TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]
News tagged with: #online marketplace ##booktok #promote books #sell books #hugely successful #colleen hoover #large part #wh smith #hay festival #publisher penguin #bloomsbury #harpercollins

Other Publishing stories related to: 'TikTok to sell books directly to users via marketplace'


‘It is surreal’: the five-second book reviews going viral on TikTok

With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seemsFifteen seconds is all you need. Point your phone camera to a shelf and hold up your favourite book, or three. Add a trending soundtrack, a caption, a couple of... Continue reading at The Guardian

[ The Guardian | 2021-11-16 16:30:13 UTC ]
More news stories like this | News stories tagged with: #book reviews #phone camera #favourite book #stuck inside #book review


My White Teacher Used A POC Pen Name To Sell Her Book. Should I Have Outed Her?

"This POC author was actually a blond white woman who didn’t seem to think there was anything wrong with her act of brownface." Continue reading at The Huffington Post

[ The Huffington Post | 2021-11-02 13:00:03 UTC ]
More news stories like this |


Richard Osman’s second book is one of the fastest-selling novels since records began

The Pointless presenter’s second crime novel, The Man Who Died Twice, has sold 114,202 copies in its first week on saleRichard Osman’s follow-up to The Thursday Murder Club, The Man Who Died Twice, has become one of the fastest-selling novels since records began.Published on 16 September, The... Continue reading at The Guardian

[ The Guardian | 2021-09-21 14:37:39 UTC ]
More news stories like this | News stories tagged with: #richard osman #records began #pointless presenter #elderly sleuths #late 1990s #nielsen bookscan


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with: #book market #picture books #children’s book


Instagram user accused of capitalising from Ijeoma Oluo’s anti-racist book

The white woman behind the popular Instagram account @soyouwanttotalkabout has apologised after claims that she has co-opted the black author’s brandThe white woman behind an Instagram account with almost three million followers has apologised for the “harm” she caused to bestselling black... Continue reading at The Guardian

[ The Guardian | 2021-08-16 16:19:00 UTC ]
More news stories like this | News stories tagged with: #white woman #black author #instagram account #million followers #george floyd #tackling topics #voting rights #book deal #bestseller charts


Define 'Reasonable': Can Maryland's New E-book Law Help Change the Marketplace?

Maryland's recently passed library e-book law will require any publisher offering to license "an electronic literary product" to consumers in the state to also offer to license the content to public libraries "on reasonable terms." The question now is: what are reasonable terms? Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book law #publisher offering #public libraries #e-book


Twitter Users Throw The Book At Kayleigh McEnany Over White House Memoir

People had questions about the Trump White House press secretary's upcoming book: "I assume that this is in the fiction section?" Continue reading at The Huffington Post

[ The Huffington Post | 2021-06-16 07:18:09 UTC ]
More news stories like this | News stories tagged with: #upcoming book


Germany’s Bookwire Announces an NFT Marketplace for Book Publishing

The German digital book distributor has an autumn target for its NFT platform for the book publishing sector. The post Germany’s Bookwire Announces an NFT Marketplace for Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-06 19:51:29 UTC ]
More news stories like this | News stories tagged with: #post germany #bookwire announces #nft marketplace #book publishing #digital book


These are the 50 best-selling books of all time (on Amazon).

Want to read what everyone else is reading? MarketWatch reports that in honor of World Book Day, Amazon has released a list of their 50 overall bestselling books in the U.S. (at least in the 27 years since their launch in 1994). Of course, not everyone buys their books on Amazon (may we suggest... Continue reading at Literrary Hub

[ Literrary Hub | 2021-04-23 16:45:58 UTC ]
More news stories like this | News stories tagged with: #bestselling books #world book


Want a best-selling book or hit movie? You need this 1 key ingredient, says research

Blockbuster projects share one common trait. Do you dream of opening that blockbuster restaurant, writing a New York Times best-selling book, or releasing a chart-topping album? A new study out of Northwestern University suggests a pivotal ingredient.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-04-09 16:21:42 UTC ]
More news stories like this | News stories tagged with: #hit movie #best-selling book


New in TikTok trends: A ten-year-old self-help book?

The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
More news stories like this | News stories tagged with: #decade ago #times bestseller


50 years later, ‘The Monster at the End of This Book’ is still selling — and inspiring authors

The children’s book has influence out of proportion with its 24 pages and its cardboard cover devoid of medallions. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 13:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring authors #children’s book


DK to publish self-development book by TikTok exec

DK has acquired What Would You Do If You Weren’t Afraid? Discover a Life Filled with Purpose and Joy Through the Secrets of Jewish Wisdom, the debut book by leadership development coach Michal Oshman. Continue reading at The Bookseller

[ The Bookseller | 2021-01-24 20:03:13 UTC ]
More news stories like this | News stories tagged with: #debut book


How Do Readers Rate The New York Times Best-Selling Books?

What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot

[ Book Riot | 2020-10-09 10:33:00 UTC ]
More news stories like this | News stories tagged with: #study finds #times bestseller


LeBron Wrote a Children’s Book and It’s Selling Really Well

In “I Promise,” LeBron James and the illustrator Nina Mata give hope to kids when they need it most. Continue reading at The New York Times

[ The New York Times | 2020-08-20 09:00:01 UTC ]
More news stories like this | News stories tagged with: #lebron james #children’s book


Book by Donald Trump's niece sells nearly 1m copies on its first day

Mary Trump’s Too Much and Never Enough sold 950,000 copiesLegal attempts to prevent book’s publication failedThe bombshell family tell-all book by Mary Trump, the US president’s niece, sold almost a million copies by the end of its first day on sale and remains firmly at the top of Amazon’s... Continue reading at The Guardian

[ The Guardian | 2020-07-16 21:20:12 UTC ]
More news stories like this | News stories tagged with: #1m copies #million copies #mary trump #bestseller list #family created #dangerous man #audio books #ebooks


'Know your audience and be direct,' Black Girls Book Club founders urge M&P delegates

Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 06:40:23 UTC ]
More news stories like this | News stories tagged with: #book club


Black Bookstore Selling Out of Books For First Time in 30 Years: Critical Linking, June 14, 2020

An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot

[ Book Riot | 2020-06-14 10:30:00 UTC ]
More news stories like this | News stories tagged with: #critical linking #bookstore


ViacomCBS looking to sell book publisher Simon & Schuster

ViacomCBS, fresh off a recent merger, is looking to sell its Simon & Schuster book publishing business Continue reading at ABC News

[ ABC News | 2020-03-04 18:09:45 UTC ]
More news stories like this |


Trump Is Directly Trying to Block Publication of John Bolton’s Book

The president has called his former national security adviser a traitor and says the highly anticipated memoir shouldn't be published before November. Continue reading at Slate

[ Slate | 2020-02-22 15:12:08 UTC ]
More news stories like this | News stories tagged with: #block publication #john bolton #memoir