A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called duopoly of Google and Facebook. Publishers such as CBS, Publishers Clearing House, as well as IBM, are already on board for BritePool, which will offer people who allow brands to use their data the ability to earn rewards such as free Uber rides, for example. The move comes at a time when an increasing number of companies are attempting to create a standardized universal ID, one that preempts looming regulation while also providing marketers with a user base large enough to rival walled gardens. Companies such as Google and Facebook hold significant leverage over marketers because both have massive amounts of logged-in users that enable marketers to target consumers with ads. Outside the duopoly, however, advertisers are often forced to use cookie-based solutions, which are becoming increasingly irrelevant given the fragmented landscape. Browsers such as Apple’s Safari are blocking them altogether. BritePool, which is a commercial entity, has stakeholders that include industry veterans Bob Perkins, previously an executive at TBWA\Chiat\Day and a former Pizza Hut chief marketing officer, as well as David Moore, founder of 24/7 RealMedia, which sold for $650 million to WPP in 2007.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
A Slovenian editor says withholding a manuscript for translation is bad business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Thousands of Angelenos remained without power Wednesday after strong winds whipped through Southern California overnight, toppling trees and power lines and leaving streets littered with debris. About 33,000 customers in the Hollywood Hills, South L.A., Koreatown, Mid-Wilshire, Fairfax, Silver... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
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Good morning. Unless you’re one of the lucky folks who are reading this from Mammoth, it’s a good weekend to stay home and do some cooking, maybe curl up with a blanket — yes, this is cold for us — and a stack of cookbooks. We can help with that last part, as we have a story about the couple who... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-23 00:00:00 UTC ]
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The postseason has arrived in high school basketball, and it’s time for the best teams in Southern California to go head to head in the Open Division playoffs. In the City Section, No. 1-seeded Fairfax and No. 2-seeded Westchester will be heavily favored in their openers on Friday against Harbor... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-08 00:00:00 UTC ]
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Walking along a battered stretch of her beloved beach, Sandie Iverson ticked off the destruction from recent storms. The boardwalk and a seawall collapsed. Palm trees were ripped from their roots. As winter rains alight on Southern California, Iverson couldn’t help but wonder what fresh calamity... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-08 00:00:00 UTC ]
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Live Talk Los Angeles has launched on Spectrum Networks, turning an author event series into a weekly primetime TV show for 1.8 million subscribers in Southern California. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-21 00:00:00 UTC ]
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Welcome! I’m L.A. Times books editor Carolyn Kellogg with this week’s newsletter. THE BIG STORY Many still think of Jonathan Lethem as a New York writer (for the Brooklyn-set bestsellers “Motherless Brooklyn” and “The Fortress of Solitude”), but he’s been in Southern California for eight years.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-03 00:00:00 UTC ]
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A Moreno Valley man wanted by police in connection with a double homicide in Nevada and a shooting in Southern California was arrested Wednesday after a chase and shootout with deputies that he livestreamed on Facebook. San Bernardino County sheriff’s deputies arrived at the scene of a shooting... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-18 00:00:00 UTC ]
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UCLA’s turnaround was sparked in large part by the turnovers. The Bruins forced five turnovers and committed none Saturday at California, matching their total takeaways from their previous five games. Linebackers Krys Barnes and Keisean Lucier-South intercepted passes and Lucier-South, safety... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-14 00:00:00 UTC ]
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News that the government may bring in an ‘Amazon tax’ to help “rebalance the playing field” between physical and online retailers has been welcomed by booksellers. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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Deborah Harkness, history professor at the University of Southern California, was riveted by the alternate world of the Twilight series, a free-spirited departure from the 16th-century Elizabethan era that was her specialty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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At the Los Angeles Times’ Festival of Books, authors who may rarely be seen are able to show a bit more personality than usual. Our photographer Jay L. Clendenin was able to coax fun moments out of authors who stopped by the L.A. Times Studio at the University of Southern California. Here are... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-23 00:00:00 UTC ]
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Spiritual memoirs by celebrities from music to media to sports offer insights to their faith lives off camera, stage, pulpit or playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
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Sales in the children’s/young adult segment fell 36.8% in July, compared to same period a year ago, according to figures release by the AAP. The decline is due, in large part, to the fact that July 2017 did not see a hit like July 2016, when 'Harry Potter and the Cursed Child' was dominating... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
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Sales in the period for Houghton Mifflin Harcourt's trade group rose 11.7%, over the comparable period in 2016. The publisher said the gain was thanks, in large part, to a jump in sales of both print and digital books. Sales in HMH's education segment fell by $6 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-02 00:00:00 UTC ]
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While July sales last year were mightily padded by the release of 'Harry Potter and the Cursed Child,' which came out July 31, 2016, July 2017 saw no such blockbuster. Thanks in large part to this, July 2017 sales were down 1.9%, compared to the same time last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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Off the playing field, Martellus Bennett is anything but the stereotypical NFL athlete. Children’s books, playgrounds, a cartoon project, his own creative agency and now children’s clothing are all part of his design arsenal. Nearly four years ago, the Super Bowl champ kicked off The Imagination... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-17 00:00:00 UTC ]
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Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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