What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]

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Custom Content Industry Experiences $12.5 Billion High in 2010

The Custom Content Council and ContentWise 11th annual content industry study, “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011,” reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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