Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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PW talks with activist and author Morrison about her goals for 'Brown Faces, White Spaces: Confronting Systemic Racism to Bring Healing and Restoration,' which will be released by WaterBrook May 21. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-01 04:00:00 UTC ]
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A mix of history, memoir and biography, this book reflects on how time, perspective and stories left unwritten can shape our view of the past. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 10:00:41 UTC ]
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During 'Bologna week,' Publishing Perspectives learned that the Italian distributor Emmelibri-Messaggerie and the bookstore chain Libraccio are engaged in a merger after many years of cooperation. The post Italy’s Messaggerie-Libraccio Alliance: A Shift in Ownership appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-12 22:11:07 UTC ]
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If you’re looking for more ways to earn an income or diversify revenue streams, e-books are a great avenue. You don’t need to be an expert, either. With My AI eBook Creation Pro, you can create premium e-books in a matter of clicks without the writing or design expertise. Powered by... Continue reading at PC World
[ PC World | 2024-01-10 08:00:00 UTC ]
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Mid-century encyclopaedias claimed the power to decide what counted as knowledge and what didn’t – much as online publishing platforms and social media companies do today. Continue reading at The Conversation
[ The Conversation | 2024-01-09 17:02:30 UTC ]
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Paolini, a best-selling author of young adult fantasy novels, has a new book out, “Murtagh.” In it, he returns to the world of “Eragon” and the adventures he began creating as a teenager. Continue reading at The New York Times
[ The New York Times | 2023-12-02 10:02:30 UTC ]
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When it comes to preserving any type of document in a format that anyone can later open and be sure it looks right, it’s hard to beat the PDF format. PDF, or portable document format, was developed by Adobe in the early 1990s to make it easy to share formatted documents regardless of the... Continue reading at PC World
[ PC World | 2023-11-29 11:30:00 UTC ]
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Those Who Create Desire an Audience: A Conversation with Darlington Chibueze Anuonye, by Anthony Chibueze Ukwuoma Interviews [email protected] Tue, 11/28/2023 - 15:31 Darlington Chibueze Anuonye and his mother, July 2005, on the occasion of... Continue reading at World Literature Today
[ World Literature Today | 2023-11-28 21:31:59 UTC ]
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Thomson Reuters has accused Ross Intelligence of improperly copying data from its Westlaw legal-research division to train an AI-powered competitor. A jury will decide the case, a judge ruled this week. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-09-26 12:13:41 UTC ]
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Through his businesses, Rupert Murdoch pushed a world view with the pursuit of money at its heartThere are not many chairmanships of companies that would so fascinate writers, and television producers, that they would make four series about them. Rupert Murdoch’s long tenure at Fox and News Corp... Continue reading at The Guardian
[ The Guardian | 2023-09-22 17:40:41 UTC ]
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Studios behind Harry Potter films to undergo 400,000 sq ft expansion by 2027, in boost to struggling industryThe Warner Bros studios behind the Harry Potter film series are to undergo a major expansion, creating 4,000 jobs and providing a boost to Britain’s beleaguered film and TV production... Continue reading at The Guardian
[ The Guardian | 2023-09-21 21:30:09 UTC ]
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A book-length thought experiment uses math to investigate some of life’s big questions. Continue reading at The Conversation
[ The Conversation | 2023-09-18 12:19:43 UTC ]
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The FT Business Book of the Year issues a 15-title longlist, with a six-title shortlist ahead and a winner to be named in December. The post London’s FT Business Book of the Year: A 15-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-16 16:57:51 UTC ]
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Alice Oseman’s tale of queer romance is a global success story built on fans who want to feel good about themselves in tough timesAfter boy met boy in a crowdfunded graphic novel set in a British grammar school in 2018, hearts began to flutter and tills started to ring around the world. This... Continue reading at The Guardian
[ The Guardian | 2023-08-03 17:41:27 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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Despite our intrinsic distrust of AI in space taught to us by movies like 2001: A Space Odyssey ("I'm afraid I can't do that, Dave"), it offers large advantages to both manned and unmanned missions. To that end, NASA is developing a system that will allow astronauts to perform maneuvers, conduct... Continue reading at Engadget
[ Engadget | 2023-06-26 08:19:03 UTC ]
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The Harry Potter publisher ascribes its record profits to a hunger for affordable diversion. That’s the magic of booksIn the gloom of a UK economy teetering on the edge of recession, a glittering puff of smoke wafted up last week from the publisher that will for ever be associated with Harry... Continue reading at The Guardian
[ The Guardian | 2023-06-04 17:25:05 UTC ]
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According to the National Bureau of Economic Research, these 15 firms could be poised for a stock market rally. Ever since ChatGPT’s release, Americans have been wrestling with the idea of generative artificial intelligence automating our existence. Large language models are trained on... Continue reading at Fast Company
[ Fast Company | 2023-05-08 14:36:00 UTC ]
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Telling good stories in games is really hard. It’s hard in any medium, of course, but games provide a set of challenges over and above those faced by novelists and screenwriters. Take the question of agency—if the player is allowed to make the primary narrative decisions in the game, then the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-01 15:00:45 UTC ]
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