How Hearst UK is centralizing video production

In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-06-07 00:00:00 UTC ]
News tagged with: #coming months #good housekeeping #hearst uk

Other Publishing stories related to: 'How Hearst UK is centralizing video production'


Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst #product testing #good housekeeping #hearst uk


Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print pages #video series #price tag


Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-05-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst #hearst uk


Sky News, Hearst UK and RT are Digiday Media Awards Europe winners

Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 10:00:09 UTC ]
More news stories like this | News stories tagged with: #hearst #hearst uk #sky news


How Hearst UK’s e-commerce revenue grew 322% during the second quarter

Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 04:01:50 UTC ]
More news stories like this | News stories tagged with: #hearst #good housekeeping #hearst uk


How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
More news stories like this | News stories tagged with: #hearst #uplifting content #hearst uk


‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #magazine group #uplifting content #hearst uk


Hearst UK CEO James Wildman on Navigating Crisis

On Monday, Hearst UK CEO James Wildman would typically address the 1,000-person strong company from the stage at the Odeon Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-23 18:30:59 UTC ]
More news stories like this | News stories tagged with: #hearst #navigating crisis


‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis

Hearst CEO James Wildman has set recruited a healthcare professional to answer staff questions about the virus and started sending out daily company updates. The post ‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-03-23 04:01:21 UTC ]
More news stories like this | News stories tagged with: #hearst #navigating crisis


Apple News+ Launches in the UK with The Times and Hearst on Board

Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #apple news+


Apple News+ launches in the UK with The Times and Hearst on board

As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-30 18:05:44 UTC ]
More news stories like this | News stories tagged with: #hearst


How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
More news stories like this | News stories tagged with: #digital media #hearst #hearst newspapers


Hearst’s Latest Digital Subs Foray Is $100 Per Year Exercise Videos

Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
More news stories like this | News stories tagged with: #hearst


Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-11 04:01:02 UTC ]
More news stories like this | News stories tagged with: #hearst #consumer products #post hearst #hearst magazines


Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | News stories tagged with: #social channels #giving advertisers #ad unit


Sweet, Hearst's Snapchat media property, pivots to video

Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age

[ Advertising Age | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve decided #media property


Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’

"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media world


UK and US publishers agree: Video is where the money is

The majority of U.K. publishers receive a third of their traffic from third-party sites like Facebook and Google, according to an AOL report. This figure has surprised some publishers for being low. News UK's Hamish White believes publishers are either "underplaying their figures" because they... Continue reading at Digiday

[ Digiday | 2016-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers agree #post uk #news uk


News UK is doing 25 Facebook Live videos a week

News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday

[ Digiday | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live videos #news uk #week appeared