Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
News tagged with: #content marketing #conference hears #bbc worldwide

Other Publishing stories related to: 'Marketing must be 'human' in world of 'unprecendented change', conference hears'


Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #conference hears #bbc worldwide


US children's market still growing, Global Kids Connect conference hears

“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York.  Continue reading at The Bookseller

[ The Bookseller | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kristen mclean


PA conference to study changing international markets

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international conference #export sales #english language #susie nicklin #british council #international markets #uk publishers


'The Gulf' Is A Climate Change Novel For A Changed World

Political temperatures rise and vicious storms pound the coast in Belle Boggs' witty debut, set in Obama's America. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-30 22:02:59 UTC ]
More news stories like this | News stories tagged with: #climate change #belle boggs #witty debut


How OpenAI's ChatGPT has changed the world in just a year

Over the course of two months from its debut in November 2022, ChatGPT exploded in popularity, from niche online curio to 100 million monthly active users — the fastest user base growth in the history of the Internet. In less than a year, it has earned the backing of... Continue reading at Engadget

[ Engadget | 2023-11-30 14:00:50 UTC ]
More news stories like this | News stories tagged with: #prove true #money wrapped #revenue streams #firms incorporating #rapid uptake #calendar resetting #upward trajectory #responsible development #congress beginning #draft legislation #significant impact #$10 billion #$30 billion #— heck #authors guild


How OpenAI's ChatGPT has changed the world in just a year

Over the course of two months from its debut in November 2022, ChatGPT exploded in popularity, from niche online curio to 100 million monthly active users — the fastest user base growth in the history of the Internet. In less than a year, it has earned the backing of Silicon Valley’s biggest... Continue reading at Engadget

[ Engadget | 2023-11-30 14:00:50 UTC ]
More news stories like this | News stories tagged with: #prove true #money wrapped #revenue streams #firms incorporating #rapid uptake #calendar resetting #upward trajectory #responsible development #congress beginning #draft legislation #significant impact #$10 billion #$30 billion #— heck #authors guild


Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media


Why Travel Writing is a Form of Memoir and How Covid Has Changed How We See the World

Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Pico Iyer, the author of The Half Known Life: In Search... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-06 09:52:43 UTC ]
More news stories like this | News stories tagged with: #travel writing #features conversations #leading thinkers #technological issues #pico iyer #memoir


Virago founder Carmen Callil was a powerhouse who changed the publishing world for the better

The publisher and writer – who has died aged 84 – was a pioneering champion of female writers. Virago’s chair Lennie Goodings remembers her long-time colleague and friendMore than 40 years ago when Carmen and I were working late in the first Virago office on Wardour Street I asked her why she... Continue reading at The Guardian

[ The Guardian | 2022-10-18 15:06:43 UTC ]
More news stories like this | News stories tagged with: #feminist publisher #pioneering champion #female writers #50th birthday #publishing world


How Does Human History Blur into the Nonhuman World?

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 08:51:54 UTC ]
More news stories like this | News stories tagged with: #emerging stories #emergence magazine #online publication #sacred connection #narrated essays


If only humans could sense the world the way animals do

Book review of "An Immense World: How Animal Senses Reveal the Hidden Realms Around Us" by Ed Yong Continue reading at The Washington Post

[ The Washington Post | 2022-07-01 12:00:27 UTC ]
More news stories like this | News stories tagged with: #immense world #book review


World Book & Copyright Day: India’s Publishing Conference

The challenges of intellectual property protection in an age of digital distribution are at the heart of the Indian publishers' free program. The post World Book & Copyright Day: India’s Publishing Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-22 15:58:07 UTC ]
More news stories like this | News stories tagged with: #publishing conference #digital distribution #indian publishers #free program #world book


Georgia’s World Book Capital Program Stages Its Black Sea Conference

The inaugural Caucasus and Black Sea Basin conference was the centerpiece of the UNESCO World Book Capital closer in Tbilisi. The post Georgia’s World Book Capital Program Stages Its Black Sea Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-19 17:35:48 UTC ]
More news stories like this | News stories tagged with: #world book


In ‘Deaf Utopia,’ Nyle DiMarco Dreams of Integrating the Deaf and Hearing Worlds

“Being Deaf assigned me a battle,” said the model, producer and now writer. His memoir braids his life, his family’s legacy and the history of Deaf rights. Continue reading at The New York Times

[ The New York Times | 2022-04-19 17:05:48 UTC ]
More news stories like this | News stories tagged with: #memoir


Constituting the Human in a Dystopian World: Kazuo Ishiguro’s Klara and the Sun, by Lopamudra Basu

Book Reviews Photo by Dominik Scythe / Unsplash A new book by a Nobel laureate and Booker award-winning author always brings with it a sense of trepidation. Will the new novel live up to the already established high expectations? Klara and the... Continue reading at World Literature Today

[ World Literature Today | 2022-03-01 21:50:34 UTC ]
More news stories like this | News stories tagged with: #emotional intelligence #wlt receives #bookshop #award-winning author


H.G. Wells wanted to change the world. A new book explores the author’s outsize ambitions

Claire Tomalin’s ‘The Young H.G. Wells’ is a fascinating look at the prolific writer’s rocky beginnings and complicated personal life. Continue reading at The Washington Post

[ The Washington Post | 2021-11-03 12:00:00 UTC ]
More news stories like this | News stories tagged with: #book explores #claire tomalin #prolific writer


‘Dune’ has long divided the science fiction world. The new film won’t change that.

Frank Herbert’s magnum opus: masterful or clumsy? Denis Villeneuve’s movie continues the debate. Continue reading at The Washington Post

[ The Washington Post | 2021-10-21 13:13:42 UTC ]
More news stories like this | News stories tagged with: #frank herbert #magnum opus #denis villeneuve #science fiction


Holly Smale | 'Change happens one story at a time, reminding the world what autism is from the inside'

Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 18:27:19 UTC ]
More news stories like this | News stories tagged with: #holly smale #bestselling author


Hannah Gold | 'You can’t change the world, but you can try to influence your little corner'

"If you can give children hope and empowerment, it makes them much more inclined to do something,” says Hannah Gold. “Frightening children about climate change just makes them paralysed with fear.” Gold is speaking to me over video call from her home in Lincolnshire about her début children’s... Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 19:32:48 UTC ]
More news stories like this | News stories tagged with: #climate change #hannah gold #video call #children’s book