FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content

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FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes

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Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its Divisions

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UK programmatic publisher alliance struggles to launch

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[ Publishing Perspectives | 2016-03-16 00:00:00 UTC ]
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FT and Penguin Publish Lunch with the FT: 52 Classic Interviews

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Penguin Random House Creates New Role to Help Battle Book Bans

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The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

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