Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic buying, social media engagement and more. "For nearly 100 years Bayard has operated as a... Continue reading at 'AdWeek'

[ AdWeek | 2021-01-27 23:07:08 UTC ]
News tagged with: #lower manhattan #programmatic buying #digital media

Other Publishing stories related to: 'Shamrock Capital Acquires Bayard Advertising'


Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | News stories tagged with: #lower manhattan #programmatic buying #digital media


Adweek Acquired By PE Firm Shamrock Capital

Adweek has been sold from one private equity firm to another. The advertising industry publication, which marked its 40th anniversary last year, has been acquired by Los Angeles-based private equity firm Shamrock Capital Advisers, both parties announced Tuesday morning. The seller,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-02 15:47:54 UTC ]
More news stories like this | News stories tagged with: #b2b publisher #ma wire #pacific standard #long-term commitment #magazine publisher


Veritas Capital to Acquire Houghton Mifflin Harcourt

Less than a year after HarperCollins purchased the trade division of Houghton Mifflin Harcourt, a private equity firm has made an agreement to acquire the remainder of the learning technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #veritas capital #trade division #harpercollins


Wonderbly acquired by private equity firm Graphite Capital

Personalised children’s book publisher Wonderbly has been acquired by private equity specialist Graphite Capital for an undisclosed amount.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 23:35:14 UTC ]
More news stories like this | News stories tagged with: #undisclosed amount #children’s book


Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #premium content #past couple


How the Washington Post is Capitalizing on Mobile Advertising

The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile advertising


Leaver and Smith’s Welbeck Acquires Carlton; Books International Acquires Marston

In two moves announced within days of each other, new consolidation can be seen in both nonfiction and in distribution and manufacturing services in publishing. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Leaver: ‘An Excellent Springboard’ ormer Quarto CEO Marcus Leaver and Mark Smith... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark smith #porter anderson #joined forces #carlton books


Why Bill Gates Is Reading “Capitalism Without Capital”

The tech-mogul-turned philanthropist has just published a review of a dense 2017 book on how “intangible assets”–things like software and data–are changing the economy. Mid-2018 might seem like a strange time for Bill Gates to review a largely academic book that came out in late 2017. But as... Continue reading at Fast Company

[ Fast Company | 2018-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill gates #strange time #book covers


Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #publishing world #long time #media businesses


Skyhorse Acquires Upstart Conservative Publisher All Seasons Press

The acquisition of All Seasons Press follows Skyhorse’s December 28 blockbuster deal to acquire Regnery, one of America’s best-known publishers of conservative authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #seasons press


Arcadia Publishing Acquires Belt Publishing

Arcadia's purchase of the Cleveland-based house gives the publisher of books about local history and interest a larger footprint in the Midwest. Belt founder Anne Trubek will continue to head the publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Germany’s Bookwire Acquires Bookrepublic’s Distribution Business

German digital book distributor Bookwire enters the Italian market by acquiring distribution services from Bookrepublic. The post Germany’s Bookwire Acquires Bookrepublic’s Distribution Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-01 21:10:15 UTC ]
More news stories like this | News stories tagged with: #post germany #distribution business #digital book


RBmedia Acquires Berrett-Koehler's Audiobook Publishing Business

Audiobook publisher RBmedia has acquired Berrett-Koehler’s audiobook publishing business, including its backlist, and will publish audiobook editions of new Berrett-Koehler titles under its business audiobook brand, Ascent Audio, beginning this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook


AdventureKEEN Acquires Shelter Publications

The 50-year-old publisher of books on DIY homebuilding and personal fitness will become AdventureKEEN's seventh imprint, and founding publisher Lloyd Kahn will continue to oversee the list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #personal fitness #seventh imprint


AdventureKEEN Acquires Shelter Publications

The 50-year-old publisher of books on D.I.Y. home building and personal fitness will become AdventureKEEN's seventh imprint, and founding publisher Lloyd Kahn will continue to oversee the list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #home building #personal fitness #seventh imprint


Lerner Acquires Gecko Press

Lerner Publishing Group has acquired Wellington, New Zealand–based children’s book publisher Gecko Press. The acquisition involves approximately 200 titles, including 18 to 20 new titles planned for 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #titles planned #children’s book


Penguin Random House Acquires Self-Help Publisher Hay House

Hay House, founded by the late Louise Hay and acquired by Penguin Random House, has offices in Australia, India, the States, and UK. The post Penguin Random House Acquires Self-Help Publisher Hay House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-13 03:58:01 UTC ]
More news stories like this | News stories tagged with: #hay house #penguin random house #random house


Penguin Random House Acquires Hay House

Penguin Random House has acquired the self-help and health and wellness publisher, which puts out roughly 100 books a year and boasts a 1,500-title backlist. CEO Reid Tracy will continue to lead the house. Terms of the transaction were not disclosed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #wellness publisher #penguin random house #random house


How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
More news stories like this | News stories tagged with: #generative ai #commercial purposes #copyright law


Red Wheel/Weiser Agrees to Acquire Quest Books

Red Wheel/Weiser has agreed to acquire Quest Books, an imprint of the Theosophical Publishing House, the publishing arm of the Theosophical Society in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #red wheel/weiser #publishing arm