Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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In response to educational bans, Haymarket Books and Kaepernick Publishing are collaborating on a compilation of essays by African American scholars and other Black intellectuals writing in defense of African American/Black Studies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Publisher Hugh Lauter Levin, the longtime v-p at Abrams who launched his own house, Hugh Lauter Levin Associates, in 1984, and sold it to Rizzoli in 2007, died on January 9. He was 72. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
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Sub-Saharan Africa Publishing and Literature Sector Study The British Council wishes to engage a researcher to conduct in-depth research into the trade publishing and literature sectors in six countries in Sub-Saharan Africa which provides market insights and focuses on innovative practice and... Continue reading at British Council global
[ British Council global | 2023-10-06 14:19:45 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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In his long career in book sales and marketing, Clepper worked at Macmillan, Harper & Row, Houghton Mifflin, and Oxford University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Yorwerth, who founded Yorthwerth Associates in 2003, is remembered for his advocacy for authors in the self-help and spiritual categories and as a fixture of the London and Frankfurt Book Fairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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Publisher pays tribute to ‘genius’ who was an ‘inspirational leader’Peter Usborne, the founder of the children’s books publisher Usborne and the co-founder of Private Eye magazine, has died aged 85, the publisher has announced.He died “unexpectedly but peacefully” surrounded by his family this... Continue reading at The Guardian
[ The Guardian | 2023-03-30 18:46:40 UTC ]
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As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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