“We Were Created for a Moment Like This.” How Harvard Business Review Is Forging Ahead During a Pandemic

In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the same uncertainties that keep a lot of publishers up at night, it has also been proactive in mitigating the impact of the crisis for its own business, while trying to help its audience do the same. Even though its print advertising is down, its other channels are over-performing and will keep HBR's ad revenue goals on target this fiscal year (ending June 30). That’s partially due to its flexibility to respond to the crisis. It pivoted its content strategy and launched new digital initiatives to strengthen its brand and find new ways to serve its readers, listeners and viewers across platforms. We wanted to hear more about how HBR is weathering the storm and ensuring its audience is served, while it also forges ahead in a new, difficult climate. So we sat down (virtually) with editor-in-chief, Adi Ignatius, to find out. Folio: COVID-19 is as much an economic crisis as it is a public health crisis, so as a business publication how have you responded to the situation editorially? Adi Ignatius: Everything has changed. We’ve really started to develop the metabolism of a newsroom. We’ve always tried to be timely, but we knew we needed to do that more and produce several articles a day... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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In his eighth book, the best-selling author Cal Newport offers life hacks for producing high-quality work while working less. Continue reading at The New York Times

[ The New York Times | 2024-03-06 10:03:11 UTC ]
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What Does Being Jewish Mean? PW Talks to Harvard Law Professor Noah Feldman

In his new book, 'To Be a Jew Today: A New Guide to God, Israel, and the Jewish People,' prolific author and Harvard Law Professor Noah Feldman explores various contemporary approaches to Judaism. Continue reading at Publishers Weekly

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Book Review: ‘The House of Hidden Meanings,’ by RuPaul

Chronicling the high-heeled path to drag-queen superstardom, the new memoir also reveals a celebrity infatuated with his sense of a special destiny. Continue reading at The New York Times

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In the audiobook oral history “Surely You Can’t Be Serious: The True Story of ‘Airplane!,’” a cast of dozens fondly revisits a now-classic film. Continue reading at The New York Times

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Libraries as a Gateway to Forging Your Own Path: Jane Austen, Murder Mysteries, and Me

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U.K. Publishing Spotlight: Building Bridges Between the U.K. and U.S. Book Businesses

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Winter Institute 2024: Moments from the Show

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‘God forbid that a dog should die’: when Goodreads reviews go bad

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[ The Guardian | 2024-02-17 09:00:10 UTC ]
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Book Review: ‘What Have We Here?,’ by Billy Dee Williams

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[ The New York Times | 2024-02-13 10:00:45 UTC ]
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Winter Institute 2024: Keynote Speakers Share Business World Wisdom

Private equity investor James Rhee, author of 'Red Helicopter,' suggested ways to amplify a bookstore or brand’s intangible qualities, and conflict resolution specialist William Ury, author of 'Possible,' advised booksellers on how to deal with people's differences "constructively." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Giovanna Fletcher: ‘My most embarrassing moment? At the TV Baftas I went arse over tit’

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Stephen Blake Mettee, Book Business Entrepreneur, Dies at 76

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The actor reads “Collision of Power,” a new memoir by the famed former editor of The Washington Post and The Boston Globe. Continue reading at The New York Times

[ The New York Times | 2024-02-02 10:00:17 UTC ]
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