How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How core audiences became the Holy Grail of publishing appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]

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The UK’s Dan Conway: Election Platforms and Publishing

The UK's Publishers Association sees positive signals for publishing in political parties' platforms on AI and more for upcoming elections. The post The UK’s Dan Conway: Election Platforms and Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-11 21:47:11 UTC ]
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Rights Edition Interview: Agent Urpu Strellman, Back to Publishing

With Helsinki Literary Agency selling up to 150 books yearly, its former CEO, Urpu Strellman, heads for her publishing roots at Art House. The post Rights Edition Interview: Agent Urpu Strellman, Back to Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-07 17:49:17 UTC ]
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After layoffs and an AI scandal, CNET's staff is unionizing

CNET, the venerable tech site which began publication nearly 30 years ago, has become the latest digital media company whose staff have chosen to band together and demand more. The CNET Media Worker's Union (CMWU) today sent a letter to Red Ventures, the private equity concern which purchased... Continue reading at Engadget

[ Engadget | 2023-05-16 16:13:18 UTC ]
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Harry Potter TV series announced, with JK Rowling executive-producing

Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian

[ The Guardian | 2023-04-12 19:48:47 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Richard Charkin: ‘Vestigial Organs’ in Medicine and Publishing

Drawing on his medical-student days, Richard Charkin examines some of the ‘vestigial’ traditions in international book publishing. By Richard Charkin | @RCharkin ‘Because We’ve Always Done It That Way’ nyone of my generation from a recently naturalized family such as mine–who showed any talent... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-21 17:15:59 UTC ]
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Hitting the Books: Amiga and the birth of 256-color gaming

With modern consoles offering gamers graphics so photorealistic that they blur the line between CGI and reality, it's easy forget just how cartoonishly blocky they were in the 8-bit era. In his new book, Creating Q*Bert and Other Classic Arcade Games, legendary game designer and programmer... Continue reading at Engadget

[ Engadget | 2021-12-25 16:30:11 UTC ]
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At Sharjah: IPA President Bodour Al Qasimi on Diversity in Publishing

'Sometimes we can become prisoners of our preconceptions,' the International Publishers Association's Bodour Al Qasimi tells colleagues in Sharjah. The post At Sharjah: IPA President Bodour Al Qasimi on Diversity in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-02 02:24:56 UTC ]
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Karine Pansa: IPA’s Vice-President On Frankfurt’s Role in Publishing

‘The main reason I'm here is to support the fair,’ says Brazilian children's book publisher and IPA vice-president Karine Pansa. The post Karine Pansa: IPA’s Vice-President On Frankfurt’s Role in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-22 02:27:54 UTC ]
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Marvel sues to retain control of Avengers characters

The comics giant has issued lawsuits in a bid to hold on to the copyright of heroes including Spider-Man and Iron ManMarvel has filed a series of lawsuits in a bid to retain full control of characters including Spider-Man and Iron Man.The complaints, which were obtained by the Hollywood... Continue reading at The Guardian

[ The Guardian | 2021-09-27 14:40:42 UTC ]
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Why Climate Coverage Is Good Business at The Financial Times

The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan... Continue reading at AdWeek

[ AdWeek | 2021-01-28 05:35:00 UTC ]
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Biden wins, but Trump—and division—aren’t going away

CNN’s election-count coverage ended as it began: with Wolf Blitzer all excited. “After four long, tense days, we’ve reached a historic moment in this election,” he said. “We can now project the winner of the presidential race.” One thrumming musical interlude later, the network reported that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-09 12:59:12 UTC ]
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Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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EIC’s at Bon Appétit and Refinery29 Resign Amid Criticism

[caption id="attachment_181520" align="alignright" width="171"] Adam Rapoport[/caption] Adam Rapoport, editor-in-chief at Bon Appétit since 2010, is stepping down from that role after a photo of him in an offensive Halloween costume resurfaced online Monday amid allegations from current and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-09 15:00:08 UTC ]
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Refinery29 EIC Steps Down After Former Staffers Allege “Toxic” Culture

[caption id="attachment_103803" align="alignright" width="164"] Christene Barberich[/caption] Refinery29 co-founder Christene Barberich is stepping down from her role as global editor-in-chief of the 15 year-old women's lifestyle site to make way for a replacement, she revealed on Instagram... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-08 17:01:08 UTC ]
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First Quarter Industry Report: The Coronavirus Hits China’s Publishing

A first assessment of the Chinese market, January to March, shows physical bookstore sales plunging 60+ percent, printing stalled, supply chain disrupted. The post First Quarter Industry Report: The Coronavirus Hits China’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-05 03:15:53 UTC ]
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Editor & Publisher Magazine Sold to Digital Media Consultant

A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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Neil Gaiman’s ‘Sandman’ reportedly headed to the small screen

Author Neil Gaiman's beloved comic book series "The Sandman" is headed to the small screen. Warner Bros. TV is set to produce a live-action series for Netflix based on Gaiman's influential comic books, according to unnamed sources cited by the Hollywood Reporter, who describe it as the most... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-01 20:05:00 UTC ]
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Hillary and Chelsea Clinton to form film and TV production company

The mother-daughter pair follow the Obamas into content creation, focusing on stories about womenHillary and Chelsea Clinton are to form a film and TV company to produce female-centric content. Bloomberg and the Hollywood Reporter have confirmed that the pair are in talks with studios about “a... Continue reading at The Guardian

[ The Guardian | 2019-05-31 11:14:17 UTC ]
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