Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
News tagged with: #panel—scheduled #digital advertising

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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #panel—scheduled #digital advertising


Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
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Slant: a publishing platform built on pay-per-click content

Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday

[ Digiday | 2015-08-12 00:00:00 UTC ]
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HarperCollins Wants Libraries to Pay (and Pay...and Pay...) for e-Books

Back in 1984, I wrote a book that sold to a lot of libraries. It stayed on the shelves for over a decade. If it had been an ebook published today by HarperCollins, there's a good chance it would have been off those shelves within a year. Or sooner. Continue reading at PC World

[ PC World | 2011-03-05 00:00:00 UTC ]
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Panel Mania: Naturalist: A Graphic Adaptation by Edward O. Wilson, adapted by Jim Ottaviani and C.M. Butzer

Science-comics writer Jim Ottaviani and artist C.M. Butzer team with the celebrated biologist Edward O. Wilson to turn 'Naturalist', his 1994 memoir, into an equally delightful and engrossing graphic work. In this 13-page excerpt Wilson, in love and recently engaged, nevertheless heads to New... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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How low pay and low pay transparency undermine the publishing business

it is impossible for publishing to fulfil its own diversity agenda while continuing to pay low wages to most workers and to maintain its decades-long secrecy over pay and progression Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 23:48:14 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Condé Nast pays interns $5.8m to settle low-pay lawsuit

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hourTell us: how did you get by when working an unpaid internship? Continue reading... Continue reading at The Guardian

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Apple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation

Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek

[ AdWeek | 2024-03-07 14:16:11 UTC ]
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Paramount+ Unveils Adaptation of A GENTLEMAN IN MOSCOW

Ewan MacGregor's marvelous mustache, a legendary California bookstore is up for sale, and Florida is (sigh) at it again. Continue reading at Book Riot

[ Book Riot | 2024-02-08 15:42:21 UTC ]
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Sand Land, a game adaptation of Akira Toriyama's manga, drops on April 26

Bandai Namco’s Sand Land finally has a release date of April 26. This is a video game adaptation of a classic manga by artist Akira Toriyama. That’s the same Akira Toriyama who created Dragon Ball, and also created the character designs for Chrono Trigger and many entries in the Dragon Quest... Continue reading at Engadget

[ Engadget | 2024-01-12 18:40:08 UTC ]
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Netflix’s sci-fi adaptation 3 Body Problem finally gets a full-sized trailer

Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget

[ Engadget | 2024-01-09 20:00:27 UTC ]
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Apple is adapting the Hugo Award-winning sci-fi book series Murderbot

The Hugo Award-winning The Murderbot Diaries books from Martha Wells are becoming a 10-episode Apple TV+ series starring Alexander Skarsgård, Apple announced. It will follow a self-aware "SecUnit" robot that must hide its free will in order to complete a dangerous assignment and comes from About... Continue reading at Engadget

[ Engadget | 2023-12-15 11:55:59 UTC ]
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2024 YA Book Adaptations To Get Excited For

These are the 2024 YA book to film adaptations you'll want on your to-be-seen list, as well as some possible upcoming adaptations. Continue reading at Book Riot

[ Book Riot | 2023-12-14 11:33:00 UTC ]
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OpenAI will pay to train its models on Business Insider and Politico articles

OpenAI will pay German publisher Axel Springer to use its news articles to train its AI models and show real-time information from Axel Springer's brands, which include Business Insider and Politico in the US and Bild and Welt in Europe, in ChatGPT’s responses. None of the companies disclosed... Continue reading at Engadget

[ Engadget | 2023-12-13 20:03:27 UTC ]
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News Corp agreed to pay Bruce Lehrmann $295,000 to settle defamation claim, court documents reveal

Payment revealed after ABC agreed to pay him $150,000 and remove Facebook video of Brittany Higgins and Grace Tame speech at National Press ClubGet our morning and afternoon news emails,free app or daily news podcastNews Corp agreed to pay Bruce Lehrmann $295,000 to drop a defamation suit he... Continue reading at The Guardian

[ The Guardian | 2023-12-06 12:10:09 UTC ]
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Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
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How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
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Frankfurt Book Fair 2023: Adapt or Die? Not Yet

Ed Nawotka discusses how right now, AI needs publishing at least as much as publishing needs AI. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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