Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups

Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by GumGum The post Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-07-13 00:00:00 UTC ]
News tagged with: #premium video #hollywood reporter #established brands #sponsored content

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Video Briefing: Snapchat cozies up to more publishers for video shows

Disillusioned by Facebook, publishers are eager to do more on Snapchat -- particularly with video shows. The post Video Briefing: Snapchat cozies up to more publishers for video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat -- #video shows #video briefing


Amazon Charts: Keyes' Grown Ups takes the top spot

Marian Keyes' Grown Ups (Penguin) has leapfrogged Fiona Valpy's The Dressmaker's Gift (Lake Union) to claim the Amazon Charts' Most-Sold: Fiction top 20, in its second week in the chart.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 02:02:25 UTC ]
More news stories like this | News stories tagged with: #amazon charts #marian keyes


Marian Keyes' Grown Ups reaches number one in five countries

Marian Keyes' latest novel Grown Ups (Michael Joseph) has reached number one in the fiction charts in five countries this week – a first for the bestselling author. Continue reading at The Bookseller

[ The Bookseller | 2020-02-13 19:00:47 UTC ]
More news stories like this | News stories tagged with: #bestselling author #fiction charts #reached number #marian keyes


Selling to the Grown-Ups (shelftalker)

Adding an adult section to a children’s bookstore has been a profitable investment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 12:00:09 UTC ]
More news stories like this | News stories tagged with: #bookstore


Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
More news stories like this | News stories tagged with: #hearst #buy ads #brand safety #digital platforms #cond nast


Atlantic bags debut author's 'twisted Malory Towers for grown-ups'

Atlantic Books imprint Corvus has acquired a debut upmarket mystery set in an elite Catholic boarding school for girls in the 1990s. Continue reading at The Bookseller

[ The Bookseller | 2018-12-22 00:00:00 UTC ]
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Viral publisher First Media joins Snapchat with repurposed Facebook video

First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive content #viral publisher


Sweet, Hearst's Snapchat media property, pivots to video

Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age

[ Advertising Age | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve decided #media property


Seven Dials to publish Famous Five recipes for grown-ups

Seven Dials is publishing an official Famous Five-inspired recipe book for grown-ups for the Christmas market. Continue reading at The Bookseller

[ The Bookseller | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas market


Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much

Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #video distribution


Snapchat Plans to Implant Its Video Stories Everywhere Online

Snapchat is looking to get more viewers on its videos by letting publishers post them outside the app.The "Stories Everywhere" video product currently in developmentfirst reported by Cheddar on Wednesdaywould be a way for the company to break out of its insular world and impact the larger... Continue reading at Advertising Age

[ Advertising Age | 2017-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple people #24-hour period #snapchat plans #snapchat stories


Podcast: LittleThings’ Gretchen Tibbits on distributed publishing, skipping Snapchat and Facebook Live

On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday

[ Digiday | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #facebook live #post podcast


The Essex Serpent and Enid Blyton for Grown Ups among PPC winners

Campaigns for The Essex Serpent (Serpent’s Tail), When Breath Becomes Air (Vintage) and the Enid Blyton for Grown Ups series (Quercus) have been judged some of the best of 2016 at the Publishers Publicity Circle (PPC) annual awards dinner last night (13th February), recognising the publicists... Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grown ups #enid blyton #essex serpent


Fresh batch of Enid Blyton for Grown Ups to be released

Quercus is releasing a new tranche of titles in the Enid Blyton for Grown Ups series from Bruno Vincent to help readers celebrate Mother's Day, Father's Day and get "beach body ready" for the summer holidays. Continue reading at The Bookseller

[ The Bookseller | 2017-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grown ups #enid blyton #fresh batch


Snapchat Is Now Pitching Brands on Sequential Video Ads

Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek

[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makes sense #real estate #horizon media #business development


Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age

[ Advertising Age | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators #select publishers #ad format


Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viral hits #great success #facebook video


Nine new Ladybird Books for Grown-Ups coming this autumn

Penguin Random House will release nine new titles in its Ladybird Books for Grown-Ups series for this autumn, including How it Works: The Student and The Ladybird Book of the Meeting. Continue reading at The Bookseller

[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grown-ups series #ladybird books


Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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