FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content

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FT, CNN, Guardian and Reuters Create Programmatic Alliance

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes

Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek

[ AdWeek | 2019-12-17 19:35:26 UTC ]
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Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its Divisions

As many publishers move to widen cross-format development of content, Bertelsmann forms a cooperative council of its companies' managing directors, in part to help create 'cross-divisional offers for creative professionals.' The post Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-30 00:00:00 UTC ]
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UK programmatic publisher alliance struggles to launch

Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday

[ Digiday | 2016-06-20 00:00:00 UTC ]
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French Literary Agents Create a Professional Alliance

'The time was ripe to create a professional organization that unites French and Francophone literary agents.' And so, the Alliance ALF is formed in Paris. The post French Literary Agents Create a Professional Alliance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-16 00:00:00 UTC ]
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Indie Alliance creates Independents Day

The Independent Alliance consortium of UK publishers is partnering with the ICA to launch a one-... Continue reading at The Bookseller

[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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The big bang created the universe. What created the big bang?

Quantum cosmologist Laura Mersini-Houghton winds back the clock to ponder the origin of our universe's origin. Continue reading at The Washington Post

[ The Washington Post | 2022-08-05 10:00:13 UTC ]
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From new media to Guardian Unlimited: records of the Guardian’s first years online

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[ The Guardian | 2019-11-06 09:48:39 UTC ]
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FT and Penguin Publish Lunch with the FT: 52 Classic Interviews

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[ Editor & Publisher | 2013-03-14 00:00:00 UTC ]
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Reuters Gutting Web Infrastructure for 'Reuters Next,' its Big Online Retooling

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[ Editor & Publisher | 2013-01-09 00:00:00 UTC ]
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Doris Kearns Goodwin and husband Dick Goodwin lived, observed, created and chronicled the 1960s

A mix of history, memoir and biography, this book reflects on how time, perspective and stories left unwritten can shape our view of the past. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-24 10:00:41 UTC ]
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Create and sell an e-book for just $25 this January

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[ PC World | 2024-01-10 08:00:00 UTC ]
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Encyclopedia Britannica once published a catalogue of humanity’s ‘102 Great Ideas’ – and it created more questions than answers

Mid-century encyclopaedias claimed the power to decide what counted as knowledge and what didn’t – much as online publishing platforms and social media companies do today. Continue reading at The Conversation

[ The Conversation | 2024-01-09 17:02:30 UTC ]
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Christopher Paolini Wanted a Job Involving Dragons, So He Created One

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[ The New York Times | 2023-12-02 10:02:30 UTC ]
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Mastering PDFs: How to create, convert, and search

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[ PC World | 2023-11-29 11:30:00 UTC ]
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Judge orders trial for copyright case between Thomson Reuters Westlaw, AI rival

Thomson Reuters has accused Ross Intelligence of improperly copying data from its Westlaw legal-research division to train an AI-powered competitor. A jury will decide the case, a judge ruled this week. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-09-26 12:13:41 UTC ]
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The Guardian view on the Murdoch handover: Lachlan inherits a dark legacy | Editorial

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[ The Guardian | 2023-09-22 17:40:41 UTC ]
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Warner Bros studios in Leavesden to expand, creating 4,000 UK jobs

Studios behind Harry Potter films to undergo 400,000 sq ft expansion by 2027, in boost to struggling industryThe Warner Bros studios behind the Harry Potter film series are to undergo a major expansion, creating 4,000 jobs and providing a boost to Britain’s beleaguered film and TV production... Continue reading at The Guardian

[ The Guardian | 2023-09-21 21:30:09 UTC ]
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