There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then optimize based on user cues. That’s why you need a good strategy—and solid tools—to hold your multichannel messaging program. Gearing up for Admonsters' (Folio:'s sister brand) upcoming webinar with Powerinbox—Multichannel Messaging Made Easy, where we’ll dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life—we caught up with Powerinbox CEO, Jeff Kupietzky to talk about why marketers and publishers struggle with messaging and why they need a platform that targets users with personalized messaging across their preferred channels at the right time. Admonsters: Where do you see your clients struggling the most when it comes to their messaging? Jeff Kupietzky: Publishers are struggling to reach the right person on the right platform with the right message at the right time. There are a lot of options out there for push, email and social engagement, but they’re all siloed and fragmented. Content that works to engage a subscriber on one channel may not work on another, even for the same subscriber—it’s all very nuanced in terms of how people want to receive what content. Getting that right is very tough, and publishers... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
We're getting close to the start of Prime Big Deal Days, Amazon's second site-wide sale of 2023. While the October Prime sale doesn't officially happen until October 10 and 11, there are already plenty of early deals to be found. For some of them, you'll need to have a... Continue reading at Engadget
[ Engadget | 2023-10-06 15:39:24 UTC ]
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Amazon's second Prime-related event for 2023 is officially called Prime Big Deal Days and will happen October 10 and 11. This is the second year in a row for a fall-based, site-wide Amazon sale and we're already seeing discounts pop up. You'll need a Prime membership to... Continue reading at Engadget
[ Engadget | 2023-10-02 17:30:05 UTC ]
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In today's German and international news conferences, key elements of Frankfurt Book Fair were spotlighted by organizers. The post Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-08 20:35:29 UTC ]
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Apple just marked the end to one of the most important product lines in its history. The company has discontinued the iPod touch, which will only be available in stores "while supplies last." Not surprisingly, the company maintained that the "spirit of iPod" continues in other products,... Continue reading at Engadget
[ Engadget | 2022-05-10 16:14:33 UTC ]
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Interviews Weina Dai Randel burst onto the literary scene a number of years ago with her duology about Empress Wu Zetian, China’s first woman leader. After winning the prestigious Rita Award in 2017 and seeing her novels translated into seven... Continue reading at World Literature Today
[ World Literature Today | 2022-01-20 14:33:49 UTC ]
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With modern consoles offering gamers graphics so photorealistic that they blur the line between CGI and reality, it's easy forget just how cartoonishly blocky they were in the 8-bit era. In his new book, Creating Q*Bert and Other Classic Arcade Games, legendary game designer and programmer... Continue reading at Engadget
[ Engadget | 2021-12-25 16:30:11 UTC ]
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As it is award season, I wanted to write a piece about celebrating your wins and being proud of yourself – but every time I sat down to do so I ended up deleting what I had written and staring at a blank page. Imposter syndrome can strike at any point, and it’s effects can be crippling.... Continue reading at The Bookseller
[ The Bookseller | 2021-05-22 11:56:04 UTC ]
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There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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Science fiction often provides a valuable roadmap for thinking about the future. In the case of “Legend of Sumeria,” the future has arrived. Back in 2011, the analyst Peter Sondergaard famously told the business world, “Information is the oil of the 21st century, and analytics is the combustion... Continue reading at Fast Company
[ Fast Company | 2019-05-18 09:24:59 UTC ]
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Increasing the number of children and families who enjoy reading is the Holy Grail for BookTrust and the book trade. New research shines a light on why children read (and why others don’t read), and the findings could be transformative, says Diana Gerald. Continue reading at The Bookseller
[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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The Leadership Journey will help you master the essential skill set of the truly effective leader. This eBook from Wiley brings world-renown people and talent development expertise to bear in a discussion about 'good' versus 'great' leadership, sharing the 'secret sauce' of successful... Continue reading at Betanews
[ Betanews | 2017-08-08 00:00:00 UTC ]
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For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-27 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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A revitalised bricks and mortar offer, new routes to readers and healthy exports are among the key elements that combined to create “a new landscape” for the trade in 2015, with publishers saying last year’s market growth is sustainable—despite a drop in digital sales. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Captain Obvious doesn't like Twitter telling him he's not real. Even though, you know, he's technically not. Like many avid Twitterers, he's on a quest to be verified by the network. But Twitter is not yet budging, despite the character's months of campaigning. Twitter certainly doesn't seem... Continue reading at AdWeek
[ AdWeek | 2015-10-02 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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The e-commerce site is 20 years old this week. So what influence has it really had on the retail and internet industries?It was originally billed as “Earth’s Biggest Bookstore” and featured over one million titles. Twenty years later it boasts over 270m active accounts and claims to have more... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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The U.K. lifestyle publisher talked to us about coloring books for adults, when the paleo diet will have its moment across the pond and what she believes is the 'holy grail' of self-help books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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