Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
News tagged with: #content marketing #conference hears #bbc worldwide

Other news stories related to: "Marketing must be 'human' in world of 'unprecendented change', conference hears"


Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc worldwide #conference hears #content marketing


US children's market still growing, Global Kids Connect conference hears

“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York.  Continue reading at The Bookseller

[ The Bookseller | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kristen mclean


PA conference to study changing international markets

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #international markets #british council #susie nicklin #english language #export sales #international conference


'The Gulf' Is A Climate Change Novel For A Changed World

Political temperatures rise and vicious storms pound the coast in Belle Boggs' witty debut, set in Obama's America. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-30 22:02:59 UTC ]
More news stories like this | News stories tagged with: #witty debut #belle boggs #climate change


Heartland Fall Forum: Changing the World, One Book at a Time

After a day of celebration, the 250 booksellers attending Heartland Fall Forum focused on the business of bookselling, with a busy trade show followed by a day of education as veteran booksellers mixed with 114 first-time attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-10 04:00:00 UTC ]
More news stories like this |


‘From Italy to the World’: Torino’s Translation Conference at Frankfurt

Torino's international book fair presents its fourth annual conference for translators at the Frankfurt Book Fair, featuring Italian books. The post ‘From Italy to the World’: Torino’s Translation Conference at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 02:07:10 UTC ]
More news stories like this | News stories tagged with: #international book #frankfurt appeared


The Next Generation of Booksellers Is Changing the (Bookselling) World

The bookstore proprietors of today are putting inclusivity first, building communities, and opening up shop in unexpected places. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #unexpected places


The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading at AdWeek

[ AdWeek | 2024-02-26 19:00:07 UTC ]
More news stories like this | News stories tagged with: #digital media #early 2000s


How OpenAI's ChatGPT has changed the world in just a year

Over the course of two months from its debut in November 2022, ChatGPT exploded in popularity, from niche online curio to 100 million monthly active users — the fastest user base growth in the history of the Internet. In less than a year, it has earned the backing of... Continue reading at Engadget

[ Engadget | 2023-11-30 14:00:50 UTC ]
More news stories like this | News stories tagged with: #authors guild #— heck #$30 billion #$10 billion #significant impact #draft legislation #congress beginning #responsible development #upward trajectory #calendar resetting #rapid uptake #firms incorporating #revenue streams #money wrapped #prove true


How OpenAI's ChatGPT has changed the world in just a year

Over the course of two months from its debut in November 2022, ChatGPT exploded in popularity, from niche online curio to 100 million monthly active users — the fastest user base growth in the history of the Internet. In less than a year, it has earned the backing of Silicon Valley’s biggest... Continue reading at Engadget

[ Engadget | 2023-11-30 14:00:50 UTC ]
More news stories like this | News stories tagged with: #authors guild #— heck #$30 billion #$10 billion #significant impact #draft legislation #congress beginning #responsible development #upward trajectory #calendar resetting #rapid uptake #firms incorporating #revenue streams #money wrapped #prove true


Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital media #record levels #digital channels #emerging media #digital strategies


Why Travel Writing is a Form of Memoir and How Covid Has Changed How We See the World

Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Pico Iyer, the author of The Half Known Life: In Search... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-06 09:52:43 UTC ]
More news stories like this | News stories tagged with: #memoir #pico iyer #technological issues #leading thinkers #features conversations #travel writing


Virago founder Carmen Callil was a powerhouse who changed the publishing world for the better

The publisher and writer – who has died aged 84 – was a pioneering champion of female writers. Virago’s chair Lennie Goodings remembers her long-time colleague and friendMore than 40 years ago when Carmen and I were working late in the first Virago office on Wardour Street I asked her why she... Continue reading at The Guardian

[ The Guardian | 2022-10-18 15:06:43 UTC ]
More news stories like this | News stories tagged with: #publishing world #50th birthday #female writers #pioneering champion #feminist publisher


How Does Human History Blur into the Nonhuman World?

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 08:51:54 UTC ]
More news stories like this | News stories tagged with: #narrated essays #sacred connection #online publication #emergence magazine #emerging stories


If only humans could sense the world the way animals do

Book review of "An Immense World: How Animal Senses Reveal the Hidden Realms Around Us" by Ed Yong Continue reading at The Washington Post

[ The Washington Post | 2022-07-01 12:00:27 UTC ]
More news stories like this | News stories tagged with: #book review #immense world


World Book & Copyright Day: India’s Publishing Conference

The challenges of intellectual property protection in an age of digital distribution are at the heart of the Indian publishers' free program. The post World Book & Copyright Day: India’s Publishing Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-22 15:58:07 UTC ]
More news stories like this | News stories tagged with: #world book #free program #indian publishers #digital distribution #publishing conference


Georgia’s World Book Capital Program Stages Its Black Sea Conference

The inaugural Caucasus and Black Sea Basin conference was the centerpiece of the UNESCO World Book Capital closer in Tbilisi. The post Georgia’s World Book Capital Program Stages Its Black Sea Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-19 17:35:48 UTC ]
More news stories like this | News stories tagged with: #world book


In ‘Deaf Utopia,’ Nyle DiMarco Dreams of Integrating the Deaf and Hearing Worlds

“Being Deaf assigned me a battle,” said the model, producer and now writer. His memoir braids his life, his family’s legacy and the history of Deaf rights. Continue reading at The New York Times

[ The New York Times | 2022-04-19 17:05:48 UTC ]
More news stories like this | News stories tagged with: #memoir


Constituting the Human in a Dystopian World: Kazuo Ishiguro’s Klara and the Sun, by Lopamudra Basu

Book Reviews Photo by Dominik Scythe / Unsplash A new book by a Nobel laureate and Booker award-winning author always brings with it a sense of trepidation. Will the new novel live up to the already established high expectations? Klara and the... Continue reading at World Literature Today

[ World Literature Today | 2022-03-01 21:50:34 UTC ]
More news stories like this | News stories tagged with: #award-winning author #bookshop #wlt receives #emotional intelligence


H.G. Wells wanted to change the world. A new book explores the author’s outsize ambitions

Claire Tomalin’s ‘The Young H.G. Wells’ is a fascinating look at the prolific writer’s rocky beginnings and complicated personal life. Continue reading at The Washington Post

[ The Washington Post | 2021-11-03 12:00:00 UTC ]
More news stories like this | News stories tagged with: #prolific writer #claire tomalin #book explores