Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early May, according to insiders with direct knowledge of the program. The company declined to say more about the timing other than that the open beta will begin "in the coming months."Many in the ad tech industry feverishly support header bidding because it levels a playing field that's long been dominated by Google. Header bidding lets pools of buyers place simultaneous bids on ad inventory before Google's DoubleClick gets a shot. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this
The Telegraph has automated its data-visualization tool for sports, Robologger, in time for the Premier League. Each time a goal is scored an interactive graphic of the goal is published to the site. In the coming months this will extend to Twitter and Facebook Messenger. In time, more rules... Continue reading at Digiday
[ Digiday | 2016-08-30 00:00:00 UTC ]
More news stories like this
A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
More news stories like this
Four independent publishers have come together to form the Northern Fiction Alliance, a cohort assembled to showcase the output of northern indie presses to the international market in an attempt to “level the playing field” and promote regional diversity in publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
More news stories like this
This year’s haemorrhaging of literary journalists from the national newspapers has been described as “heartbreaking” for the book industry, and has renewed the spotlight on the long-running problem of dwindling review space. Continue reading at The Bookseller
[ The Bookseller | 2016-06-27 00:00:00 UTC ]
More news stories like this
Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
More news stories like this
Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age
[ Advertising Age | 2016-03-10 00:00:00 UTC ]
More news stories like this
Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
More news stories like this
Publishers are changing the entry-level criteria for prospective candidates simply to secure the best talent, argues Neil Morrison. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
More news stories like this
Slate survey of US titles published last year shows overwhelming bias towards male historians and subjects – with a similar picture emerging in the UKAmerican popular history is a “male preserve”, according to new research from the US online journal Slate, with three-quarters of works published... Continue reading at The Guardian
[ The Guardian | 2016-01-11 00:00:00 UTC ]
More news stories like this
When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this
Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company
[ Fast Company | 2015-09-22 00:00:00 UTC ]
More news stories like this
Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner... Continue reading at Advertising Age
[ Advertising Age | 2015-07-09 00:00:00 UTC ]
More news stories like this
The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing... Continue reading at AdWeek
[ AdWeek | 2015-06-04 00:00:00 UTC ]
More news stories like this
At this year's BookExpo America, the Authors Guild is rolling out its Fair Contract Initiative, a series of commentaries it will publish in the coming months that take a "fresh look at the standard book publishing contract." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this
Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
More news stories like this
When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
More news stories like this
The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this
Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this
Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
More news stories like this