The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
With modern consoles offering gamers graphics so photorealistic that they blur the line between CGI and reality, it's easy forget just how cartoonishly blocky they were in the 8-bit era. In his new book, Creating Q*Bert and Other Classic Arcade Games, legendary game designer and programmer... Continue reading at Engadget
[ Engadget | 2021-12-25 16:30:11 UTC ]
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I’ve never read the ending of a book first, though I do have a habit of flipping to the back before I begin, turning instead to the acknowledgments page. There are stories embedded here. Acknowledgments capture the real-life intimacies of the literary world and lay bare the backdrop of the... Continue reading at Electric Literature
[ Electric Literature | 2021-07-20 11:00:00 UTC ]
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There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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Science fiction often provides a valuable roadmap for thinking about the future. In the case of “Legend of Sumeria,” the future has arrived. Back in 2011, the analyst Peter Sondergaard famously told the business world, “Information is the oil of the 21st century, and analytics is the combustion... Continue reading at Fast Company
[ Fast Company | 2019-05-18 09:24:59 UTC ]
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The winner of the 2018 Goldsmiths Prize for 'The Long Take,' Robin Robertson talks about acquiring world rights to 'Trainspotting' for Secker in 1992. The post ‘Trainspotting’ at 25: Cape’s Robin Robertson on Acquiring the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
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To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry... Continue reading at Advertising Age
[ Advertising Age | 2018-10-10 00:00:00 UTC ]
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Taking head-on the critics who say that fine television and film production is eroding publishing's storytelling imprimatur, the Publishers Association's report asserts that the best–and best-earning–productions 'begin with a book.' The post New Report: Publishers Association Says the Best of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-10 00:00:00 UTC ]
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Increasing the number of children and families who enjoy reading is the Holy Grail for BookTrust and the book trade. New research shines a light on why children read (and why others don’t read), and the findings could be transformative, says Diana Gerald. Continue reading at The Bookseller
[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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By buying Disney books, sending in reading-related photos, and reading from the Disney app, consumers can contribute to Disney Publishing's book donations to First Book. The post Disney Publishing Opens Sixth Annual Campaign for First Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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As Germany's ContentShift opens applications to startups for a second year, The Netherlands' Renew the Book concludes its second year with its award. The post Publishing Startup Notes: Germany’s ContentShift; The Netherlands’ Renew the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-31 00:00:00 UTC ]
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For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-27 00:00:00 UTC ]
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Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Even in its flatpack form, this furniture uses perspective to convey the height, width, and depth of its "assembled" shape. The post Clever Flat Furniture Folds Into Place Like a Pop-Up Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-05-26 00:00:00 UTC ]
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Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players. The post Data Encryption, Cryptography are Keys to the Future of the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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The e-commerce site is 20 years old this week. So what influence has it really had on the retail and internet industries?It was originally billed as “Earth’s Biggest Bookstore” and featured over one million titles. Twenty years later it boasts over 270m active accounts and claims to have more... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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As a literary agent, Frankfurt has been a launch pad for some of the most powerful women’s voices from around the world. This year will be no different. The post How Can Women Change the World? Book by Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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