In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
News tagged with:
#post-pandemic world
#create opportunities
#preferred medium
#biggest challenges
#coming months
#public service
#positive note
#digital media
In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
More news stories like this | News stories tagged with:
#post-pandemic world
#create opportunities
#preferred medium
#biggest challenges
#coming months
#public service
#positive note
#digital media
NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
More news stories like this | News stories tagged with:
#full list
#trade magazine
#digital media
After Harvard Business Review kicked off 2017 by reducing its print frequency to bimonthly—eliminating 40 percent of the issues offered in a $99 annual subscription—it was a combination of smart positioning, creative new digital benefits, and a heavier investment in the six print issues that... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#half ago
How the 95-year-old magazine grew its circulation 10 percent despite reducing print frequency. The post The Big Idea Behind Harvard Business Review’s Record Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big idea
How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audience
Two organizations further their mission to make books accessible for all young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#young readers
Over the past two years, the Oni-Lion Forge Publishing Group has faced the challenge of merging two independent comics publishers and dealing with the impact of the pandemic. Now its eyes are on what's on the horizon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
More news stories like this |
The Argentine capital has always been bookish. When hard times shuttered the big chain shops, book purveyors found a way to keep residents in fresh reading material. Continue reading at The New York Times
[ The New York Times | 2022-05-26 09:00:14 UTC ]
More news stories like this | News stories tagged with:
#buenos aires
#book business
Last year, C&C Offset celebrated its 40th anniversary by embarking in earnest on a path toward transforming its printing floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#forging ahead
#cc offset
#40th anniversary
#printing floor
A pair of book moments that stand out from among the multitude of pandemic bookselling interludes at DDG. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-22 10:00:00 UTC ]
More news stories like this |
In a free 50-page report released this week, three veteran publishing and digital media consultants offer a postmortem on 2020 and a glimpse at what the future holds for publishers, booksellers, libraries and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#future holds
#libraries
#digital media
#book business
'PW' talks with newly appointed executives, IDW publisher Nachie Marsham and IDW v-p of sales Blake Kobashigawa, about adapting to a comics and graphic novel marketplace that has been reshaped by the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
Almost 30 years ago, another Cambridge was where Richard Charkin learned about 'the need to see things through others' eyes.' The post Richard Charkin: A British Publisher at Harvard Business School appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-21 13:12:48 UTC ]
More news stories like this | News stories tagged with:
#richard charkin
#british publisher
The COVID-19 pandemic has been devastating to several industries, and publishing has been no exception. Among those hardest hit have been titles serving local markets. With public spaces temporarily shutting down, regional titles have little leverage to sell advertising, and readers have little... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-28 16:08:28 UTC ]
More news stories like this | News stories tagged with:
#cash flow
#balance sheet
#social distancing
#allowing customers
Mbalia will speak about mental health issues and his latest book, Tristan Strong Destroys the World, as a panelist at BookExpo Online's Children’s Book & Author Dinner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#kwame mbalia
#bookexpo online
#children’s book
#bookexpo
The chancellor Rishi Sunak has announced a new micro-loan scheme for small businesses, to alleviate the impact of the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 14:18:05 UTC ]
More news stories like this | News stories tagged with:
#small businesses
#coronavirus lockdown
The publisher will now be organized around the Harlequin Trade Publishing Group, headed by Loriana Sacilotto, and the Harlequin Brand Group, led by Brent Lewis. Angela James and Joanne Grant will leave Harlequin on July 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade publishing
If you live in New York City, you might be familiar with the professional photography shop Adorama in lower Manhattan. The company has taken its photo printing to the web with AdoramaPix, where you can order prints and create various products, including photo books.Whatever Adorama learned... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#square starting
#portrait starting
#landscape starting
#lay flat
The Washington Post, The Guardian, Mic and others have shut down their chatbots, but Quartz is ramping up bot development. The post Quartz forges ahead, but other news publishers shut down chatbots appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this |
The Southern Independent Booksellers Association is preparing to hold its first ever “EUREKAsiba” on February 20 in Atlanta, a day-long event aimed at inspiring booksellers to think outside the box. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-14 00:00:00 UTC ]
More news stories like this |