Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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The failure of a recent bid to merge two large publishing companies shines a light on a central issue of cultural powerDespite a rise in self-publishing, commercial publishers are still the main gatekeepers of what arrives on our bookshelves. As such, they have great cultural and – if a book... Continue reading at The Guardian
[ The Guardian | 2022-11-04 18:25:28 UTC ]
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The world’s richest man promises more than he has delivered. His social network purchase is likely to go the same wayElon Musk is a fan of the science fiction writer Isaac Asimov. When his spacecraft company SpaceX successfully sent its Falcon Heavy rocket payload into orbit around the sun in... Continue reading at The Guardian
[ The Guardian | 2022-11-01 18:50:19 UTC ]
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As a publishing company with its main location in southern West Virginia, Blackwater Press is undeniably an Appalachian press. That means when we receive manuscripts from regional writers or on regional topics, I’m not automatically open to acceptance. Quite the opposite: I’m more critical than... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-21 08:52:57 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-11 08:52:45 UTC ]
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The cartoonist’s Ducks is a devastating memoir about life in the oil sands of northern Alberta, Canada. Continue reading at Wired
[ Wired | 2022-09-13 11:00:00 UTC ]
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The social media platform is revolutionising bookshops and galvanising publishers. Enjoy it while it lastsThe bestselling book in the UK last week, and of the year so far, is an American novel that was published in 2016. If that sentence sounds implausible, the odds are you have not yet caught... Continue reading at The Guardian
[ The Guardian | 2022-09-04 17:25:02 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Virtual book clubs are safer during the pandemic, and they can also be more accessible. Here's how to start (or revive) one of your own. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:34:00 UTC ]
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The iPod's death has been a long time coming. Somehow, it's already been eight years since Apple discontinued the iconic iPod classic. Nonetheless, the news this week that Apple is discontinuing its last iPod, the touch is significant: This officially marks the official end of a product that set... Continue reading at Engadget
[ Engadget | 2022-05-13 13:00:47 UTC ]
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Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
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Insight Editions is teaming with author and pop-up paper engineer Matthew Reinhart to form a new imprint, Reinhart Pop-Up Studio. It will publish eight to 10 titles per year in a list that will ultimately include about half new content and about half titles based on licensed properties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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Ayanna Lloyd Banwo’s debut novel When We Were Birds begins in the time before time and follows the uneasy truce between the living and the dead. Cigarettes are offered, liquor is poured, prayers are said, all in the hope that the buried stay buried. This is the story of Yejide, a young woman who... Continue reading at Electric Literature
[ Electric Literature | 2022-04-01 11:00:00 UTC ]
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The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial... Continue reading at Fast Company
[ Fast Company | 2022-02-28 05:00:22 UTC ]
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Welcome back! The US Copyright Office (USCO) is again refusing to grant copyright for a work of art that was created by an artificial intelligence system. Dr. Stephen Thaler attempted to copyright a piece of art titled A Recent Entrance to Paradise, claiming in a second request for... Continue reading at Engadget
[ Engadget | 2022-02-22 12:15:53 UTC ]
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The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian
[ The Guardian | 2022-02-07 19:11:48 UTC ]
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Led by impressive growth from Pushkin Press, four of the members of the Independent Alliance posted record annual totals, despite missing 10 weeks of sales data in 2021, in a year that saw most of the group’s members flourish. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 22:16:43 UTC ]
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How book-loving communities on social media are helping authors break barriers to become bestsellersTalia Hibbert was rewatching a Spider-Man film and eating a meal in her living room when she received life-changing news. Her romance novel Act Your Age, Eve Brown, which she wrote at the... Continue reading at The Guardian
[ The Guardian | 2021-12-30 08:00:44 UTC ]
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H.W. Brands tells the story of the era through the eyes of prominent patriots and loyalists. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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