TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as It Ends With Us by Colleen Hoover and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in large part to recommendations on the app. Now TikTok has decided to sell books directly, announcing partnerships with publishers HarperCollins UK, WH Smith, Bloomsbury and bookshop.org, all of which will sell books via TikTok’s online marketplace.#BookTok is one of the social media platform’s most popular hashtags, reaching more than 90bn views to date, and as a result TikTok has formed several partnerships off the back of its success, including with the Hay festival and publisher Penguin Random House (PRH), where since September, app users have been able to tag any PRH title in their videos. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-17 16:49:24 UTC ]

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TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
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PW Star Watch Finalist Ruoxi Chen Named 'Superstar' Winner

In a star-studded night that celebrated more than 40 publishing professionals, Tordotcom Publishing editor Ruoxi Chen walked away with the top prize and used her moment to call attention to the HarperCollins union strike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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England’s Usborne and HarperCollins Announce American Distribution Deal

The new arrangment for Usborne's children's books sees HarperCollins taking over trade back-office functions by February 1. The post England’s Usborne and HarperCollins Announce American Distribution Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 21:10:20 UTC ]
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These famous authors are expressing solidarity with the striking HarperCollins workers.

As you may have seen on Book Twitter today, the unionized workers of HarperCollins are striking to secure a fair contract, livable wages, and a more equitable publishing industry. Some 250 employees—across the editorial, publicity, sales, marketing, legal and design departments—agreed to go on... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-10 19:23:57 UTC ]
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HarperCollins union workers go on strike over pay ‘for as long as it takes’

Workers at the only ‘big four’ publisher to have a union authorize indefinite strike over low wages and diversityStephanie Guerdan started working in the children’s book department of HarperCollins Publishers six years ago. It was a dream job – just not a dream paycheck. The $33,500-a-year... Continue reading at The Guardian

[ The Guardian | 2022-11-10 18:03:45 UTC ]
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As Worker Strike Looms, HarperCollins Financials Decline

A representative for unionized employees called negotiations with the publisher 'disheartening,' and said that there are no bargaining sessions planned after latest proposal rejection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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This Week's Bestsellers: October 31, 2022

Colleen Hoover has the #1 book in the country – and so much more – with 'It Starts with Us.' Plus new celeb memoirs include two by Harry Potter movie alums, and Jen Hatmaker and Phil Rosenthal each feed readers' need for new cookbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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Print Sales Fell 9.1% in Mid-October

Blockbuster sales of Colleen Hoover’s It Starts with Us were not enough to prevent overall unit sales of print books from falling 9.1% in the week ended Oct. 23, 2022, compared to the similar week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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Third Quarter Revenue Rose at Hachette Book Group

Helped by the popularity of Colleen Hoover's 'Verity,' revenue at Hachette Book Group rose 4.7% in the third quarter over 2021—a gain that does not include results from Workman Publishing, which HBG bought last September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Hoover Can't Stop Weekly Sales Slide

Blockbuster first-week sales of Colleen Hoover’s 'It Starts with Us' was not enough to prevent unit sales of print books from falling 9.1% last week compared to the week ended October 23, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Hitting the Books: The early EVs that paved the way for GM's Ultium success

General Motors has been in business for more than a century, but in its 112 years, the company has never faced such challenges as it does in today's rapidly electrifying and automating industry. The assembly line jobs from Detroit's heyday have been replaced by legions of automated industrial... Continue reading at Engadget

[ Engadget | 2022-10-23 14:30:06 UTC ]
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Cover reveal: Stephen Buoro’s The Five Sorrowful Mysteries of Andy Africa.

Literary Hub is pleased to reveal the cover for Stephen Buoro’s debut novel The Five Sorrowful Mysteries of Andy Africa, which will be published by Bloomsbury in April 2023. Here’s how the publisher describes the novel: Andrew Aziza is a fifteen-year-old boy living in Kontagora in Northern... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-19 13:30:34 UTC ]
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HarperCollins Union Workers Planning Second Strike in November

The unionized employees of HarperCollins voted to authorize a strike on Monday, November 7, after the two parties failed to reach an agreement after months of negotiations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-18 04:00:00 UTC ]
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TikTok and Frankfurter Buchmesse Open a New Collaboration

Frankfurt's Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers. The post TikTok and Frankfurter Buchmesse Open a New Collaboration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-13 20:22:25 UTC ]
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HarperCollins Lays Off 'Small Number' of Employees

Faced with slowing industry sales and rising costs, HarperCollins has eliminated what it called a "small number" of positions, and instituted a number of other measures in a bid to "operate as efficiently as possible," CEO Brian Murray announced to employees on October 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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HarperCollins Buys Cider Mill Press

HarperCollins has acquired Maine independent publisher Cider Mill Press. Cider Mill will become part of the HarperCollins Focus group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-04 04:00:00 UTC ]
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Hilary Mantel, celebrated author of Wolf Hall, dies aged 70

‘She saw and felt things us ordinary mortals missed,’ her agent says of Booker prize-winning author who died on Thursday• Hilary Mantel remembered: ‘She was the queen of literature’• ‘The pen is in our hands. A happy ending is ours to write’: Hilary Mantel in her own wordsThe Booker... Continue reading at The Guardian

[ The Guardian | 2022-09-23 11:29:23 UTC ]
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TikTok Beefs Up #BookTok With Penguin Random House

TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click "Add Link" and select "Book" prior to posting their video, at which point any Penguin... Continue reading at AdWeek

[ AdWeek | 2022-09-20 19:30:00 UTC ]
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The Guardian view on BookTok: a welcome disruptor of the status quo | Editorial

The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lastsThe bestselling book in the UK last week, and of the year so far, is an American novel that was published in 2016. If that sentence sounds implausible, the odds are you have not yet caught... Continue reading at The Guardian

[ The Guardian | 2022-09-04 17:25:02 UTC ]
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Hitting the Books: Newfangled oceanographers helped win WWII using marine science

Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget

[ Engadget | 2022-09-04 15:00:53 UTC ]
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