TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]

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Reese Witherspoon announces first novel co-written with Harlan Coben

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[ The Guardian | 2024-10-02 17:00:45 UTC ]
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Posthumous Gerald Durrell autobiography to be published

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[ The Guardian | 2024-09-18 14:36:23 UTC ]
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The new Carmen Sandiego game will let you play as Carmen Sandiego

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[ Engadget | 2024-09-10 19:45:40 UTC ]
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HarperCollins Moves Harvest to Morrow Group; Diana Baroni to Lead Harvest, Harper Wave

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The Internet Archive loses its appeal of ebook copyright case ruling

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[ Engadget | 2024-09-04 20:24:53 UTC ]
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The Google TV Streamer makes Apple TV look dated

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How A24 won the movie merch game

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R&L Acquisition, Sarah J. Maas Boost Outlook at Bloomsbury

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Black Garnet Books in St. Paul Goes on the Market

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Romance Writers of America Files for Bankruptcy

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The UK’s Bloomsbury Buys the US-Based Rowman & Littlefield

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Bloomsbury Buys Rowman & Littlefield Academic Division for $83 Million

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Hay Festival 2024

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Sarah J. Maas Flies Bloomsbury to Record Highs

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