How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How core audiences became the Holy Grail of publishing appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]

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The $100 million wall: Digital media’s scale struggles

For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-27 00:00:00 UTC ]
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Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday

[ Digiday | 2017-03-23 00:00:00 UTC ]
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‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday

[ Digiday | 2017-01-31 00:00:00 UTC ]
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The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday

[ Digiday | 2016-12-13 00:00:00 UTC ]
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How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
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Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing

As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday

[ Digiday | 2016-10-26 00:00:00 UTC ]
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How MTVNews, Refinery29, Elite Daily and Thrillist move at the speed of social video

Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
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How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
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How Kik is using chatbots to monetize mobile messaging

Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
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James, Hawkins and Ness join 'most powerful' authors list

EL James, Paula Hawkins and Patrick Ness have joined for the first time the Hollywood Reporter's 25-strong list of "most powerful" authors. Continue reading at The Bookseller

[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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Programmatic native is here, and premium publishers are wary

Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday

[ Digiday | 2016-09-28 00:00:00 UTC ]
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Barcelona’s Daniel Fernández: Protecting the Essence of Publishing

As he contemplates speaking on October 18 at Frankfurt Book Fair's The Markets conference, Spain's Daniel Fernández talks of struggles in cultural shifts, copyright, and piracy. The post Barcelona’s Daniel Fernández: Protecting the Essence of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-20 00:00:00 UTC ]
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Publishers, What’s Your Next Step?

[Sponsored Content] Your brand has value. Content licensing can provide a new revenue stream while simultaneously boosting brand equity. The post Publishers, What’s Your Next Step? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-08 00:00:00 UTC ]
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Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
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Radio gets a second act with programmatic audio

Radio audiences have declined, but audio is as popular as ever. Streaming music alone generated $2 billion in revenue last year, proving that there’s still demand for sound and opportunity for audio publishers. Programmatic audio is changing the way audio publishers generate revenue. Sponsored... Continue reading at Digiday

[ Digiday | 2016-08-11 00:00:00 UTC ]
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How Sponsored Content Is Becoming King in a Facebook World

As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times

[ The New York Times | 2016-07-25 00:00:00 UTC ]
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GBO Editors’ Trip Bolsters Visibility for German Children’s Publishing

German Book Office Editors' Trip participants get a first-hand look at current trends, books, and ideas in the German children’s book industry, June 26-July 1. The post GBO Editors’ Trip Bolsters Visibility for German Children’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-06 00:00:00 UTC ]
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4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Bloomberg, Fortune, Money, and The Hollywood Reporter Among Loeb Award Finalists

Two separate Bloomberg magazine titles earn finalist nods for the 2016 awards honoring the best in business and financial journalism. The post Bloomberg, Fortune, Money, and The Hollywood Reporter Among Loeb Award Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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