Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
News tagged with: #content marketing

Other Publishing stories related to: 'Content Marketing Has Arrived. Should Publishers Be Worried?'


Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishers break #publishing industry


This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with: #raised $9 #content publisher


Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge opportunity #content marketing #publishing industry #make money


Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


Mobile, Idealism, More Mobile: What UK Publishers Worry They’re Not Worried Enough About

Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autumn conference #cross-platform publishing


Digital Self-Publishing: Should Publishers Be Worried?

Self-publishing an essay through Amazon is a reminder of the benefits of a traditional publishing house. Continue reading at The Atlantic

[ The Atlantic | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital self-publishing


Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market


Self-publishers must declare if content sold on Amazon’s site is AI-generated

Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian

[ The Guardian | 2023-09-11 17:08:53 UTC ]
More news stories like this | News stories tagged with: #company announced #beginning today #self-publish #kindle


Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tarot cards


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with: #tandem collective #publishers appeared #book marketing #post marketing #naomi bacon


At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #digital business


Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | News stories tagged with: #uk rose #diana gerald #children’s book


Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann


Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian children #draw connections #children's book


Meta to Stop Paying U.S. Publishers for News Content

Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek

[ AdWeek | 2022-07-29 17:11:09 UTC ]
More news stories like this | News stories tagged with: #news publishers #news content #publishing partners


Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content

A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
More news stories like this | News stories tagged with: #university presses #academic publishing


Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library