Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: Digital Publishing... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
News tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing

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Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Focus on the customer to grow audiences, Shurin urges

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[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Fastest-Growing Companies 2020: #18 Audience Synergy LLC

Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal

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Guadalajara Book Fair Continues to Grow in Importance

The largest book event for publishers and authors in the Spanish-speaking world is burgeoning in size and value year after year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-06 05:00:00 UTC ]
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Chinese buyer of British Steel looks to grow abroad

Purchase of British Steel gives privately owned Chinese steelmaker Jingye chance to grow outside home market dominated by giant state-owned mills Continue reading at ABC News

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A thrifty marketer’s guide to some of TV’s most overlooked audiences

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Deadline approaching for Spring Buyer's Guides submissions

The deadline for publishers to submit free listings for the Spring Buyer’s Guides is this Friday 2nd November. Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek

[ AdWeek | 2018-09-20 00:00:00 UTC ]
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Deadline approaching for Autumn Buyer's Guides submissions

Friday 18th May is the deadline for publishers to submit free listings in the Autumn Buyer’s Guides, which feature new titles being published between August 2018 and January 2019. Continue reading at The Bookseller

[ The Bookseller | 2018-05-14 00:00:00 UTC ]
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Open Data use growing among researchers, finds Figshare

A survey conducted by Digital Science's data management company Figshare has found "strong signals that open data is becoming more embedded" with researchers. Continue reading at The Bookseller

[ The Bookseller | 2017-10-23 00:00:00 UTC ]
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‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks

Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-02 00:00:00 UTC ]
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Autumn Buyer’s Guides 2017—open for submissions

Submissions for the autumn 2017 editions of The Bookseller Buyer's Guide and Children's Buyer's Guide are now open. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Survival Guide 2017: Get Raw Data, Not a Raw Deal

Ad Age's Survival Guide maps the changes and challenges in the year ahead, from new ad-tech wars to shifting policies in Washington, D.C.As digital marketers confronted rampant problems with online metrics last year, they were especially jolted by Facebook, which revealed in a series of... Continue reading at Advertising Age

[ Advertising Age | 2017-01-09 00:00:00 UTC ]
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4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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ACLU: Police use Twitter, Facebook data to track protesters

According to an ACLU blog post published on Tuesday, law enforcement officials implemented a far-reaching surveillance program to track protesters in both Ferguson, MO and Baltimore, MD during their recent uprisings and relied on special feeds of use... Continue reading at Engadget

[ Engadget | 2016-10-11 00:00:00 UTC ]
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Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
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Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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Sales Grow for No Starch Press’ STM ‘Manga Guides’

Produced in the form of Japanese comics, the guides appeal to students and teachers looking for a novel approach to learning science, technology and math. Continue reading at Publishers Weekly

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The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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