Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How core audiences became the Holy Grail of publishing appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-13 00:00:00 UTC ]
Science fiction often provides a valuable roadmap for thinking about the future. In the case of “Legend of Sumeria,” the future has arrived. Back in 2011, the analyst Peter Sondergaard famously told the business world, “Information is the oil of the 21st century, and analytics is the combustion... Continue reading at Fast Company
[ Fast Company | 2019-05-18 09:24:59 UTC ]
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Below is a full list of every magazine currently available on Apple News+, sorted alphabetically. For a list broken out by category, click here. 220 Triathlon 3D Artist 3D World ABC Soaps in Depth Adweek Afar Airbnb All About History All About Space Allrecipes Allure Alta American History Animal... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
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Working to build a global, supportive community of women in publishing, the first PublisHer's dinner brought together some 30 women making a difference in the book business. The post First PublisHer’s Dinner: Working to Support Women in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-20 00:00:00 UTC ]
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Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at Advertising Age
[ Advertising Age | 2019-02-02 00:00:00 UTC ]
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The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
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If you take a quick glance across the magazine rack this month, expect to be greeted by an unprecedented wave of black cover stars. From Glamour to Vogue to Marie Claire, black women are currently providing a welcome respite from the lily-white stars that usually front a depressing 67 percent of... Continue reading at Slate
[ Slate | 2018-08-11 00:00:00 UTC ]
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Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-05 00:00:00 UTC ]
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If "unputdownable" means "putdownable" and "educational publishing" is "anything that's not trade publishing," what does "quality" mean in an insider's lexicon of the book industry? Ask Richard Charkin. The post An Exclusive New Column Series: Richard Charkin on the Vocabulary of Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-20 00:00:00 UTC ]
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Increasing the number of children and families who enjoy reading is the Holy Grail for BookTrust and the book trade. New research shines a light on why children read (and why others don’t read), and the findings could be transformative, says Diana Gerald. Continue reading at The Bookseller
[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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'We can't have books stuck in dockside waiting for customs clearance,' points out Hodder Education's Lis Tribe, as publishers work to inform the government of the industry's Brexitian concerns. The post At London Book Fair: Brexit’s Concerns and Challenges for Publishing appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-12 00:00:00 UTC ]
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Many today see English as the world's lingua franca, but Copenhagen's Palatium team has discovered that those speaking English as a second language may not translate into ready readers of English fiction in ebook subscription services. The post A Different Direction in Denmark: Palatium Pivots... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-08 00:00:00 UTC ]
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The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if... Continue reading at Digiday
[ Digiday | 2017-07-20 00:00:00 UTC ]
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Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by... Continue reading at Digiday
[ Digiday | 2017-07-13 00:00:00 UTC ]
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On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday
[ Digiday | 2017-06-14 00:00:00 UTC ]
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Frankfurt Book Fair's Editors Trip will promote networking between children's publishing players in Germany and counterparts from Canada, the US, and UK. The post Frankfurt Book Fair NY’s Editors Trip Focuses on Children’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-06 00:00:00 UTC ]
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We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday
[ Digiday | 2017-05-03 00:00:00 UTC ]
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Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail,... Continue reading at Digiday
[ Digiday | 2017-04-05 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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