Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early May, according to insiders with direct knowledge of the program. The company declined to say more about the timing other than that the open beta will begin "in the coming months."Many in the ad tech industry feverishly support header bidding because it levels a playing field that's long been dominated by Google. Header bidding lets pools of buyers place simultaneous bids on ad inventory before Google's DoubleClick gets a shot. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
Star-Ledger’s owner said decision was due to rising costs, decreasing circulation and reduced demand for print copiesThe owner of New Jersey’s largest newspaper says it will stop publishing a daily print version of the paper early next year, but its online version will continue.The Newark... Continue reading at The Guardian
[ The Guardian | 2024-10-31 01:54:30 UTC ]
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With summer on the wane and holiday titles on order, excitement around this fall’s fiction, nonfiction, and children’s books is building. PW talked with booksellers about what they’ll be handselling and displaying in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper, which will debut as a... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper,... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget
[ Engadget | 2023-11-28 20:00:28 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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The vertical TikTok-style video feed has invaded a lot of the apps we use on a daily basis and now it's officially coming to one more. After announcing a beta test last year, Spotify will begin rolling out a new design for the Home section of its mobile app with a "more visual, dynamic" look.... Continue reading at Engadget
[ Engadget | 2023-03-08 18:33:59 UTC ]
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Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at Engadget
[ Engadget | 2022-10-30 14:30:31 UTC ]
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Using “genotypic scores” could level the playing field in schools, Kathryn Paige Harden argues. Continue reading at The Washington Post
[ The Washington Post | 2021-11-19 13:00:00 UTC ]
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Air traffic is picking back up after dropping dramatically amid the COVID-19 pandemic, and more people need to get from an airport to where they're going. To make things a little easier for airline passengers, Uber is rolling out a bunch of tools centered around airport rides.The Uber Reserve... Continue reading at Engadget
[ Engadget | 2021-10-06 13:54:52 UTC ]
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Indie publishers and big presses feature in the selections of five UK-based librarians, who share a quintet of titles they are particularly looking forward to in the coming months Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 07:42:35 UTC ]
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The Institute for Local Self-Reliance hosted a seminar on the topic of "Reining in Monopoly Power," where Congressman David Cicilline (D-RI) and others vowed to level the playing field for small businesses competing against Amazon and other dominant tech companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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With the new coronavirus pandemic affecting every part of the book business, now is not a great time to be publishing a book, and many authors with titles scheduled for the coming months might be tempted to a new publication date. But for publishers, moving titles en masse will be tricky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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A Slovenian editor says withholding a manuscript for translation is bad business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 19:58:59 UTC ]
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Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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