica?

When TikTok influencer and self-described nonreader Marc Sebastian asked to be sent on the “ultimate world cruise,” Colleen Hoover's publisher answered the call—and picked up the tab. The publisher’s marketing stunt has proven divisive. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
News tagged with: #publisher answered #tiktok influencer #colleen hoover #marketing stunt #proven divisive

Other Publishing stories related to: 'Why Did Atria Books Send a TikTok Influencer on a Cruise to Antarctica?'


Why Did Atria Books Send a TikTok Influencer on a Cruise to Antarctica?

When TikTok influencer and self-described nonreader Marc Sebastian asked to be sent on the “ultimate world cruise,” Colleen Hoover's publisher answered the call—and picked up the tab. The publisher’s marketing stunt has proven divisive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #colleen hoover


London Book Fair Charity: Book Aid International Sends More Books to Ukraine

Following its first 25,000-book shipment to Kyiv, Book Aid International at London Book Fair announces that 15,000 more books are heading to Ukraine. The post London Book Fair Charity: Book Aid International Sends More Books to Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-13 09:25:56 UTC ]
More news stories like this | News stories tagged with: #ukraine appeared #london book fair #book aid #book fair


U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books


Book Aid sends over 1.2m books in 2019

Book Aid International sent more than 1.2 million books to 26 countries in 2019, the charity has said in its end of year report. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 21:48:38 UTC ]
More news stories like this | News stories tagged with: #book aid


Book Aid sends 930,000 books to world's 'most vulnerable'

Book Aid International sent over 930,000 books to thousands of communities across 20 countries in 2017, it said in its end of year summary. Continue reading at The Bookseller

[ The Bookseller | 2018-01-09 00:00:00 UTC ]
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Bologna 2024: TikTok Pushes English-Language Book Sales in Europe

The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #continental europe #large part


RuPaul Is Sending a Rainbow Bus to Give Away Books Targeted by Bans

The star, whose show “RuPaul’s Drag Race” has an international following, is one of the founders of a new online bookstore promoting underrepresented authors. The giveaways are part of its outreach. Continue reading at The New York Times

[ The New York Times | 2024-03-04 15:05:30 UTC ]
More news stories like this | News stories tagged with: #drag race #bookstore


Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen,... Continue reading at The Guardian

[ The Guardian | 2023-08-07 14:48:11 UTC ]
More news stories like this | News stories tagged with: #survey found #nielsen bookdata #nielsen


TikTok Sells A Lot of Books. Now, Its Owner Wants to Publish Them, Too.

As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others. Continue reading at The New York Times

[ The New York Times | 2023-07-01 09:00:50 UTC ]
More news stories like this | News stories tagged with: #book world


How to Join a TikTok Book Club

Learn how to join a TikTok book club and discover a few of the different kinds you'll find in the #BookTok community. Continue reading at Book Riot

[ Book Riot | 2022-11-22 11:35:00 UTC ]
More news stories like this | News stories tagged with: #ll find #book club


TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
More news stories like this | News stories tagged with: #online marketplace ##booktok #promote books #sell books #hugely successful #colleen hoover #large part #wh smith #hay festival #publisher penguin #bloomsbury #harpercollins


Pirated e-book site Z-Library vanishes—sending college students into a panic

Here’s what’s been going on with the site—plus some alternatives for accessing free e-books. Many a desperate college student has turned to Z-Library, a site for pirated e-books, as an alternative to expensive textbooks. But on Friday, the site suddenly went dark, sending students who relied on... Continue reading at Fast Company

[ Fast Company | 2022-11-04 18:00:00 UTC ]
More news stories like this | News stories tagged with: #pirated e-books #e-book


The Top 25 TikTok Book Recommendations: 2022

Load up your TBR with these top 25 tiktok book recommendations, including everything from historical fiction to thriller, YA and more. Continue reading at Book Riot

[ Book Riot | 2022-10-28 10:36:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


Smut Books Are Taking Over TikTok And It's As Sexy As It Sounds

Erotic romance novels are getting a much-needed refresh, and experts say it's for the benefit of women’s sexual wellness. Continue reading at The Huffington Post

[ The Huffington Post | 2022-10-01 09:45:15 UTC ]
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In the United Kingdom, TikTok Announces Its Own Book Club

The social-media success of #BookTok has prompted TikTok in England to open a 'TikTok Book Club' featuring a different title monthly. The post In the United Kingdom, TikTok Announces Its Own Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-21 00:24:33 UTC ]
More news stories like this | News stories tagged with: #united kingdom ##booktok #book club


‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut... Continue reading at The Guardian

[ The Guardian | 2022-06-08 05:00:14 UTC ]
More news stories like this | News stories tagged with: #alice oseman #love affair ##booktok #early months #asian authors #make sense #graphic novel #manga


TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel

Books, says Hany Kamel, 'align with TikTok's mission to inspire creativity and bring joy.' The social medium is at Abu Dhabi's book fair. The post TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-26 23:50:08 UTC ]
More news stories like this | News stories tagged with: #post tiktok #abu dhabi #book fair


Comic Book Stores Offer To Send Free Copies Of 'Maus' To Tennessee Students

A Tennessee school board removed the graphic novel about the Holocaust from middle school curriculums. Continue reading at HuffPost

[ HuffPost | 2022-02-02 08:44:58 UTC ]
More news stories like this | News stories tagged with: #graphic novel #comic book


On TikTok, crying is encouraged. Colleen Hoover’s books get the job done.

The best-selling author of “It Ends With Us” has struck a chord with her emotional novels. Continue reading at The Washington Post

[ The Washington Post | 2022-01-20 11:00:33 UTC ]
More news stories like this | News stories tagged with: #colleen hoover #emotional novels #best-selling author


‘It is surreal’: the five-second book reviews going viral on TikTok

With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seemsFifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of... Continue reading at The Guardian

[ The Guardian | 2021-11-16 16:30:13 UTC ]
More news stories like this | News stories tagged with: #book reviews #phone camera #favourite book #stuck inside #book review