Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early May, according to insiders with direct knowledge of the program. The company declined to say more about the timing other than that the open beta will begin "in the coming months."Many in the ad tech industry feverishly support header bidding because it levels a playing field that's long been dominated by Google. Header bidding lets pools of buyers place simultaneous bids on ad inventory before Google's DoubleClick gets a shot. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
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News that the government may bring in an ‘Amazon tax’ to help “rebalance the playing field” between physical and online retailers has been welcomed by booksellers. Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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David Carey, who has run Hearst Magazines since 2010, announced today that he will be retiring from his position as president in the coming months and will become chairman once his successor is... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-06-26 00:00:00 UTC ]
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Spiritual memoirs by celebrities from music to media to sports offer insights to their faith lives off camera, stage, pulpit or playing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
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If you’re a die-hard fan of a Facebook video creator, the social network may soon give you a way to pay for exclusive content and award you with a digital badge to declare your fandom. Those are some of the new ideas Facebook is introducing in the coming months to test ways to build up its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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The cheapest Kindle is getting the best feature for those who'd rather listen to books than read them. Based on its listing (as found by The Digital Reader), Amazon is rolling out Audible support for the $80 device "in the coming months." The e-retai... Continue reading at Engadget
[ Engadget | 2017-10-30 00:00:00 UTC ]
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La Martinière Groupe, the French parent company of Abrams, is in discussions to merge with fellow French publisher Média‐Participations. The two companies said that they expect to come to an agreement "in the coming months." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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YouTube, on an aggressive push to expand its footprint in online video, is said to be offering publishers more control over their own ad inventory in order to win their business.The site is offering major publishers who choose its backend video player the ability to control ad sales both on... Continue reading at Advertising Age
[ Advertising Age | 2017-08-01 00:00:00 UTC ]
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In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
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Off the playing field, Martellus Bennett is anything but the stereotypical NFL athlete. Children’s books, playgrounds, a cartoon project, his own creative agency and now children’s clothing are all part of his design arsenal. Nearly four years ago, the Super Bowl champ kicked off The Imagination... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-17 00:00:00 UTC ]
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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Breakfast bowls, smoothie bowls, even Reuben bowls can be found in a spate of bowl-based cookbooks hitting shelves in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year. From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year.Whether you wanted new ways to think about your... Continue reading at Fast Company
[ Fast Company | 2016-12-23 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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