How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]

Other news stories related to: "How Billboard and The Hollywood Reporter use paid traffic to win the audience race"

After layoffs and an AI scandal, CNET's staff is unionizing

CNET, the venerable tech site which began publication nearly 30 years ago, has become the latest digital media company whose staff have chosen to band together and demand more. The CNET Media Worker's Union (CMWU) today sent a letter to Red Ventures, the private equity concern which purchased... Continue reading at Engadget

[ Engadget | 2023-05-16 16:13:18 UTC ]
More news stories like this

Harry Potter TV series announced, with JK Rowling executive-producing

Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian

[ The Guardian | 2023-04-12 19:48:47 UTC ]
More news stories like this

Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this

Marvel sues to retain control of Avengers characters

The comics giant has issued lawsuits in a bid to hold on to the copyright of heroes including Spider-Man and Iron ManMarvel has filed a series of lawsuits in a bid to retain full control of characters including Spider-Man and Iron Man.The complaints, which were obtained by the Hollywood... Continue reading at The Guardian

[ The Guardian | 2021-09-27 14:40:42 UTC ]
More news stories like this

Why Climate Coverage Is Good Business at The Financial Times

The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan... Continue reading at AdWeek

[ AdWeek | 2021-01-28 05:35:00 UTC ]
More news stories like this

Biden wins, but Trump—and division—aren’t going away

CNN’s election-count coverage ended as it began: with Wolf Blitzer all excited. “After four long, tense days, we’ve reached a historic moment in this election,” he said. “We can now project the winner of the presidential race.” One thrumming musical interlude later, the network reported that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-09 12:59:12 UTC ]
More news stories like this

EIC’s at Bon Appétit and Refinery29 Resign Amid Criticism

[caption id="attachment_181520" align="alignright" width="171"] Adam Rapoport[/caption] Adam Rapoport, editor-in-chief at Bon Appétit since 2010, is stepping down from that role after a photo of him in an offensive Halloween costume resurfaced online Monday amid allegations from current and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-09 15:00:08 UTC ]
More news stories like this

Refinery29 EIC Steps Down After Former Staffers Allege “Toxic” Culture

[caption id="attachment_103803" align="alignright" width="164"] Christene Barberich[/caption] Refinery29 co-founder Christene Barberich is stepping down from her role as global editor-in-chief of the 15 year-old women's lifestyle site to make way for a replacement, she revealed on Instagram... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-08 17:01:08 UTC ]
More news stories like this

Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
More news stories like this

Neil Gaiman’s ‘Sandman’ reportedly headed to the small screen

Author Neil Gaiman's beloved comic book series "The Sandman" is headed to the small screen. Warner Bros. TV is set to produce a live-action series for Netflix based on Gaiman's influential comic books, according to unnamed sources cited by the Hollywood Reporter, who describe it as the most... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-01 20:05:00 UTC ]
More news stories like this

Hillary and Chelsea Clinton to form film and TV production company

The mother-daughter pair follow the Obamas into content creation, focusing on stories about womenHillary and Chelsea Clinton are to form a film and TV company to produce female-centric content. Bloomberg and the Hollywood Reporter have confirmed that the pair are in talks with studios about “a... Continue reading at The Guardian

[ The Guardian | 2019-05-31 11:14:17 UTC ]
More news stories like this

An A-to-Z List of All of the Magazines Available on Apple News+

Below is a full list of every magazine currently available on Apple News+, sorted alphabetically. For a list broken out by category, click here. 220 Triathlon 3D Artist 3D World ABC Soaps in Depth Adweek Afar Airbnb All About History All About Space Allrecipes Allure Alta American History Animal... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
More news stories like this

Vice cuts 10 percent of its workers following tough year

Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at Advertising Age

[ Advertising Age | 2019-02-02 00:00:00 UTC ]
More news stories like this

Publishers on the Rebound: Alternative Channels Show Life After Facebook

The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
More news stories like this

Why Attributing Black Achievement to a “Wakanda Effect” Isn’t Helpful

If you take a quick glance across the magazine rack this month, expect to be greeted by an unprecedented wave of black cover stars. From Glamour to Vogue to Marie Claire, black women are currently providing a welcome respite from the lily-white stars that usually front a depressing 67 percent of... Continue reading at Slate

[ Slate | 2018-08-11 00:00:00 UTC ]
More news stories like this

Will Facebook and Google really help drive subscriptions?

Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-05 00:00:00 UTC ]
More news stories like this

EU Publishers: Clean up your cookies or get burned by GDPR

The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if... Continue reading at Digiday

[ Digiday | 2017-07-20 00:00:00 UTC ]
More news stories like this

Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups

Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at Digiday

[ Digiday | 2017-07-13 00:00:00 UTC ]
More news stories like this

Podcast: LittleThings’ Gretchen Tibbits on distributed publishing, skipping Snapchat and Facebook Live

On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday

[ Digiday | 2017-06-14 00:00:00 UTC ]
More news stories like this