Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then optimize based on user cues. That’s why you need a good strategy—and solid tools—to hold your multichannel messaging program. Gearing up for Admonsters' (Folio:'s sister brand) upcoming webinar with Powerinbox—Multichannel Messaging Made Easy, where we’ll dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life—we caught up with Powerinbox CEO, Jeff Kupietzky to talk about why marketers and publishers struggle with messaging and why they need a platform that targets users with personalized messaging across their preferred channels at the right time. Admonsters: Where do you see your clients struggling the most when it comes to their messaging? Jeff Kupietzky: Publishers are struggling to reach the right person on the right platform with the right message at the right time. There are a lot of options out there for push, email and social engagement, but they’re all siloed and fragmented. Content that works to engage a subscriber on one channel may not work on another, even for the same subscriber—it’s all very nuanced in terms of how people want to receive what content. Getting that right is very tough, and publishers... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
News tagged with: #solid tools— #ll dive #key elements #jeff kupietzky #targets users #social engagement #automation reducing #good job #holy grail #biggest obstacle #shrinking budgets #alienating audiences #intelligent algorithm #target users #free webinar

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