Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-14 00:00:00 UTC ]

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Audible gets 'pensieve' with giant Harry Potter Comic Con activation

To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry... Continue reading at Advertising Age

[ Advertising Age | 2018-10-10 00:00:00 UTC ]
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Publishers have 'huge opportunity' in content marketing says Chowney

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[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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PRH bags rights to Jodie Whittaker's Doctor Who

BBC Books and Penguin Random House Children’s UK have struck a two-series deal with BBC Worldwide to continue their line of Doctor Who publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-07-22 00:00:00 UTC ]
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Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Lonely Planet co-founder: 'The first book was an accident'

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[ The Guardian | 2017-02-24 00:00:00 UTC ]
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Radio Times likely to be bought by German media group

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[ The Guardian | 2016-12-19 00:00:00 UTC ]
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Anna Rafferty leaves Pottermore for BBC Worldwide

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[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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BBC Worldwide invests in Curtis Brown parent company

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[ The Bookseller | 2016-04-15 00:00:00 UTC ]
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What’s the Holy Grail of Content Marketing? A Book

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[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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Now Marriott is a magazine publisher, too

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[ Digiday | 2015-03-25 00:00:00 UTC ]
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Five Trade Publishing Predictions for 2015

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[ Publishing Perspectives | 2015-01-14 00:00:00 UTC ]
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Penguin acquires publishing rights to Hey Duggee

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[ The Bookseller | 2014-12-19 00:00:00 UTC ]
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Content Marketing For Book Nerds

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[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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GE Becomes Legitimate Online News Publisher

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[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

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[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Federated Media Gives Up On Direct Sales, Puts Focus On Programmatic

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[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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AudioGO's BBC titles signed by Random House

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[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

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[ Fast Company | 2013-10-17 00:00:00 UTC ]
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