FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #quality content #ad fraud #programmatic buying #ad inventory #providing access #hearst uk

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Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes

Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek

[ AdWeek | 2019-12-17 19:35:26 UTC ]
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Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its Divisions

As many publishers move to widen cross-format development of content, Bertelsmann forms a cooperative council of its companies' managing directors, in part to help create 'cross-divisional offers for creative professionals.' The post Germany’s Bertelsmann Creates a ‘Content Alliance’ for Its... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-30 00:00:00 UTC ]
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UK programmatic publisher alliance struggles to launch

Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday

[ Digiday | 2016-06-20 00:00:00 UTC ]
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French Literary Agents Create a Professional Alliance

'The time was ripe to create a professional organization that unites French and Francophone literary agents.' And so, the Alliance ALF is formed in Paris. The post French Literary Agents Create a Professional Alliance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-16 00:00:00 UTC ]
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Indie Alliance creates Independents Day

The Independent Alliance consortium of UK publishers is partnering with the ICA to launch a one-... Continue reading at The Bookseller

[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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The big bang created the universe. What created the big bang?

Quantum cosmologist Laura Mersini-Houghton winds back the clock to ponder the origin of our universe's origin. Continue reading at The Washington Post

[ The Washington Post | 2022-08-05 10:00:13 UTC ]
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From new media to Guardian Unlimited: records of the Guardian’s first years online

Discover the Guardian News & Media Archive’s collection of records charting the Guardian’s first steps online to its development as one of the world’s most popular newspaper websites.The GNM Archive has recently catalogued a large collection of records relating to the development of the... Continue reading at The Guardian

[ The Guardian | 2019-11-06 09:48:39 UTC ]
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FT and Penguin Publish Lunch with the FT: 52 Classic Interviews

LONDON: 14 March 2013: Today the Financial Times and Penguin publish Lunch with the FT: 52Classic Interviews in hardback and eBook format. The book, edited by FT editor Lionel Barber, with a foreword by CEO John Ridding, read ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-14 00:00:00 UTC ]
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Reuters Gutting Web Infrastructure for 'Reuters Next,' its Big Online Retooling

Over the past few years, the media arm of Thomson Reuters has been trying to polish its 160-year-old brand to a more contemporary sheen by recruiting A-list journalists and pundits and expanding into areas like blogging, Internet TV and magazines. I ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-09 00:00:00 UTC ]
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The Guardian view on the book publishing industry: no one size fits all | Editorial

The failure of a recent bid to merge two large publishing companies shines a light on a central issue of cultural powerDespite a rise in self-publishing, commercial publishers are still the main gatekeepers of what arrives on our bookshelves. As such, they have great cultural and – if a book... Continue reading at The Guardian

[ The Guardian | 2022-11-04 18:25:28 UTC ]
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The Guardian view on Elon Musk’s Twitter takeover: the unfulfilled promises pile up | Editorial

The world’s richest man promises more than he has delivered. His social network purchase is likely to go the same wayElon Musk is a fan of the science fiction writer Isaac Asimov. When his spacecraft company SpaceX successfully sent its Falcon Heavy rocket payload into orbit around the sun in... Continue reading at The Guardian

[ The Guardian | 2022-11-01 18:50:19 UTC ]
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On Disrupting a Cherished Musical Tradition and Creating New Appalachian Ballads

As a publishing company with its main location in southern West Virginia, Blackwater Press is undeniably an Appalachian press. That means when we receive manuscripts from regional writers or on regional topics, I’m not automatically open to acceptance. Quite the opposite: I’m more critical than... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-21 08:52:57 UTC ]
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Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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How Retelling Indigenous Histories Create a More Just Future

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-11 08:52:45 UTC ]
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Kate Beaton on Creating the Best Graphic Novel of 2022

The cartoonist’s Ducks is a devastating memoir about life in the oil sands of northern Alberta, Canada. Continue reading at Wired

[ Wired | 2022-09-13 11:00:00 UTC ]
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The Guardian view on BookTok: a welcome disruptor of the status quo | Editorial

The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lastsThe bestselling book in the UK last week, and of the year so far, is an American novel that was published in 2016. If that sentence sounds implausible, the odds are you have not yet caught... Continue reading at The Guardian

[ The Guardian | 2022-09-04 17:25:02 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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How to Create a Virtual Book Club — or Revive One that’s Languishing

Virtual book clubs are safer during the pandemic, and they can also be more accessible. Here's how to start (or revive) one of your own. Continue reading at Book Riot

[ Book Riot | 2022-06-30 10:34:00 UTC ]
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