Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been around for years before finally taking off with publishers near the end of 2015, programmatic direct seems poised for a lift in 2017 thanks to renewed interest by agencies and publishers.The concept behind programmatic direct is simple: While the open ocean of digital advertising is often bought in real time, sometimes digital media buyers want to lock up particular ad inventory, especially video, on premium websites such as The New York Times ahead of time. They may want to lock in a decent price on ads they know they'll want, or just to make sure they've got the right placements for a campaign they're planning. And buying via programmatic ad tech can, in theory, make it easier to find and assemble certain consumer targets across publishers than buying with one publisher at a time. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Media giant tells Australian inquiry Google’s search engine and advertising platform should be separatedGoogle should be broken up to restore a level playing field for media companies swamped by its “overwhelming” market power, News Corp has told the competition regulator.Rupert Murdoch’s... Continue reading at The Guardian
[ The Guardian | 2019-03-12 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Simon & Schuster UK saw a rise in sales and profit in 2017, driven by a "significant" increase in print and downloadable audio book sales, the firm has revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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Scottish booksellers have trumpeted a strong year of trade in 2017, despite economic uncertainty and competition from online retailers. Rosamund de la Hey, The Mainstreet Trading Company, Golden Hare Books, Lighthouse Bookshop, Mairi Oliver, Marie Moser, The Edinburgh Bookshop Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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As we approach the start of a new year, the inevitable "best of" lists are starting to crop up. Never one to miss a trick, Google has released its own top five lists for 2017. The lists cover the US, and there are a few obvious names taking the top spots -- Super Mario Run is unsurprisingly... Continue reading at Betanews
[ Betanews | 2017-12-01 00:00:00 UTC ]
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Nearly 10,300 scholars gathered in Boston from Nov. 18-21 for the annual meetings of the American Academy of Religion (AAR) and the Society of Biblical Literature (SBL), marking an almost 8.5% increase in attendance from last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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Professional attendance at the 2017 Frankfurt Book Fair was essentially flat, but overall attendance, including the public visitors on the fair's closing day, was up by 3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-16 00:00:00 UTC ]
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U.S. manga sales continue to grow thanks to the popularity of such series as Pokeman, Legend of Zelda, Fairy Tail, My Hero Academia and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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Strong print and audio sales at Penguin Random House countered soft ebook sales to increase revenue 1.1% in the first half of the year. Earnings at the publisher rose 11.4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-31 00:00:00 UTC ]
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Although sales in the fiscal year, ended June 30, fell slightly from fiscal 2016, earnings increased 7.5% to $199 million at HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-10 00:00:00 UTC ]
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The American Library Association kicked off its 2017 annual conference on Thursday with a reception at Google’s Chicago office to celebrate a new $500,000 competitive grant program, sponsored by Google, to encourage computer skills in America’s libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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The book business’ Rising Stars of 2017 are a class apart in more ways than one, with signs that the trade is opening its doors to new voices... Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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The Bookseller is issuing a call for entries to its Rising Stars, the annual celebration of the industry’s up and comers, once again backed by the Frankfurt Book Fair (FBF). Continue reading at The Bookseller
[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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The author of the appeals court decision that legalized Google Books last April told attendees that the case was not close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Google's Chromebook is on the up and up, according to the latest report published by analyst firm Gartner. This year, Gartner estimates that total Chromebook sales will hit 5.2 million, which is up 79 percent from 2013. Looking further out to 2017, the number of units sold should reach 14.4... Continue reading at Betanews
[ Betanews | 2014-08-13 00:00:00 UTC ]
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