How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #hollywood reporter #drive subscriptions


Prometheus’ Billboard and The Hollywood Reporter Sign On with AP

The Hollywood Reporter and Billboard magazines, two Prometheus Global Media titles, signed on for content distribution through the Associated Press today. The content will be made available on the AP beginning this month. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content distribution #hollywood reporter


Walter R. Mears, Pulitzer-winning reporter featured in classic book on campaign journalists, dies at 87

He was featured in Timothy Crouse's "The Boys on the Bus," about the 1972 presidential campaign, then won a Pulitzer in 1977. Continue reading at The Washington Post

[ The Washington Post | 2022-03-06 00:22:57 UTC ]
More news stories like this | News stories tagged with: #classic book


How Charles Yu fights anti-Asian hate and Hollywood stereotypes in his award-winning novel

Charles Yu, the National Book Award-winning author of 'Interior Chinatown,' joins the L.A. Times Book Club in a chat with film critic Justin Chang. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-19 14:00:51 UTC ]
More news stories like this | News stories tagged with: #charles yu #interior chinatown #times book #award-winning author


Los Angeles Times wins Pulitzer Prize for investigative reporting with USC gynecologist series

The Los Angeles Times won the Pulitzer Prize for investigative reporting Monday for its series of stories that exposed a USC gynecologist accused of sexually abusing hundreds of students during three decades at a campus clinic. Three investigative reporters with The Times — Harriet Ryan, Matt... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investigative reporting #pulitzer prize


The pivot from traffic to audience: How early adopters lead change

Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday

[ Digiday | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #user engagement #forcing publishers


Facebook paid teens to disclose their online activity in research app, report says

For years, Facebook has been paying some users $20 per month to install a research app on their phones that can collect intimate information about their online behavior and communications, according to a report published Tuesday by TechCrunch. Since 2016, users ages 13 to 35 could exchange their... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online activity #research app


News Corp worldwide reports $1.4bn net loss, but paid subscriptions rise

Chief executive Robert Thomson highlights growth at UK mastheads Times and Sunday Times, and Australian digital subscriptions rise 12%Rupert Murdoch’s News Corp has shrugged off its latest annual loss with an upbeat assessment of its digital news and real estate assets.The worldwide publishing... Continue reading at The Guardian

[ The Guardian | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday times #digital news #net loss


Hollywood is adding jobs as TV and digital content surges, MPAA report says

Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA ​said that jobs... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #small businesses #digital content #published monday


More, More, More: Winning the Race to Make Enough Content

Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and... Continue reading at Advertising Age

[ Advertising Age | 2017-08-15 00:00:00 UTC ]
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Facebook always wins: Data shows publishers are buying far more Facebook traffic

Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook traffic #post facebook


Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs

From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience engagement #reading promotion #wide array #porter anderson #editor-in-chief @porter_anderson


Blink wins race for Button's first full memoir

Blink Publishing has signed the first full autobiography from British racing driver Jenson Button. Continue reading at The Bookseller

[ The Bookseller | 2017-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blink publishing


Facebook blocks Pulitzer-winning reporter over Malta government exposé

Temporary censorship of Matthew Caruana Galizia – who worked on the Panama Papers – raises concern over Facebook’s power to shape the newsFacebook has censored a Pulitzer prize-winning journalist for publishing a series of posts alleging corruption by the prime minister of Malta and his... Continue reading at The Guardian

[ The Guardian | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panama papers #prime minister #community standards #evidence shows


Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital traffic #distributing content #internet giants #growing frustration


Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #international editions


Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #digital content #trade group #user experience #growing audience #jason kint


Bloomberg, Fortune, Money, and The Hollywood Reporter Among Loeb Award Finalists

Two separate Bloomberg magazine titles earn finalist nods for the 2016 awards honoring the best in business and financial journalism. The post Bloomberg, Fortune, Money, and The Hollywood Reporter Among Loeb Award Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bloomberg #hollywood reporter


Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience

Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social audience #social channels #distributed platforms #google amp #sponsored content


Joseph Goebbels' family win legal battle to be paid royalties for diary extracts

Random House Germany had argued against paying to publish Nazi propaganda minister’s diaries in new biography on moral groundsDescendents of Joseph Goebbels, Adolph Hitler’s propaganda minister, are to be paid royalties for extracts from his diaries published in a new biography, following a... Continue reading at The Guardian

[ The Guardian | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joseph goebbels #adolph hitler #propaganda minister #copyright laws #moral grounds