Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at 'Digiday'
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Ryall, who left IDW earlier this year, has been named president, publisher, and chief creative officer of the comics and graphic novel publisher. Former IDW president and publisher Greg Goldstein is stepping down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-11 00:00:00 UTC ]
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Carole Tonkinson blogs on the powerful role publishers have in raising the profile of mental health issues, fighting stigma and helping people find support. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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Digiday surveyed European publisher executives and found that less than one-third believe international expansion isn't an important business strategy. The post Digiday Research: Half of European publishers believe international expansion is important appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-30 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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Nine publishers and industry partners tell us how they plan to get the job done. The post Focused on the Road Ahead, Here’s Where Publishers Will Be Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-03 00:00:00 UTC ]
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TK publishers tell us where they'll focus their initiatives in the year ahead, and the investments that will be needed to support them. The post Trend-Spotting: Where Publishers Will Prioritize Their Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-29 00:00:00 UTC ]
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In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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Rachel Cusk is returning to Faber & Faber to publish the third in her trilogy of novels about divorced creative writing teacher Faye. Continue reading at The Bookseller
[ The Bookseller | 2017-12-13 00:00:00 UTC ]
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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'It would make larger parts of the research cycle open to self-correction,' says the Digital Science report's author, but so might 'a less drastic change.' The post Digital Science Scholarly Publishing Blockchain Report: ‘Important To Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-28 00:00:00 UTC ]
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European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-10 00:00:00 UTC ]
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The Building Inclusivity in Publishing conference, run by the London Book Fair and the Publishers Association, will return for a second year on 13th November 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-09-15 00:00:00 UTC ]
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To 'explore new uncharted waters,' China South Publishing takes a stake in Frankfurt Book Fair's global rights and license trading platform, IPR License. The post Multimedia Giant China South Publishing Invests in IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-15 00:00:00 UTC ]
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American novelist Richard Powers is publishing a new novel, The Overstory, with William Heinemann. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Former Hot Key Books editorial and digital director Sara O’Connor is to join Bibliocloud. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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A contingent of 31 American publishers have traveled to Havana as part of the U.S. Publishing Mission to Cuba. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-13 00:00:00 UTC ]
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After a very public falling out with America's Test Kitchen, Kimball is back with a new multimedia brand that will begin publishing cookbooks this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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