Survey on Programmatic Says Publishers Are Behind

  A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
News tagged with: #recent survey #publishers revealed #programmatic buying

Other Publishing stories related to: 'Survey on Programmatic Says Publishers Are Behind'


Survey on Programmatic Says Publishers Are Behind

  A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent survey #publishers revealed #programmatic buying


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with: #publishing summit


Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey conducted #publishers agree #print publishing #industry leaders #print publishers


U.K. Publishing Supplement: Neem Tree's CEO Surveys the Indie Scene

An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #small presses #home market #independent publisher


U.K. Publishing Spotlight: Neem Tree's CEO Surveys the Indie Scene

An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing spotlight #neem tree #ceo surveys #indie scene #small presses #home market #independent publisher


The PW Publishing Industry Salary Survey 2022

Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #minor improvements #workforce diversity #trade book #publishing industry


The PW Publishing Industry Salary Survey 2023

Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #minor improvements #workforce diversity #trade book #publishing industry


Survey Finds Self-Published Authors Making Gains

The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #median income #authors published #traditional houses


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


Are Literary Agents Seeing Changes in Publishing with Increased Book Bans (A Survey): Book Censorship News, March 24, 2023

Are publishers acquiring fewer LGBTQ+ and diverse books in the wake of rising censorship? This week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-03-24 10:40:00 UTC ]
More news stories like this | News stories tagged with: #diverse books #literary agents


The PW Publishing Industry Salary Survey 2022

Our first salary and jobs survey in three years found that the publishing industry’s lack of racial diversity and gender pay gap haven’t improved much. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #racial diversity #publishing industry


Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


Oxford publishing groups launch post-lockdown working survey

Three Oxford-based groups of publishing workers are launching a survey to explore the experience of working from home and how work patterns might change after lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 17:30:43 UTC ]
More news stories like this | News stories tagged with: #publishing workers


What black writers think about the UK's publishing industry – a survey

Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation

[ The Conversation | 2020-07-15 09:57:53 UTC ]
More news stories like this | News stories tagged with: #black writers #diverse books #publishing industry


New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
More news stories like this | News stories tagged with: #digital world #digital publishers


How 4 Publishers Are Turning Surveys Into Revenue

In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
More news stories like this | News stories tagged with: #revenue appeared


New Survey Finds Little Improvement in Diversity in Romance Publishing

The annual “State of Racial Diversity in Romance Publishing Report” has been released, surveying more than 2,400 romance titles published in 2019. It discovered that for every 100 romance books published in 2019, only 8.3 were written by people of color. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #racial diversity #survey finds #romance publishing #annual state


The PW Publishing Industry Salary Survey, 2019

More small strides were made in 2018 toward addressing issues of pay disparity and diversification of the workforce. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #addressing issues #publishing industry


Audio Publishers Association Survey: Nearly $1 Billion in 2018 Sales

The new annual sales survey from the APA shows audiobooks holding its market lead for growth in formats, with listening in cars on the upswing in 2018. The post Audio Publishers Association Survey: Nearly $1 Billion in 2018 Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-16 17:07:26 UTC ]
More news stories like this | News stories tagged with: #$1 billion #publishers association