Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated guaranteed and maybe even ad reinsertion. Ad sales professionals at The Economist and Turner weigh in on good programmatic practices and how it can help to experiment. – Sponsored by Ooyala The post The new programmatic arsenal: How Turner, The Economist are beefing up their approach appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-28 00:00:00 UTC ]
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TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click "Add Link" and select "Book" prior to posting their video, at which point any Penguin... Continue reading at AdWeek
[ AdWeek | 2022-09-20 19:30:00 UTC ]
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As the government's case against Penguin Random House's acquisition of Simon & Schuster winds down, Macmillan CEO Don Weisberg and government economist Nicholas Hill laid out reasons why they are concerned about the impact of the proposed merger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-09 04:00:00 UTC ]
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'Pooling our energies even more to focus on audio,' Bookwire announces a restructured unit for audiobooks and podcasting. The post Germany’s Bookwire Reorganizes Its Audiobook Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-08 14:22:34 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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The scholarly publishing company Springer Nature presents several events in environmentally relevant work at Hay. The post Springer Nature Beefs Up Its Hay Festival Programming Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-12 21:10:53 UTC ]
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Bestselling children’s book author Matthew Paul Turner, who came out as gay in 2020, is emphasizing inclusivity and self-acceptance in his new title, ‘I Am God’s Dream,’ which he calls his favorite book yet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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In this memoir of his early career, Amartya Sen emphasizes the rewards of an open-minded approach to the world. Continue reading at The Washington Post
[ The Washington Post | 2022-02-04 13:00:36 UTC ]
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Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new... Continue reading at AdWeek
[ AdWeek | 2022-01-13 15:27:57 UTC ]
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Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:27:21 UTC ]
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Hodder & Stoughton has signed up the award-winning The Queen’s Thief series from author Megan Whalen Turner and will publish new paperback editions of the series in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 07:14:44 UTC ]
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On Sunday night, both the 2020 and 2021 winners of the Dayton Literary Peace Prize accepted their awards in an in-person ceremony—including Chanel Miller, who won the 2020 Prize for nonfiction for her memoir Know My Name. Dayton, Ohio is the hometown of Brock Turner, who was convicted of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-19 18:22:33 UTC ]
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In “I Love You But I’ve Chosen Darkness,” a conflicted new mother abandons her child and husband. Continue reading at The Washington Post
[ The Washington Post | 2021-10-26 14:39:00 UTC ]
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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Blink will publish The Book of Fred by presenter and former cricketer Andrew "Freddie" Flintoff. Continue reading at The Bookseller
[ The Bookseller | 2021-06-26 21:24:35 UTC ]
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With print-on-demand technology, environmentally friendly inks, sustainable paper choices, and a global reach, HP is looking to help publishers lower their carbon footprints. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
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Arsenal Pulp Press is an indie publisher that focuses on queer and BIPOC books. Here are 14 titles to get you started reading their backlog! Continue reading at Book Riot
[ Book Riot | 2021-04-02 10:34:00 UTC ]
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Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new... Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 00:04:53 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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