In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and tech companies adjust targeting options and algorithms and best practices for AMS, Facebook, and BookBub ads. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
Sound & Vision was so revered that Apple brought its first iPod to its offices by hand. It’s now a victim of the industry it coveredSound & Vision once commanded respect. Sony, Netflix, even 60 Minutes all visited the magazine’s 45th floor offices north of Times Square. Apple... Continue reading at The Guardian
[ The Guardian | 2024-08-21 13:30:07 UTC ]
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Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Poor result weighed down by lower print and digital advertising at News Corp Australia, a division that includes flagship newspaper The AustralianRupert Murdoch’s News Corporation has recorded a steep 75% drop in full-year profit but sees opportunities ahead as it expands the use of cost-saving... Continue reading at The Guardian
[ The Guardian | 2023-08-11 00:14:07 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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In this panel—scheduled for May 24, 1–2 p.m. ET; moderated by Ed Nawotka, PW’s bookselling and international editor; and presented by the Sheikh Zayed Book Award—Tahera Qutbuddin, a professor of Arabic literature at the University of Chicago; Michael Cooperson, an American author, translator,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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In this panel—scheduled for May 26, 2–3 p.m. ET, and moderated by Heidi MacDonald, editor-in-chief of the comics news site The Beat—Tom Angleberger, Mark Leiknes, and Jonathan Schnapp discuss their latest books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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In this panel—scheduled for May 24, 4–5 p.m. ET, and moderated by comics journalist Bridid Alverson—Joris Bas Backer, Branden Boyer-White and Shannon Watters, Mickey George, and Roye Okupe discuss their latest books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Amazon is planning a global recruitment drive to hire 55,000 staff, including 2,500 in the UK, to accommodate the demand for online retail and digital advertising. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 19:48:27 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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In this panel—scheduled for May 27 from 12:45-1:30 p.m. ET— Sharon M. Draper, Kim Dwinell, Gayle Forman, and BonHyung Jeong discuss their latest books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
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In this panel—scheduled for May 27 from 11:45 a.m.–12:30 p.m. ET— Ryan T. Higgins, Pat Zietlow Miller, Nabela Noor, and Andrea Davis Pinkney and Brian Pinkney discuss their latest books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
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In this panel—scheduled for May 25 from 3:45-4:30 p.m. ET and moderated by Calvin Reid, senior news editor at 'Publishers Weekly'—Andrew Aydin, Ed Brubaker, Roye Okupe, and Brandon Sanderson discuss their latest books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
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In this panel—scheduled for May 27 from 4:15–5 p.m. ET—Dhonielle Clayton, Crystal Marie Fleming, Makiia Lucier, and Shanna Miles discuss their latest books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Small publishers overly reliant on Google and digital advertising are likely to feel the pain if copyright reform changes go through. The post In EU copyright battle, Google challenges the will of regulators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-11 00:00:00 UTC ]
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The company will continue to publish more than 200 titles but the deal has been criticised by its largest shareholder and the NUJScores of local newspapers as well as titles including the i, the Yorkshire Post and the Scotsman, will continue to publish after its troubled owner agreed a deal to... Continue reading at The Guardian
[ The Guardian | 2018-11-17 00:00:00 UTC ]
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