Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it's apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.But taking dollars away from magazines, for example, and putting them on Facebook, simply isn't going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can't seem to find the holy grail of effective marketing anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
News tagged with: #search engines #disappointing results #things digital #simply isn #holy grail

Other news stories related to: "Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share"

Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Barnes & Noble Undergoes a Back-to-Basics Redesign

As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. Continue reading at The New York Times

[ The New York Times | 2023-10-17 15:29:03 UTC ]
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We Go Way Back: 25 of the Best Historical Fiction Books of the Past 10 Years

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[ Book Riot | 2023-02-21 11:34:00 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

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[ Digiday | 2022-11-22 05:01:00 UTC ]
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DOJ v. PRH: Challenges over Bid Competition, Market Share

As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Our attention spans are suffering. Maybe there’s a way to get them back.

Johann Hari's "Stolen Focus" examines how technology robs us of our attention, and how to get it back. Continue reading at The Washington Post

[ The Washington Post | 2022-01-22 12:00:15 UTC ]
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Bodley Head wins six-way auction for historian Stanmore's debut on practical magic

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[ The Bookseller | 2021-11-09 12:33:10 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

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[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Hamnet heads back to top spot as print market jumps by a third

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[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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Cornerstone wins five-way auction for Nike marketer's guide to creativity

Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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How Indie Bookstores Fought Their Way Back

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[ Book Riot | 2020-04-27 10:34:51 UTC ]
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Audio market set to grow as research backs Audible’s captions

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[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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3 Publishers Share a Page From Their Experiential Marketing Playbooks

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[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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Cressida Cowell backs call to share a story for World Book Day

Author Cressida Cowell is backing Book Aid International calls for schools to share a story and change a life on World Book Day. Continue reading at The Bookseller

[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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An NFL-backed data firm is launching a sports-gambling marketing company

Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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PTC Influencer Marketing Breakfast: Sharing Valuable Experience

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[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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Facebook shares fall as FTC confirms it is investigating the company's privacy practices

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[ Los Angeles Times | 2018-03-27 00:00:00 UTC ]
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Is May’s press inquiry just a way of putting Leveson 2 on the back burner? | Roy Greenslade

I hope the PM is sincere in her desire to save journalism for the public good. But so much depends on the scope of the reviewThe prime minister’s decision to hold an inquiry into “the sustainability of Britain’s printed press” received little more than a cautious welcome from newspaper... Continue reading at The Guardian

[ The Guardian | 2018-02-07 00:00:00 UTC ]
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