Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
News tagged with: #content marketing #bbc worldwide

Other news stories related to: "Marketing must be 'human' in world of 'unprecendented change', conference hears"

‘Dune’ has long divided the science fiction world. The new film won’t change that.

Frank Herbert’s magnum opus: masterful or clumsy? Denis Villeneuve’s movie continues the debate. Continue reading at The Washington Post

[ The Washington Post | 2021-10-21 13:13:42 UTC ]
More news stories like this | All news stories tagged with: #science fiction #denis villeneuve #magnum opus #frank herbert

Holly Smale | 'Change happens one story at a time, reminding the world what autism is from the inside'

Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 18:27:19 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #holly smale

Hannah Gold | 'You can’t change the world, but you can try to influence your little corner'

"If you can give children hope and empowerment, it makes them much more inclined to do something,” says Hannah Gold. “Frightening children about climate change just makes them paralysed with fear.” Gold is speaking to me over video call from her home in Lincolnshire about her début children’s... Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 19:32:48 UTC ]
More news stories like this | All news stories tagged with: #children’s book #video call #hannah gold #climate change

How a 12-year-old Billie Jean King decided to change the world

The tennis great and longtime activist shares little-known stories in her autobiography. Continue reading at The Washington Post

[ The Washington Post | 2021-08-27 12:00:00 UTC ]
More news stories like this |

ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #digital content #covid-19 pandemic #frank assessment

Mya-Rose Craig | 'If you care and want to change the world, you can go out and do it'

Mya-Rose Craig is a Bristol-based ornithologist who has been blogging about birds as Birdgirl since she was 11. She first gained fame after being featured on the 2010 BBC Four documentary “Twitchers: A Very British Obsession”, and has appeared on “Springwatch”, “Countryfile” and “The One... Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 04:43:18 UTC ]
More news stories like this | All news stories tagged with: #bookseller #climate change

World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
More news stories like this | All news stories tagged with: #world book #united kingdom #includes titles #rights roundup #markets appeared

‘Crisis and Changes’: Insights From Beijing OpenBook’s Conference

With physical retail down, 2020 was the first year in which Beijing OpenBook tracked a downturn in the Chinese book market since 2000. The post ‘Crisis and Changes’: Insights From Beijing OpenBook’s Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-18 22:13:00 UTC ]
More news stories like this | All news stories tagged with: #book market #physical retail #conference appeared

'Much work to do': pay transparency and hiring processes must change now, FutureBook hears

Ensuring transparency around pay, demystifying the hiring process and giving illustrators the recognition they deserve are among the most fundamental changes the industry needs to make now, delegates at The Bookseller's FutureBook conference heard. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 02:31:32 UTC ]
More news stories like this | All news stories tagged with: #futurebook hears

Structure and human connection 'critical' for home workers, FutureBook hears

Staffers are falling into “dangerous patterns” as a result of working from home during the pandemic, delegates at The Bookseller's Futurebook conference have heard.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 12:10:11 UTC ]
More news stories like this | All news stories tagged with: #sfuturebook conference #futurebook hears #human connection

Global recession and no-deal Brexit will bite, IPG conference hears

As the UK edges closer to the Brexit transition deadline, global recession and the weakened state of the UK's economy because of Covid-19 will hit the trade hard, delegates at the Independent Publishers Guild conference heard.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 07:34:44 UTC ]
More news stories like this | All news stories tagged with: #publishers guild #no-deal brexit #global recession

Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | All news stories tagged with: #bookseller #bookseller children

One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
More news stories like this | All news stories tagged with: #bookseller #post-covid world #challenges presented

This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | All news stories tagged with: #publicity director

What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | All news stories tagged with: #traditional publishing #digital media #register heretoday #networking lunch #sessions start #mini-conference format #great thing #media company #revenue stream #e-commerce play #complex media #rich antoniello #commercial strategy #jarrod dicker #bloomberg media

ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian fiction #san antonio

In this account of the Kavanaugh hearings, no heroes or villains — just humans

“The Education of Brett Kavanaugh” also recounts the life of privilege that preceded the showdown. Continue reading at The Washington Post

[ The Washington Post | 2019-09-14 16:28:36 UTC ]
More news stories like this |

Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
More news stories like this | All news stories tagged with: #bookseller

New Report Looks at Translated Literature in Some World Markets

Called a 'Diversity Report,' a new study looks at the status of translated literature various book markets, with emphasis on Austria and Slovenia. The post New Report Looks at Translated Literature in Some World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-11 05:30:05 UTC ]
More news stories like this | All news stories tagged with: #book market #book markets #world markets #translated literature

BookExpo Hears the Call of Audio: APAC Becomes the Big Conference

Audiobooks' sales have done their work and the Audio Publishers Association's program is the main conference event at BookExpo 2019. The post BookExpo Hears the Call of Audio: APAC Becomes the Big Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-24 05:30:27 UTC ]
More news stories like this |